beverages
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
The unveiling has been accompanied with a campaign titled ‘Nothing Unnecessary’
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Karan Wahi is backing Knack’s portfolio, including CoolPop for children and Knack Pro Sports, a professional hydration and recovery beverage
e4m Staff Dec 22, 2025 1:30 PM
Tata Consumer Products Limited has appointed Sharat Verma as the new President – Packaged Beverages, India & South Asia (including Organic India)
Hemant comes to Hindustan Coca-Cola Beverages, or HCCB, after a nine-year career with Mondelez International Inc
e4m Staff Jul 15, 2025 12:30 PM
Inbrew Beverages and Tilaknagar Industries are seeking to raise $500 million each through private credit
e4m Staff Jul 15, 2025 8:51 AM
Dikshant Dangwal, Head of Culture, Engagement, and Internal Communications, Hindustan Coca-Cola Beverages, talks about the intricacies of the communications world
Prior to this, Mark Kirkham held the role of SVP - Marketing Pepsi & Sparkling Brands, North America
Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025
e4m Staff Jan 13, 2025 9:04 AM
According to a report by TAM AdEx, HUL, Reckitt Benckiser (India), Godrej Consumer Products, and Procter & Gamble retained their positions as top 4 advertisers
e4m Staff Dec 17, 2024 9:08 AM
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
e4m Staff Nov 27, 2023 9:18 AM
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
exchange4media Staff May 9, 2023 9:00 AM
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
exchange4media Staff Jan 4, 2023 9:45 AM
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Kanchan Srivastava Dec 21, 2022 9:21 AM
Vasudev joins Universal Beverages Limited from AB InBev India
exchange4media Staff Nov 29, 2022 6:06 PM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
exchange4media Staff Jan 7, 2022 1:56 PM
Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications
exchange4media Staff Jul 19, 2021 4:40 PM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Ritika Raj Jan 27, 2021 8:43 AM
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
Eularie Saldanha Oct 22, 2020 9:01 AM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:49 PM
The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more
exchange4media Staff Oct 1, 2020 2:28 PM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Nafisa Shaheen Aug 21, 2020 9:33 AM
Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign
exchange4media Staff Aug 11, 2020 10:49 AM
In keeping with the brand's 'desi' identity, the new campaign explores what it means to be truly Indian
exchange4media Staff Jul 11, 2020 10:09 AM
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need
exchange4media Staff Jun 27, 2020 2:00 PM
The brand marks the transition with a new logo, sonic identity and mass media campaign
exchange4media Staff Jun 26, 2020 2:05 PM
In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices
exchange4media Staff Jun 22, 2020 4:01 PM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
exchange4media Staff May 24, 2020 10:00 AM
The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic
exchange4media Staff May 22, 2020 12:00 AM
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
exchange4media Staff May 21, 2020 1:09 PM