Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

exchange4media Staff Mar 14, 2017 8:00 AM

Pogo bets big on ‘Chhota Bheem’; plans afoot to take it to multiple platforms

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.

Shikha Aug 31, 2010 8:20 AM

Britannia goes ‘Back to School’

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack.

Pallavi Goorha Kashyup Jul 31, 2010 9:02 AM

Kalaignar TV’s kids’ channel, Chithiram TV, goes on air from June 3, 2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.

Judy Franko Jun 4, 2010 8:32 AM

Jetix/Toon Disney rebrands into Disney XD from Children’s Day

Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.

exchange4media Mumbai Bureau Nov 14, 2009 7:37 AM

Walt Disney Co India sets up Disney Media Solutions & Alliances

Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to bring together all its properties under the same roof and be able to offer clients solutions across Disney platforms. Disney officials believe that this step will play a key role in Disney’s growth map in India.

Noor Fathima Warsia Oct 23, 2009 8:36 AM

Turner’s Duncan Morris demystifies the New Gen

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’. Morris had quite a few interesting insights to share, especially regarding Indian kids.

Nitin Pandey Oct 8, 2009 8:32 AM

Amar Chitra Katha tales to come alive on Cartoon Network and POGO

ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. The first of the two films is slated to be aired in the first quarter of 2010.

Shanta Saikia Aug 7, 2009 8:20 AM

Kalaignar Television Network to enter regional kids’ TV space with Chithram

Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.

Judy Franko Jul 31, 2009 8:39 AM

POGO launches its 10th original production – ‘FAQ’

POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.

exchange4media Bangalore Bureau Jul 24, 2009 8:10 AM

Disney gears for Hannah Montana’s new season and theatrical release

Walt Disney Television India is all geared for the new season of ‘Hannah Montana’, which is breaking in April 2009, and the subsequent theatrical release of the movie on May 10, 2009. Walt Disney has got busy building the presence of the brand across domains and touch points.

Noor Fathima Warsia Mar 13, 2009 8:09 AM

Disney’s KidSense 3 unlocks the emerging ‘codes’ of tweens in India

The third edition of Disney’s KidSense has unveiled the new tween ‘codes’ that are replacing the old tenets for tweens in India. These emerging codes are visible in the three Cs of tweens’ lives – Culture, Clan and Core. Disney’s KidSense 3, the qualitative study, attempts to ‘sense’ the truth and trends of the tweens.

exchange4media Mumbai Bureau Jan 29, 2009 6:54 AM

Jetix gets a Boost for Season 2 of ‘Jetix Action League’

Jetix is all set to host the Jetix Action League 2.0 in association with Boost in January 2009. The initiative will reward the five best school teams across five cities with a grant of Rs 1 lakh to each team and a Jetix Action League Games Trophy.

exchange4media Mumbai Bureau Jan 10, 2009 7:05 AM

SRK’s Red Chillies Entertainment to present ‘LI’LStar Awards Show’ on Star Plus

Star Plus is all set to introduce an awards show just for kids and by the kids. The Surf Excel LI’LStar Awards Show will air on Sunday, December 14 at 1 pm. The show has been produced by Shah Rukh Khan’s Red Chillies Entertainment.

exchange4media Mumbai Bureau Dec 13, 2008 6:49 AM

Toonz to bring to life Chandamama stories on the big screen

After fortifying its presence in cyberspace with portals in Hindi, Tamil and Telugu, Chandamama, the 61-year old children’s magazine, is now going for the silver screen. Chandamama India and Toonz Animation have joined hands for a full length animation film based on a prime property from the library of Chandamama.

exchange4media Mumbai Bureau Nov 1, 2008 8:11 AM

Maneesh Pharma joins hands with Disney for baby care products

Maneesh Pharmaceuticals Ltd has tied up with Disney Consumer Products (DCP) to market its Smyle range of baby care products under the Disney Baby brand. The company has entered into an exclusive licensing pact with DCP to develop, manufacture and market the entire Disney Baby care range of products for South Asia and India.

exchange4media Staff Oct 29, 2008 8:04 AM

Boost unveils new brand campaign – ‘More I Play, More I Learn’

Malt-based health drink Boost has launched in its new avatar with ‘Power Energizers’. The new Boost will be supported by innovative packaging, a fresh new look and design as well as a new brand campaign – ‘More I Play, More I Learn’ – re-iterating the importance of sports in teaching valuable lessons.

exchange4media Bangalore Bureau Oct 11, 2008 8:28 AM

Disney Consumer Products launches ‘Roadside Romeo’ merchandise in India

Yash Raj Films has embarked on a marketing drive for its first ever animation venture, ‘Roadside Romeo’, which tells the story of an adventurous canine. As part of this drive, Yash Raj Films has tied up with Disney Consumer Products (DCP) to launch a range of merchandise products based on the film.

exchange4media Mumbai Bureau Oct 4, 2008 9:58 AM

Disney Channel to offer a 3D experience with Hannah Montana & Miley Cyrus

Disney Channel is presenting a 3D experience for the first time on Indian television with the premiere of ‘Hannah Montana & Miley Cyrus: Best of both worlds’ concert movie in 3D on September 28 at 10 am. The movie gets up close and personal with the hugely popular teen star Miley Cyrus as Hannah Montana.

exchange4media Mumbai Bureau Sep 27, 2008 8:23 AM

‘Skatoony’ quiz show returns on Pogo from September 21

Pogo is launching a new season of the ‘Skatoony’ quiz show on September 21. The show would be aired on Sundays at 11:00 am. In line with Pogo’s endeavour to diversify its bouquet of original productions, ‘Skatoony’ is a quiz show which showcases children competing with cartoon characters for real prizes.

exchange4media Mumbai Bureau Sep 20, 2008 8:36 AM