Google leads in both `mind` share and `user` share in India, says JuxtConsult report

Most results of the India Online 2008 report from JuxtConsult come as no surprise. India has been witnessing a robust Internet growth, with 49 million Internet users. The growth has been both in class and mass of online users. And for most netizens in India, Google leads in both ‘mind’ share and ‘user’ share.

by exchange4media Staff
Published - May 24, 2008 8:55 AM Updated: May 24, 2008 8:55 AM
Google leads in both `mind` share and `user` share in India, says JuxtConsult report

Most results of the India Online 2008 report from JuxtConsult come as no surprise. India has been witnessing a robust Internet growth, with 49 million Internet users. The growth has been both in class and mass of online users. And for most netizens in India, Google leads in both ‘mind’ share and ‘user’ share. 36.6 per cent users recall Google at top of the mind, while 28.4 per cent use it the most. 31.5 per cent recall Yahoo at top of mind and 27.6 per cent use it the most. 7.4 per cent recall Rediff at top of mind and 8.6 per cent users use it the most. The most used website for specific online activities is Yahoo! for the email, instant messaging, online news, cinema, mobile content and net telephony.

India Online is an annual syndicated research on Internet usage in India from JuxtConsult. The research offers insightful, comprehensive and up-to-date understanding of net usage behaviour and online preferences of regular Internet users.

India Online 2008 survey was conducted using Google (keyword) Search Ads and JuxtConsult’s own Internet User Panel. The online survey data made ‘representative’ of the entire online population (urban and rural) by using appropriate demographic ‘weights’ derived from the land survey and using authentic Government of India population statistics.

According to the key findings, there are 40 million urban and 9 million rural Internet users in India. Of these, 35 million are ‘regular’ users. 77 per cent of all online users are in the 19-35 age-group. Interestingly, English is the most preferred language of reading for only 28 per cent of Internet users. Users of ‘vernacular language’ websites are up at 34 per cent from last year’s 12 per cent.

Home is the most preferred place of accesses for 41 per cent of users. Nine out of 10 regular users access the Internet from home (and office) daily, and relatively more of them spend two hours or more daily on the Internet from home than on other mediums.

On an average, a Net user undertakes over 15 activities online. This would have some positive implications for e-commerce in India – one in three online shoppers buy online, while 80 per cent of all regular online Indians shop online. 92 per cent of all online buyers (23 per cent of Internet users) have bought a travel product online, 51 per cent have bought a non-travel product online. 80 per cent of travel product buyers have bought train tickets, 52 per cent have bought air tickets in the last six months. Books, clothes and CD/DVDs are the most bought non-travel products online.

The survey sampled over 12,500 households in 40 cities of all population sizes, and over 4,000 households in 160 villages across the country, covering all socio-economic strata The Internet usage dynamics, behaviour and website preferences were captured through a large scale ‘online survey’ with over 15,000 Internet users in April 2008.

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