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According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
MB Raghunath retires as CEO upon reaching 60, after over three decades of service, and transitions to the role of Designated Director – Strategy and Projects
e4m Staff May 6, 2026 12:50 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
The showcase reinforced CaratLane’s commitment to redefining fine jewellery for modern lifestyles
e4m Staff Feb 22, 2026 3:00 PM
Marketers are maximising campaign assets and storytelling to improve returns on high-cost seasonal spends
Sunidhi Vijay Jan 29, 2026 9:06 AM
In this role, Jigar will be responsible for driving financial strategy, strengthening governance and ensuring capital efficiency
e4m Staff Jan 5, 2026 12:02 PM
Brands too must now learn to speak not just in a human voice, but in a machine-readable one too
Shantanu David Oct 28, 2025 9:08 AM
AdDissect breaks down standout ads—unpacking creativity, culture and craft. The first edition kicks off with Ching’s Desi Chinese’s campaign featuring Ranveer Singh and other celebrities
Soumya Gawri Oct 24, 2025 8:33 AM
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for millions of Indians
Simran Sabherwal and Anushka Roy Choudhary Oct 15, 2025 12:35 PM
Digital and OOH dominate spends, with brands investing heavily in culturally immersive campaigns
Sunidhi Vijay Sep 29, 2025 9:15 AM
Entrepreneur and podcast specialist Rashi Khanna has announced the launch of 'Gift A Podcast', an innovative campaign designed to empower small businesses
e4m Staff Sep 22, 2025 11:57 AM
BBH India’s CaratLane Durga Puja ad shows how traditions can be the setting for intimate storytelling
Aryendra Khan Sep 9, 2025 10:54 AM
As Group Head, he will oversee the Group’s communication strategy across internal, external, and digital platforms
The Bappancha Ashirwaad campaign has been launched in partnership with BBH India
e4m Staff Aug 19, 2025 1:22 PM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans to capture the engagement and wedding market, and more
Simran Sabherwal Jun 25, 2025 7:56 AM
Diamond industry players say the focus is now on consumer education and brand storytelling, along with loyalty programmes and associated outreach
Sunidhi Vijay Jun 6, 2025 8:31 AM
Through their collaborative approach, Agoda and Atlys demonstrate how these unavoidable aspects of international travel can be simplified, allowing the excitement of discovery to take center stage
e4m Staff Apr 16, 2025 2:45 PM
Iyer most recently served as Director in Transaction Advisory Services at Ernst & Young
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
Simran Sabherwal Feb 13, 2025 1:07 PM
The screening was attended by Her Excellency Lindy Cameron, British High Commissioner to India
e4m Staff Jan 16, 2025 1:45 PM
Magazine’s print issues will be increased from 10 to 12, returning to a monthly format for the first time since 2002
e4m Desk Nov 12, 2024 11:03 AM
The Voice Company has bagged the mandate for the e-visa platform's launch campaign
Soumya Gawri Sep 25, 2024 2:15 PM
Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM
Prior to Grapes, Akshay Bhatla worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito
e4m Staff May 22, 2024 12:21 PM
At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM
Parminder Singh was most recently the chief commercial and chief digital officer of Mediacorp
In conversation with Vijay Sharma, Senior Director - Brand Marketing, Myntra on how the brand is adopting technology to curate fashion, strategies, goals and more
Aryan Khanna Jan 24, 2024 3:10 PM
The campaign aims to celebrate the special moments of love between a married couple
e4m Staff Dec 14, 2023 11:46 AM
Anand has had a long-standing association with CaratLane and was a part of the founding team
exchange4media Staff Aug 25, 2023 4:02 PM
The PCL events will be held in different locations across India
exchange4media Staff May 20, 2023 12:41 PM
In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM
The companies are named Kingdom Media Network Private Limited and Atlas Media Network Private Limited
exchange4media Staff Nov 24, 2022 4:16 PM
The funding has been led by growth equity firm General Atlantic
exchange4media Staff Nov 11, 2022 8:40 AM
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM
To commemorate the occasion, the channel has planned a marketing blitz with on-air, on-ground and digital promotions across the franchise, apart from activation with mommy networks and influencers
exchange4media Staff Oct 14, 2022 10:14 AM
The activation is live in Mumbai and Pune, targeting more than 50,000 households
exchange4media Staff Sep 15, 2022 12:58 PM