Date-wise News

Media Direction, the specialist media services wing from RK Swamy Media Group, has bagged the business of Blackberrys, the flagship brand of Mohan Clothing Company. Industry sources peg the size of the business in the range of Rs 10 crore. The business will be serviced from the agency’s Delhi office.

exchange4media Staff 29-September-2007

Sahara One Media & Entertainment has announced the appointment of Sharmista Rijhwani as CEO of its flagship television channel Sahara One. The appointment is with immediate effect. Her last assignment was as MD, Taj Television India, owners of Ten Sports.

exchange4media Mumbai Bureau 29-September-2007

In a further attempt to connect with women, Reebok India has signed Sagarika Ghatge, who starred in the movie ‘Chak De India’, as its new brand ambassador. The occasion was marked by Reebok’s launch of its first exclusive Women’s World store in Gurgaon.

exchange4media Staff 29-September-2007

Disney Channel original movie ‘High School Musical’ is set to sing and dance its way into Indian television screens in its original English version on September 30 at 11 am. The movie will be followed by ‘High School Musical: The Concert’.

exchange4media Mumbai Bureau 29-September-2007

Bunge India Pvt. Ltd has unveiled a new ad campaign to reiterate the presence of the Dalda range of oils in two variants -- Refined Soyabean Oil and Kachi Ghani Mustard Oil. The campaign, conceptualised and created by Plan B, aims to reinforce the message that it provides the Indian consumer with an impressive array of products under India's heritage brand Dalda.

exchange4media Mumbai Bureau 29-September-2007

CBeebies, the pre-school channel from BBC Worldwide, marks its entry in India with a strong line-up of new programming this festive season, as six internationally acclaimed titles arrive on the channel.

exchange4media Mumbai Bureau 29-September-2007

Nimbus Sports has entered into an exclusive agreement with Channel 2 Group Corporation to provide content of all matches being played under the aegis of BCCI, Live on television and radio. At the same time, the sports channel has also signed a contract with Australia’s Fox Sports to provide exclusive Live coverage of the Future Cup India-Australia series.

exchange4media Mumbai Bureau 29-September-2007

BBC World has announced the launch of a wide-ranging multimedia marketing and communications campaign to propagate its unique and newly-defined audiences as ‘The Internationalists’, who are the New Age citizens.

exchange4media Mumbai Bureau 29-September-2007

MagicBricks.com has recently launched MagicBricks Mobile, which will enable users to search for properties, by downloading a small application of less than 50 KB on their GPRS-enabled phone. Users can also view further details of interesting property listings, live off the site, effortlessly from their cell phones.

exchange4media Staff 29-September-2007

Barely has the euphoria over India being crowned the World Twenty20 champions died down, when Ten Sports is ready with some more cricket excitement. The channel will telecast two of the most anticipated cricket tours – South Africa’s tour of Pakistan and England’s trip to Sri Lanka.

exchange4media Staff 29-September-2007

With reality shows hunting for singing, acting and dancing talents in the country, Zee Kannada has come up with a reality show that gives homemakers a chance to grab the spotlight and be ‘Smt. Karnataka’. The one-of-its-kind reality show premiered on the channel on September 28 and will be aired at 10 pm on Fridays, Saturdays and Sundays.

exchange4media Chennai Bureau 29-September-2007

Rediffusion DY&R, Chennai has appointed Raghu Ram CS as Creative Head. In his new role, Raghu will be responsible for strengthening the creative services and understanding the market specifics.

exchange4media Chennai Bureau 29-September-2007

People Group has announced the appointment of Aditya Shastri as CEO of People Pictures, which is the film production division of the Group that was announced recently. Prior to this, he held the CEO’s profile for the Corporate Division of UFO Moviez in India.

exchange4media Mumbai Bureau 29-September-2007

Out-of-home (OOH) companies in the country have come together under a single roof to form the Indian Outdoor Advertising Association (IOAA). Selvel Advertising, Jagran Engage, Times Innovative Media Ltd, Clear Channel, Prakash Arts and Laqshya Media are the founding members of the industry body. IOAA has been registered as a ‘not-for-profit’ company.

exchange4media Mumbai Bureau 29-September-2007

TNS, the global market insight and information group, has announced its strategy to bring together its TNS Media Intelligence and TNS Media Research (iTRAM) businesses to form a new, unified organisation. The combined operation will develop significant long-term business opportunities of digital media measurement.

exchange4media Staff 29-September-2007

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