ecom
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel
e4m Staff Aug 27, 2026 8:25 AM
The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment
Imran Fazal Aug 24, 2026 8:27 AM
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
Heda was previously serving as Assistant General Manager - Brand & Communications at Vi
e4m Staff Aug 11, 2026 3:44 PM
Sudarshan steps into this role after nearly four years at Capgemini, where he served as CTO for Telecom & Media in the UK
Prior to joining Ericsson, Randeep has served as Head of Telco and Strategic Partnerships at Google India
e4m Staff Aug 6, 2026 12:03 PM
During his tenure at Airtel, Arora held several leadership roles and was responsible for driving business growth across the Upper North region
TDSAT has deferred the matter to September 11, directing the parties to conclude settlement efforts
e4m Staff Jul 28, 2026 8:01 AM
Bedi has worked across leading organisations including Coca-Cola, Reckitt, Ericsson, and others
e4m Staff Jul 27, 2026 2:55 PM
Prior to this, Singh was Regional Head - North India at Excitel Broadband
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.
e4m Staff Jul 23, 2026 10:41 AM
The statement provides greater clarity on the government's transition strategy, an issue that has been closely watched by broadcasters after the publication of the draft rules
Imran Fazal Jul 22, 2026 12:26 PM
Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026
Imran Fazal Jul 20, 2026 8:38 AM
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
e4m Staff Jul 15, 2026 7:27 PM
Adak will be stepping down from his role on 21 August 2026 to pursue other opportunities
e4m Staff Jul 15, 2026 1:49 PM
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
e4m Staff Jul 15, 2026 1:10 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
Beyond D2M, the two organisations will also collaborate on Digital Rights Management (DRM) technologies for IPTV and other digital content distribution platforms
Prior to this, Priya Narayanan was with Nokia Bell Lab as Principal Consultant
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
During her tenure, Simon played a pivotal role in shaping Airtel's communications strategy, delivering cohesive and targeted messaging across diverse media platforms
e4m Staff Jun 26, 2026 4:53 PM
The sharpest decline was witnessed in the pay DTH segment, where the active subscriber base fell to 49.05 mn as of March 31, 2026, from 50.99 mn in the previous quarter
e4m Staff Jun 26, 2026 11:17 AM
Tax authorities had sought to levy GST at 28% on the face value of every individual bet placed on gaming platforms
Imran Fazal Jun 26, 2026 9:22 AM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
Steve Jarrett will take up the new role at Anthropic on August 25 and will be based in Paris
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector
Imran Fazal Jun 17, 2026 8:33 AM
The restriction addresses the specific structural feature through which the platform has been used to fabricate after-the-event 'paper leak' evidence
e4m Staff Jun 16, 2026 11:36 AM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 12, 2026 10:55 AM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
The partnership is expected to focus on knowledge transfer, passive infrastructure sharing and next-generation network deployment
Imran Fazal Jun 10, 2026 8:23 AM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Rumjhum Gupta, Founder & CEO of EcoMedia Solutions (EcoMS), talks about building a sustainability-tech venture, the opportunities and challenges of entrepreneurship, & more
Ruhail Amin Jun 1, 2026 9:17 AM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM