commerce
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
Janhavi Pawar, Director, Sakal Media Group, discusses the relevance of soft power in forging lasting global trade relations
Isha Khatu Aug 25, 2026 12:56 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareholder base & a disrupted distribution model
Savi Khanna Aug 22, 2026 9:54 AM
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey
Yatnesh Pandey Aug 21, 2026 9:17 AM
At Uber Advertising, Selen Ozkan served as Head of CPG, Grocery & Retail EMEA
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares how social media drives discovery, but marketplaces build transaction trust
Yesudas S Pillai Aug 18, 2026 8:38 AM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
Neha Sharma Katyal brings over 18 years of leadership experience across digital media, advertising and technology
e4m Staff Aug 12, 2026 3:34 PM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
The clearest point of agreement among industry executives is that commerce media is broader than retail media
Shantanu David Aug 10, 2026 9:30 AM
Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
Sunidhi Vijay Aug 6, 2026 9:35 AM
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Aryendra Khan Aug 6, 2026 9:34 AM
The FMCG company said digital and artificial intelligence are becoming core enablers of its growth strategy
Alphabet, Meta, Amazon and Microsoft collectively reported another quarter of robust growth, driven by digital advertising, cloud computing and enterprise software
Shantanu David Jul 31, 2026 8:59 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
The account will be managed from the agency’s Mumbai and Gurgaon offices
e4m Staff Jul 27, 2026 2:17 PM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one
Aryendra Khan Jul 23, 2026 9:20 AM
Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce
e4m Staff Jul 22, 2026 12:40 PM
Marketers say the next phase of retail media growth will be defined not by shopper data alone, but by how quickly platforms turn that data into actionable insights
Kanchan Srivastava Jul 21, 2026 8:28 AM
Prior to this, Aakriti Mishra was Deputy Manager Marketing at Livguard
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
The e-comm platform plans to operate only in about 40 profitable cities, down from its current presence across 76 markets
e4m Staff Jul 15, 2026 7:27 PM
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.
New platform aims to connect founders, investors, mentors and industry leaders while amplifying West Bengal's entrepreneurial success stories
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
e4m Staff Jul 2, 2026 12:20 PM
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM