commerce
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
While for marketers WhatsApp handles could now become recognisable as website URLs or Instagram accounts, the feature has also reopened the debate around impersonation and phishing concerns
Shantanu David Jul 7, 2026 9:21 AM
Prior to this, Neha Bhambri was with American Tourister as Category Lead - Product
Experts say company websites need to evolve from a transaction platform to a brand's most authentic destination with emphasis on structured product information, rich content and accurate data
Sunidhi Vijay Jul 6, 2026 9:07 AM
In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.
New platform aims to connect founders, investors, mentors and industry leaders while amplifying West Bengal's entrepreneurial success stories
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
e4m Staff Jul 2, 2026 12:20 PM
The upcoming ‘boltt’ smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series
Prior to this, Elton Ollerhead was with Ascendant Network as RMN Europe council member
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Jane Lin Baden, Publicis Groupe APAC CEO, speaks on Cannes Lions’ tougher scrutiny of entries, why AI should drive growth, not layoffs & how Asia will soon be leading in innovation, commerce & trends
Team Impact Jun 26, 2026 9:01 AM
The e-commerce giant plans to invest $48 billion in the country between 2026 and 2030
e4m Staff Jun 25, 2026 7:41 PM
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
With rising acquisition costs and hyper-competition, consumer brands are now talking conversion rates, basket size, and repeat purchase frequency, share industry heads
Anuja Jain Jun 22, 2026 8:45 AM
Kirana Club will continue to operate independently within the Meesho group
e4m Staff Jun 19, 2026 10:14 AM
Industry leaders say the role of annual planning is changing and is increasingly becoming a strategic framework within which budgets, channels and investments are continuously tweaked
Shantanu David Jun 19, 2026 9:10 AM
As consumer paths fracture across screens, platforms, and moments, India's marketers are ditching the channel playbook for optimising the entire system and not just individual channels
Anuja Jain Jun 19, 2026 8:50 AM
The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps
e4m Staff Jun 17, 2026 4:17 PM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
At e4m Connected TV Conference 2026, the Senior VP and Business Head of Reliance Retail, made a compelling case for treating CTV not as a media novelty, but as a strategic brand-building engine
e4m Staff Jun 11, 2026 6:25 PM
During a fireside chat, Lalatendu Panda, Senior VP and Business Head, Quick Commerce, Reliance Retail will share latest trends, growing convergence of CTV & quick commerce and more
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Anuja Jain Jun 10, 2026 9:09 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
As retail media spend races toward Rs 30,360 cr in 2026, brands are discovering that the most dangerous number in advertising is not the one you cannot measure — it is the one you are measuring wrong
Anuja Jain May 27, 2026 9:47 AM
Before joining Fixderma, Chirag Jagwani worked with Agile Ventures Pvt Ltd, Robobull Technologies Pvt. Ltd, Printvenue, among others
e4m Staff May 26, 2026 2:31 PM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Myntra’s Chief Marketing Officer Sunder Balasubramanian says the brand’s Affiliate Feature will democratise social commerce and build a creator-commerce ecosystem
Sunidhi Vijay May 14, 2026 1:42 PM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
Apart from his role at BRICS CCI, Shastri is also associated with the Indian Institute of Governance & Leadership and the Confederation of Young Leaders
e4m Staff May 12, 2026 10:18 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
Bopche’s exit comes on the heels of the departure of Jitender Dabas from Cheil X earlier this year
Imran Fazal May 7, 2026 9:24 AM
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
Subramanian has been associated with The Coca-Cola Company for the past two years
At Lenskart, Acharya was handling two roles: Global Business Head of Aqualens and Vice President-E-commerce for Lenskart.com
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM