ecom
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
He will succeed Bernie Stefan, who is moving to a new global role within the Nestlé Group
e4m Staff May 16, 2026 1:36 PM
A major plank of the submissions is the argument that bringing FAST platforms under telecom licensing rules would violate constitutional protections relating to freedom of speech and business
Imran Fazal May 14, 2026 10:44 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
At Lenskart, Acharya was handling two roles: Global Business Head of Aqualens and Vice President-E-commerce for Lenskart.com
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
Tim Cook will become Executive Chairman of Apple’s board of directors; Ternus to take over on September 1, 2026
e4m Staff Apr 21, 2026 7:59 AM
Micro-festivals are no longer fringe cultural moments; they're fast becoming high-impact brand opportunities, especially on retail media platforms that sit closest to consumer intent
Anushka Roy Choudhary and Simran Sabherwal Apr 16, 2026 9:03 AM
Shashvat Nakrani will step away from BharatPe’s day-to-day operations
e4m Staff Apr 14, 2026 8:39 AM
Pirojsha Godrej, Chairperson Designate of the Godrej Industries Group, will succeed Nadir Godrej as Chairperson of the Godrej Industries Group and Godrej Industries Limited
e4m Staff Apr 14, 2026 8:10 AM
Guest Column: Veteran adman Prabhakar Mundkur decodes Unilever CEO Fernando Fernandez’s statement that discovery is moving away from traditional search toward AI-led recommendations
Prabhakar Mundkur Apr 13, 2026 8:44 AM
Vineeth Jayendranath elevated to Vice President, Marketing Head – Mumbai
The 4th edition of the HiveMinds Ecommerce Conclave brought together 200+ CMOs, brand heads, D2C founders, and platform leaders
The playbook presents a comprehensive view of the structural shifts reshaping digital commerce and brand building in India
e4m Staff Mar 31, 2026 5:12 PM
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Pooja Yadav Mar 31, 2026 9:07 AM
Opening the conclave, Sam Balsara, Founder, Madison World, highlighted the scale and acceleration of ecommerce in India
e4m Staff Mar 30, 2026 12:34 PM
In earlier interim relief, TDSAT had stayed the disconnection, directing Tata Play to deposit ₹40 crore, which ensured continued availability of Culver Max channels on the platform
Imran Fazal Mar 30, 2026 12:08 PM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
Swapnil Lal has earlier led media strategy and corporate branding at Lodha Group
e4m Staff Mar 28, 2026 9:14 AM
The proceedings also examined the role of key government bodies such as the Department of Telecommunications and MeitY in enforcing blocking orders
Imran Fazal Mar 25, 2026 1:02 PM
Prior to this, he was with Mondelēz International as Consumer Experience Lead, Non-Chocolates & E-commerce
e4m Desk Mar 17, 2026 10:22 AM
As per reports, the possible investment is said to be in the range of Rs 45,000 crore to Rs 60,000 crore
e4m Staff Mar 14, 2026 2:29 PM
Prior to this, Dogra held the role of Chief Advertising, Group Data & New Revenue Officer at Sky
Before joining Emaar India, Rahul Taneja worked at M3M India Private Limited
e4m Staff Feb 26, 2026 1:00 PM
From fashion live-streams to tech flash-sale guides, influencers are increasingly the first touchpoint in India’s commerce journey, shaping discovery and purchase
Shalinee Mishra Feb 26, 2026 9:04 AM
Chauhan brings over 18 years of experience in marketing and business leadership
e4m Staff Feb 24, 2026 12:57 PM
Experts say supermarkets are gradually losing marketing clout as 15–50% trade budgets shift to quick commerce
Pooja Yadav Feb 23, 2026 9:13 AM
Prior to his elevation, James Wade held the role of Sr. Director Marketing, Doritos Brand
Jitender Dabas has been leading Cheil X as the CEO for the past 10 months
e4m Staff Feb 11, 2026 11:29 AM
Manish Dawar, currently the CFO, will replace Viraj Joshi; Anupam Kumar, Executive Vice President - Finance, to take over as CFO
Current CFO Prashanth Mahendra-Rajah moves on, to continue as a senior finance advisor to Chief Executive Officer Dara Khosrowshahi until July 1, 2026
E-commerce emerged as the growth engine of 2025, posting the highest market growth with ad spends up 40.8% year-on-year and expanding its share by three percentage points
As per dentsu-e4m report, FMCG continues to take the lead in share of India’s digital ad spends at 32%; was largest contributor in 2024 too at 34%
Sunidhi Vijay Feb 3, 2026 9:21 AM
In 2025, e-commerce saw the strongest growth in advertising, expanding 40.8% over the previous year
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, notes how Indian consumers have evolved and how brands have learned to anchor business goals in cultural moments
Ganapathy Viswanathan Jan 22, 2026 8:32 AM
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
e4m Staff Jan 14, 2026 9:14 AM
Kaustubh Chandra was associated with Airtel Business for close to five years