Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors

exchange4media Staff May 20, 2022 1:02 PM

The brand will host the Holi party in the virtual world on March 18 & 19

exchange4media Staff Mar 19, 2022 2:14 PM

Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York

exchange4media Staff Jan 7, 2022 1:56 PM

Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications

exchange4media Staff Jul 19, 2021 4:40 PM

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns

Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all

Ritika Raj Jan 27, 2021 8:43 AM

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season

Eularie Saldanha Oct 22, 2020 9:01 AM

The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik

exchange4media Staff Oct 13, 2020 12:49 PM

The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more

exchange4media Staff Oct 1, 2020 2:28 PM

It is also learnt that the agencies in question are required to have considerable global exposure

Misbaah Mansuri Aug 28, 2020 8:21 AM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign

exchange4media Staff Aug 11, 2020 10:49 AM

In keeping with the brand's 'desi' identity, the new campaign explores what it means to be truly Indian 

exchange4media Staff Jul 11, 2020 10:09 AM

The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need

exchange4media Staff Jun 27, 2020 2:00 PM

The brand marks the transition with a new logo, sonic identity and mass media campaign

exchange4media Staff Jun 26, 2020 2:05 PM

In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices

exchange4media Staff Jun 22, 2020 4:01 PM

Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’

exchange4media Staff Jun 8, 2020 3:16 PM

#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers

exchange4media Staff May 24, 2020 10:00 AM

The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic

exchange4media Staff May 22, 2020 12:00 AM