Nature's Basket encourages customers to celebrate life

Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign

e4m by exchange4media Staff
Updated: Aug 11, 2020 10:49 AM
Nature's Basket

Nature’s Basket has unveiled a new digital film that encourages customers to celebrate life in these tough times. The video, which features popular Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath, also highlight’s the brand’s attention to detail and high standards of safety.

The 3-minute film is an interactive virtual party between three friends who are separated by geographical boundaries, where they relive the good old days and decide to celebrate by focussing on good food by ordering in their favourites using Nature’s Basket’s omnichannel platforms. As the food appears, the fun begins.

Conceptualised by Nature’s Basket and Adfactors PR, the film is based on the social insight of how relationships have blossomed with the aid of technology. It shows how three friends turn an everyday moment into something truly special with a virtual party. It also showcases NB's offering of the freshest produce and promise of #TasteTheWorld across its in-store, online and mobile app platforms.

On the launch of the film, Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail said: “The past few months have been really difficult for everyone and with the festive season beginning in India we wanted to do something to encourage people to celebrate life in their own way. Food has always been the centre of every celebration and Nature’s Basket, with its promise of safety and #TasteTheWorld, aims to make these moments even more special.”

Nature’s Basket has a wide range of the freshest fruits and vegetables, fresh and frozen meats and seafood, a wide range of breads and other packaged bakery products as well as a collection of fresh cheese from around the world. They also have gifting needs for every occasion with an extensive range of hampers that cater to every need. Nature’s Basket trains its staff on a regular basis to ensure they adhere to strict standards of hygiene and safety. All delivery orders are sanitised and disinfected before it reaches the customer. The stores are cleaned and sanitised on a regular basis, and customers are encouraged to maintain social distancing.

The digital film is live across Nature’s Basket’s Facebook, Instagram, LinkedIn, YouTube and Twitter platforms.

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