Coca-Cola India, which had introduced the 1.25 litre ‘fridge pack’ some time back, crossed the 5-million milestone for the specially designed pack. The beverage major now plans a national roll-out for the ‘fridge pack’ and would extend the packaging innovation across its entire beverage portfolio – Coca-Cola, Thums Up, Sprite, Fanta, and Limca.
Most results of the India Online 2008 report from JuxtConsult come as no surprise. India has been witnessing a robust Internet growth, with 49 million Internet users. The growth has been both in class and mass of online users. And for most netizens in India, Google leads in both ‘mind’ share and ‘user’ share.
BigFlix, part of the Reliance ADA Group, has launched a multi-layered mass media campaign titled ‘Ab Aam Zindagi Ban Jaye Filmy’ for its video rental business in the domestic market. First in line is a TV campaign that broke during the ongoing IPL Tournament on SET Max and other channels. This will be supported by online, hoardings, radio and print campaigns in the coming days.
Away from developing brand and advertising communications, ad executives and honchos alike would strategise on a different ballgame. And instead of a conference room, the venue would be a football field. The occasion: The annual football tournament of the Ad Club Bangalore for its members.
MensXpert.com, a lifestyle portal for Indian men, is looking to host content from some of Infomedia’s leading magazines like ‘Chip’ and ‘T3’. MensXpert.com, which was launched a month back, hosts everything men want to know about – girls, gadgets, fashion, grooming, health, fitness, videos, movies, games, career, etc.
Increasing numbers of US and European investors and pay-TV operators are recognising the enormous potential of the Asian opportunity, looking for new ways to take a larger slice of the market. This trend coincides with the growing CASBAA membership, accounting for almost half of new members since January this year.
Rediffusion DYR Chennai has been assigned the creative mandate for Lotte India Corporation. Rediffusion will handle the duties for Lotte’s candy business, which includes products like Coffy Bite, Caramilk, Lacto King, and Lacto Bon Bon, among others. The size of the business is pegged at upwards of Rs 20 crore. JWT is the incumbent agency.
Surviving in the time of IPL and how. Vijay TV’s ‘Summerfest’ initiative for kids has delivered for the channel. The programme initiative that was kicked off on April 21 is still going strong for the channel with an exciting line-up of popular English and Hindi kids flicks dubbed in Tamil.
Balaji Telefilms is out to find the next Bollywood couple through its new reality show ‘Kaun Jeetega Bollywood Ka Ticket’. The 13-part reality show is slated to go on air on 9X channel in a month’s time. Two winners, one male and one female, would get an opportunity to act in a Rs 70-crore multi-starrer Bollywood flick being produced by Balaji Telefilms and Popkorn Entertainment.
Shyam Shanker is stepping down as President of India Media Exchange, the media negotiation unit formed in 2007 to leverage Publicis Groupe Media’s assets of Starcom MediaVest Group and ZenithOptimedia in India. This was confirmed by Jack Klues, Chairman, Publicis Groupe Media.