diamonds
Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
Over the past two years, lab-grown diamond brands have expanded across southern markets, opening stores, boosting omnichannel strategies, and investing in targeted digital campaigns
Pooja Yadav Mar 3, 2026 8:26 AM
Joita Sen, Director and Head of Marketing and Design at Senco Gold and Diamonds, shares how the marketing playbook of jewellery brands has evolved over the years
Sunidhi Vijay Feb 9, 2026 9:19 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 8:51 AM
The 15th edition of Malabar Gold & Diamonds flagship ‘Brides of India’ campaign is directed by Abhishek Varman
e4m Staff Nov 25, 2025 5:08 PM
With wedding season underway, jewellery brands boost marketing budgets 20–40% to capitalise on high-intent buying and stay relevant in a peak spending cycle
Sunidhi Vijay Nov 24, 2025 9:20 AM
This new marketing mindset prioritizes attention, sentiment, and business outcomes - factors that paint a more holistic picture of how campaigns truly perform, say experts
Sunidhi Vijay Nov 13, 2025 9:03 AM
‘Swa’s philosophy ‘As Real As You’ deeply resonates with who I am’, says Preity G Zinta
e4m Staff Oct 16, 2025 12:45 PM
Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
e4m Staff Oct 14, 2025 3:37 PM
The collaboration marks a defining moment for Solitario as it scales its presence across India and key international markets
e4m Staff Aug 6, 2025 11:34 AM
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach
Sunidhi Vijay Jun 6, 2025 8:31 AM
LGD brands are slowly rewriting their brand narrative as the market perception gradually shifts
Sunidhi Vijay May 7, 2025 9:37 AM
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion plans, marketing campaign, and more
Simran Sabherwal Mar 18, 2025 12:28 PM
The film showcases how love transcends words and is communicated through expressions
e4m Staff Feb 10, 2025 3:39 PM
Parekh will represent the brand over the next two years, connecting with both national and international Gujarati audiences
e4m Staff Nov 29, 2024 2:18 PM
The partnership will be marked by a series of promotional campaigns, including digital marketing initiatives, social media engagement
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
exchange4media Staff Jun 26, 2023 2:59 PM
NTR Jr reflects the core values of the group i.e., trust, transparency, and excellence with his affable and grounded persona, the company said
exchange4media Staff Jun 20, 2023 5:38 PM
Signing of Alia Bhatt as the brand ambassador will bring a new global outlook to the brand, the company said
exchange4media Staff Apr 18, 2023 7:01 PM
Launches music video - ‘Lilabali’ on traditional Bengali wedding to promote bridal jewellery
exchange4media Staff Apr 17, 2023 5:05 PM
The film was shot entirely on iPhone within a span of 10 hours
exchange4media Staff Mar 11, 2023 1:00 PM
The campaign has been launched to mark International Women’s Day
exchange4media Staff Mar 4, 2023 9:40 AM
In the campaign, Kiara is promoting the brand’s heart-shaped solitaire diamond jewellery collection
exchange4media Staff Feb 13, 2023 4:47 PM
The campaign celebrates the grandeur and glamour of Indian weddings
exchange4media Staff Dec 12, 2022 3:26 PM
The campaign promotes DG Gold, the digital gold business of Senco Gold & Diamonds
exchange4media Staff Aug 27, 2022 8:29 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM
The jewellery brand has also unveiled their new campaign titled ‘Now is the time’ featuring the actress
exchange4media Staff Oct 7, 2021 1:30 PM
We bring to you some of the exceptional spots released between July 30 and August 12, 2021
Mansi Sharma Aug 16, 2021 8:20 AM
The campaign, designed by 82.5 Communications, consists of a TVC, along with extension in print, radio and the digital medium
exchange4media Staff Jul 12, 2021 10:55 AM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
The 76-inch panoramic edition, with 3000 diamonds studded masthead, was a visual delight with the panoramic picturesque images along with cutting-edge content
exchange4media Staff Apr 19, 2021 11:38 AM
The commercial has been directed by filmmaker Gautham Vasudev Menon
exchange4media Staff Mar 13, 2021 7:36 AM
The commercial has been directed by filmmaker Gautham Vasudev Menon
exchange4media Staff Mar 13, 2021 7:34 AM
Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019
exchange4media Staff Feb 8, 2021 8:53 AM
Considering the festive season an opportune time to connect with the audiences, the jewellery brand advertised on JCDecaux Street Furniture in Delhi
exchange4media Staff Nov 20, 2020 3:32 PM
The campaign has been conceptualised by dentsu India Group
exchange4media Staff Oct 20, 2020 2:29 PM
Jain, MD, DeBEERS, said agility and knowledge of consumer’s mind are keys to the future of marketing at Pitch Brand Talk
exchange4media Staff Jun 19, 2020 8:45 AM