Pogo all set to launch new game show ‘Hole in the Wall’ on July 28

Pogo is ready to launch its eighth original production, a game show called ‘Hole in the Wall’. The innovative game show format will be seen for the first time on Indian television on July 28 at 6 pm and will be on air Monday to Friday. ‘Hole in the Wall’ will engage the audience with the challenging fumbles and stumbles of the participants.

exchange4media Bangalore Bureau 26-July-2008

Pogo all set to launch new game show ‘Hole in the Wall’ on July 28

Pogo is ready to launch its eighth original production, a game show called ‘Hole in the Wall’. The innovative game show format will be seen for the first time on Indian television on July 28 at 6 pm and will be on air Monday to Friday. ‘Hole in the Wall’ will engage the audience with the challenging fumbles and stumbles of the participants. Doubling the fun quotient would be host Cyrus Sahukar. The show format is licensed from Fremantle Media and is produced by Wizcraft Television for Pogo in India.

Krishna Desai, Director, Programming, Turner International India Pvt Ltd, said, “Pogo is India’s first kids’ channel to acquire a format show. Research and successful shows such as ‘Takeshi’s Castle’ and ‘Just for laugh Gags’ have demonstrated that shows with physical challenges and comic moments resonate high among Indian audiences. This encouraged us to bring ‘Hole in the Wall’, with its clutter breaking format, to India. Cyrus Sahukar was the obvious best choice as he complements ‘Hole in the Wall’ with his quirky humour and excellent onscreen presence, injecting enthusiasm both for the audience and the contestants.”

Sharing further details on ‘Hole in the Wall’, he said, “Pogo was the first kids’ channel to launch original productions in India in 2004, and today, the network has over 200 hours of original production in its bouquet. The coming months will see us expanding our suite of offerings.”

Each episode of the action-packed ‘Hole in the Wall’ comprises two teams with three contestants each, all dressed in special team-colour costumes with cushioned gears ready to face the wall and take on the opposition team. As the moving wall speeds towards the waiting team players, they are required to align themselves to the weird cut out shapes in the approaching wall, all in seven seconds or be swept into the pool. The game requires fast thinking, dexterity and clever teamwork to keep dry and score higher points.

Before ‘Hole in The Wall’, Pogo has created and produced seven popular and distinctive shows, including the multi-award winning and popular show arts show ‘M.A.D.’ (Music, Art and Dance); Pogo Amazing Kids Awards 2004-2007; ‘C.I.A.’ (Cambala Investigation Agency), a detective series; ‘Galli Galli Sim Sim’, the Indian version of world renowned ‘Sesame Street’; ‘Sunaina’, a family sit-com; ‘Bam! Bam! Bam!... Gir Pade Hum’, a hilarious game show where the only rule is to ‘Keep standing’; and ‘It’s Alive’, a sketch comedy.

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Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, Sushant Sreeram, India Marketing Head, Xiaomi, spoke on ‘The innovative route of marketing via consumer communities’

exchange4media Staff 14-March-2017

Social media is fundamentally a philosophy the way we have adopted it: Sushant Sreeram, Xiaomi

At the Pitch CMO Summit, held on March 10, Sushant Sreeram, India Marketing Head, Xiaomi, delivered a talk on ‘The innovative route of marketing via consumer communities’ wherein he touched upon various forms of marketing techniques and how fans play a significant role in the process.

Xiaomi clocked over USD 1 billion dollars in revenue in 2016, within two years of its entry into the ever-growing smartphone market. Sreeram mentioned this with a dash of confidence and credited it to innovative marketing investments. “We have gotten here by little traditional marketing investments.”

He pointed out the three fundamental shifts in lifestyle, infinite choices, conversations, and shared interests, and how Xiaomi applies its marketing techniques over there. He shared, “When it comes to infinite choices, we stand apart by making great products. In conversation, social media is not just a marketing channel for us but (fundamentally) a philosophy the way we have adopted it. In shared values, there is our passionate fan community in India. In fact, some of the fans help us make great products.”

For the last point, he gave an example of a thread from one of their social media accounts, which had numerous long messages including questions, feedback, complaints, suggestions, and praises from consumers. Sreeram added, “We believe there is a lot of value in having these conversations.”

