Media Direction, the specialist media services wing from RK Swamy Media Group, has bagged the business of Blackberrys, the flagship brand of Mohan Clothing Company. Industry sources peg the size of the business in the range of Rs 10 crore. The business will be serviced from the agency’s Delhi office.
Sahara One Media & Entertainment has announced the appointment of Sharmista Rijhwani as CEO of its flagship television channel Sahara One. The appointment is with immediate effect. Her last assignment was as MD, Taj Television India, owners of Ten Sports.
Bunge India Pvt. Ltd has unveiled a new ad campaign to reiterate the presence of the Dalda range of oils in two variants -- Refined Soyabean Oil and Kachi Ghani Mustard Oil. The campaign, conceptualised and created by Plan B, aims to reinforce the message that it provides the Indian consumer with an impressive array of products under India's heritage brand Dalda.
Nimbus Sports has entered into an exclusive agreement with Channel 2 Group Corporation to provide content of all matches being played under the aegis of BCCI, Live on television and radio. At the same time, the sports channel has also signed a contract with Australia’s Fox Sports to provide exclusive Live coverage of the Future Cup India-Australia series.
MagicBricks.com has recently launched MagicBricks Mobile, which will enable users to search for properties, by downloading a small application of less than 50 KB on their GPRS-enabled phone. Users can also view further details of interesting property listings, live off the site, effortlessly from their cell phones.
Barely has the euphoria over India being crowned the World Twenty20 champions died down, when Ten Sports is ready with some more cricket excitement. The channel will telecast two of the most anticipated cricket tours – South Africa’s tour of Pakistan and England’s trip to Sri Lanka.
With reality shows hunting for singing, acting and dancing talents in the country, Zee Kannada has come up with a reality show that gives homemakers a chance to grab the spotlight and be ‘Smt. Karnataka’. The one-of-its-kind reality show premiered on the channel on September 28 and will be aired at 10 pm on Fridays, Saturdays and Sundays.
People Group has announced the appointment of Aditya Shastri as CEO of People Pictures, which is the film production division of the Group that was announced recently. Prior to this, he held the CEO’s profile for the Corporate Division of UFO Moviez in India.
Out-of-home (OOH) companies in the country have come together under a single roof to form the Indian Outdoor Advertising Association (IOAA). Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear Channel, Prakash Arts and Laqshya Media are the founding members of the industry body. IOAA has been registered as a ‘not-for-profit’ company.
TNS, the global market insight and information group, has announced its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop significant long-term business opportunities of digital media measurement.