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Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
e4m Staff Jul 12, 2026 8:00 AM
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
Ruhail Amin Jun 17, 2026 9:10 AM
At the fourth edition of the conference, the panellists will share key insights on the topic 'AI-Powered Live CTV & Programmatic: Where Scale, Precision & Predictive Growth Converge'
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Anuja Jain Jun 8, 2026 9:12 AM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape
Anuja Jain May 25, 2026 9:14 AM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
HuellaNXT is a live programmatic infrastructure layer designed to scale interactive, AI-enabled and creatively rich advertising experience
e4m Staff May 18, 2026 4:59 PM
The latest financial results suggest the adtech industry is entering a new phase where infrastructure ownership is increasingly shaping growth, profitability and scale
Anuja Jain May 13, 2026 8:35 AM
Prior to his promotion, Aayush Chauhan held the role of Associate Director - Programmatic
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
At e4m OOH Conference 2026, industry leaders explored how DOOH and pDOOH are evolving from visibility plays into accountable, performance-driven media
e4m Staff Apr 23, 2026 12:34 PM
Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing marketers to match brand messaging with customer profiles & preferences
Shalinee Mishra Apr 20, 2026 8:47 AM
As programmatic evolves into an agent-led ecosystem, marketers confront a harder question not just how to optimise spend but how much of it truly works
Anuja Jain Apr 15, 2026 8:54 AM
As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers
Kanchan Srivastava Mar 17, 2026 8:44 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM
The book is authored by senior journalist, Padma Shri awardee and noted writer Alok Mehta
e4m Staff Feb 22, 2026 12:46 PM
As e4m dentsu report projects 19 percent CAGR by 2027, industry leaders decode how AI, premium supply and audience-first planning are reshaping advertising economics
Anuja Jain Feb 13, 2026 9:11 AM
Programmatic’s share in digital ad spends expected to rise to 43% by the next year, according to dentsu-e4m Digital Advertising Report
Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy and data control with agency-led execution
Shantanu David Jan 28, 2026 8:49 AM
Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, rebuild signal frameworks & redesign yield strategies, share industry players
Anuja Jain Dec 24, 2025 8:42 AM
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data connectivity, and operationalized AI with auditability, note stakeholders
Anuja Jain Oct 13, 2025 9:03 AM
Launched with the promise of providing brands access to high-value business travellers, Bengaluru airport’s programmatic DOOH has now shifted the conversation from availability to impact
Pooja Yadav Oct 1, 2025 9:13 AM
Experts agreed that with programmatic delivering automation, precision and personalization, brands are preparing for a future where every screen is smart, measurable and seamlessly connected
e4m Staff Sep 26, 2025 7:25 PM
While CTV and OTT are the fastest growing programmatic channels, audio and DOOH are also gaining traction in the festive media mix
Sunidhi Vijay Sep 24, 2025 9:06 AM
As per a YouGov survey, Amazon.in is the preferred starting point of product discovery, with 72% beginning purchase journey on Amazon, said Ankur Rathi, Head of Amazon DSP-Amazon Ads in India
e4m Staff Sep 22, 2025 4:34 PM
At the e4m Real-Time Programmatic Advertising Conference, Dhruv Dhawan and Yenny Wong deliberated on India’s growing digital opportunities and much more
e4m Staff Sep 22, 2025 1:50 PM
At the e4m Real-Time Programmatic Advertising Conference, industry leaders from BFSI, FMCG, and digital sectors highlighted how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 22, 2025 8:45 AM
Speaking during a fireside chat with Dhruv Dhawan at the e4m Real-Time Programmatic Advertising Conference, Amrit Baid shared insights on advertising strategies and evolving consumer behaviour
e4m Staff Sep 20, 2025 8:25 AM
At e4m Real-Time Programmatic Advertising Conference 2025, experts discuss evolving landscape of e-commerce marketing
e4m Staff Sep 19, 2025 7:07 PM
Ashwin Padmanabhan, Chief Operating Officer of WPP Media, spoke at the e4m Real-Time Programmatic Advertising Conference on how AI has been reshaping campaign strategy, execution & optimisation
e4m Staff Sep 19, 2025 9:22 AM
Among the other key winners are Maruti Suzuki, Channel Factory, Kohler, DLF, MiQ, Zone Media and Supradyn
Tulika Nandy, Senior Lead - Programmatic Ads at Truecaller, presented a session at the e4m Real-Time Programmatic Advertising Conference 2025
e4m Staff Sep 18, 2025 5:13 PM
At e4m Real-Time Programmatic Advertising Conference, industry leaders highlight how AI drives personalization, compliance, and outcome-focused campaigns
e4m Staff Sep 18, 2025 5:01 PM
The conference will be followed by the e4m Real-Time Programmatic Advertising Awards 2025
The fourth edition of the conference will be held on September 18 in Mumbai
At the fourth edition of the conference, Ajay Dang, President and Head of Marketing at UltraTech Cement, will explore the growth and future of programmatic advertising
