At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

exchange4media Staff 14-March-2017

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.

Shikha 31-August-2010

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack.

Pallavi Goorha Kashyup 31-July-2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.

Judy Franko 04-June-2010

Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.

exchange4media Mumbai Bureau 14-November-2009

Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to bring together all its properties under the same roof and be able to offer clients solutions across Disney platforms. Disney officials believe that this step will play a key role in Disney’s growth map in India.

Noor Fathima Warsia 23-October-2009

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’. Morris had quite a few interesting insights to share, especially regarding Indian kids.

Nitin Pandey 08-October-2009

ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. The first of the two films is slated to be aired in the first quarter of 2010.

Shanta Saikia 07-August-2009

Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.

Judy Franko 31-July-2009

POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.

exchange4media Bangalore Bureau 24-July-2009

Walt Disney Television India is all geared for the new season of ‘Hannah Montana’, which is breaking in April 2009, and the subsequent theatrical release of the movie on May 10, 2009. Walt Disney has got busy building the presence of the brand across domains and touch points.

Noor Fathima Warsia 13-March-2009

The third edition of Disney’s KidSense has unveiled the new tween ‘codes’ that are replacing the old tenets for tweens in India. These emerging codes are visible in the three Cs of tweens’ lives – Culture, Clan and Core. Disney’s KidSense 3, the qualitative study, attempts to ‘sense’ the truth and trends of the tweens.

exchange4media Mumbai Bureau 29-January-2009

Jetix is all set to host the Jetix Action League 2.0 in association with Boost in January 2009. The initiative will reward the five best school teams across five cities with a grant of Rs 1 lakh to each team and a Jetix Action League Games Trophy.

exchange4media Mumbai Bureau 10-January-2009

Star Plus is all set to introduce an awards show just for kids and by the kids. The Surf Excel LI’LStar Awards Show will air on Sunday, December 14 at 1 pm. The show has been produced by Shah Rukh Khan’s Red Chillies Entertainment.

exchange4media Mumbai Bureau 13-December-2008

After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.

exchange4media Mumbai Bureau 01-November-2008

Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. The company has entered into an exclusive licensing pact with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India.

exchange4media Staff 29-October-2008

Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh new look and design as well as a new brand campaign – ‘More I Play, More I Learn’ – re-iterating the importance of sports in teaching valuable lessons.

exchange4media Bangalore Bureau 11-October-2008

Yash Raj Films has embarked on a marketing drive for its first ever animation venture, ‘Roadside Romeo’, which tells the story of an adventurous canine. As part of this drive, Yash Raj Films has tied up with Disney Consumer Products (DCP) to launch a range of merchandise products based on the film.

exchange4media Mumbai Bureau 04-October-2008

Disney Channel is presenting a 3D experience for the first time on Indian television with the premiere of ‘Hannah Montana & Miley Cyrus: Best of both worlds’ concert movie in 3D on September 28 at 10 am. The movie gets up close and personal with the hugely popular teen star Miley Cyrus as Hannah Montana.

exchange4media Mumbai Bureau 27-September-2008

Pogo is launching a new season of the ‘Skatoony’ quiz show on September 21. The show would be aired on Sundays at 11:00 am. In line with Pogo’s endeavour to diversify its bouquet of original productions, ‘Skatoony’ is a quiz show which showcases children competing with cartoon characters for real prizes.

exchange4media Mumbai Bureau 20-September-2008