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The duties will be carried out through the Arena Media UK gaming team
e4m Staff Jul 14, 2026 9:25 AM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
From interactive billboards to experiential activations, brands are designing campaigns that people photograph, share and turn into content, extending their reach far beyond the street
Shalinee Mishra Jul 9, 2026 9:15 AM
Mrinall Dey has founded Brevanta Communications to offer strategic counsel to business leaders after a successful career in corporate communications
e4m Staff Jul 8, 2026 12:16 PM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
Team Impact Jun 27, 2026 9:16 AM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this year
Isha Khatu Jun 17, 2026 9:05 AM
Speaking at Pitch CMO Summit 2026, Shahad Anand, Business Head, Skylight Mediakart, spoke about the role of personalization, contextual targeting & emotional creativity
e4m Staff Jun 15, 2026 2:42 PM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
The Grand Prix award is for Kansai Nerolac’s “Barefoot Journey – The Coolest Seva” campaign
e4m Staff May 20, 2026 10:02 PM
With BFSI marketing facing the challenge of longer customer acquisition & consumer doubt, the increasing emphasis is on trust scores, grievance resolution & brands building confidence-led journeys
Anuja Jain May 20, 2026 8:43 AM
Previously, Tiwary worked with organisations including Crescent Group, Dentsu and Omnicom Media Group, among others
e4m Staff May 18, 2026 1:48 PM
Prior to this elevation, Tayar served as Regional Finance Director at Edelman
e4m Staff May 16, 2026 8:04 AM
Apuarv Sethi joined Razorpay as Vice President of Marketing in April 2021
e4m Staff May 15, 2026 12:51 PM
Chopra was earlier Haleon’s Chief Marketing Officer, India Sub-Continent
e4m Staff May 14, 2026 12:32 PM
For the valuation, CEO Ankush Sachdeva reportedly said the company’s eventual market valuation will depend on investor sentiment closer to the IPO
e4m Staff May 14, 2026 10:59 AM
Simona Maggini will also continue in her role as Italy Country Manager of WPP and Executive Chairwoman of VML in Italy
e4m Desk May 13, 2026 12:45 PM
In her new position, Kelsey Murray will report to Global CEO Laurent Ezekiel
e4m Staff May 13, 2026 12:25 PM
The appointment will be for the period of May 06, 2026 to May 05, 2031
e4m Staff May 12, 2026 6:33 PM
Hemang Nensee has been associated with Titan Company for more than four years
e4m Staff May 12, 2026 1:04 PM
In this role, Dinh will lead the full-funnel Media, GEO and Digital Transformation across the region
e4m Desk May 12, 2026 12:55 PM
Toby Jenner and Philip Heimann will report to WPP Chief Operating Officer Devika Bulchandani
e4m Desk May 12, 2026 12:05 PM
Tanya Chhabra has been elevated to AGM - Streaming Partnerships - OST & South Label Cluster at Universal Music Group
e4m Staff May 11, 2026 11:44 AM
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Brij Pahwa May 5, 2026 3:46 PM





