Social media is definitely the core of Xiaomi’s marketing strategy, which was evident from the session. Sreeram said, “Social media is where we start thinking about marketing. It’s great for us because we have a huge base of fans and we don’t have to spend a lot of time creating conversations.” He spoke of how fans have created conversations about the brand and its products on social media. At this instance, he touched upon Mi Explorers (whose third edition is running currently) where the company gives out devices to their fans before the product launch to use it and give their feedback. He cites an example, “We organized the latest event of Mi Explorers couple of months ago before we launched our device. Ten days before, we got 50 million views with all the posts being shared extensively on Facebook. So, we created buzz around the product thanks to the fan community.”

Talking about managing relations with fans, Sreeram mentioned the party which the company hosted for their fans last December wherein employees sang and danced on stage in front of them. He reasoned, “We use it as an opportunity to hear what they are up to, how they like our devices and how can we make it better. Most importantly, we use it to thank them for the constant support they have in us to be able to fulfill their promises.”

He ended with a quote ‘Always believe something wonderful is about to happen.’ He added, “Thankfully, all our fans have been able to help us do that every single time.”

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Pogo bets big on ‘Chhota Bheem’; plans afoot to take it to multiple platforms

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.

Shikha 31-August-2010

Pogo bets big on ‘Chhota Bheem’; plans afoot to take it to multiple platforms

Animated show ‘Chhota Bheem’ has been winning kids over week after week. Seeing the success of the show, kids’ channel Pogo now plans to take it to various platforms such as on-ground promotions, online games, mobile downloads, and 360 degree activities, among others.

‘Chhota Bheem’ hit the small screen in April 2008. It has since completed four seasons, 80 half hourly programmes, and three full length 60 minute feature films that have been aired during festivals like Janmashtami and Holi.

Monica Tata, Vice-President and Deputy General Manager - Entertainment Networks, South Asia, Turner International India, said, “Pogo has had a good year. Cartoon Network and Pogo have been No. 1 and No. 2. A few years ago, we wanted to do more in the Indian animation space. We thought of creating desi toons and creating our own content. Green Gold Studios, Hyderabad, approached us with the idea of a fictionalised Bheem.”

She further said, “We have given much thought to take the series to other platforms. 2.5 lakh videos have been viewed so far. We have seen over 4 lakh downloads on Vodafone and Reliance of the mobile initiative that we launched. On ground, we have conducted contests, which have been a huge success.”

Talking about the trends in kids’ channels, Tata commented, “I think fragmentation of choices that the kids have today is huge, and it is not just in the linear medium. There has been a tremendous growth with other mediums – online is growing, mobile is huge. Hence, these are the new platforms that kids are exploring. It has become important for us to be present on different platforms.”

And right now, kids are enamoured by the antics of Chhota Bheem, who is a nine-year-old kid living in the fictional town of Dholakpur. The character is inspired by the legendary Bheem from the Epic Mahabharata. The show is about Chhota Bheem and his gang of friends and their journey. It is an original co-production between Turner International India and Hyderabad-based Green Gold Studios.

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Britannia goes ‘Back to School’

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack.

Pallavi Goorha Kashyup 31-July-2010

Britannia goes ‘Back to School’

Cashing in on its ‘Back to School’ initiative, Britannia Industries Ltd had introduced the Britannia ‘Back to School’ goodies, which could be obtained on buying certain packs of Tiger, Milk Bikis and Cakes. Goodies like bag tags, rulers, book labels and stickers, stationery and lunch boxes were given away free with every pack. The activity was carried out between June 15 and July 16.

Speaking to exchange4media, Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries, said, “Some of the recent marketing activities from Britannia have included health as well as in delight categories. We launched the Treat Choco-Decker with the proposition of Choco-Bikis-Jam in February 2010.We have launched the Tiger Choco Milk in Andhra Pradesh and Milk Bikis Almond Cookies – both leveraging milk nutrition and delight. Our focus on personal packs of Rs 5 has paid off, these are bought both for access and on impulse.”

She further said, “The key initiatives we took around ‘Back to School’ involved three of our kids brands – Britannia Cakes, Tiger and Milk Bikis. We had run an exciting ‘School Mein Cool’ promotion, where kids had a chance to win a gamut of gifts such as bendable rulers, pencils, name tags, tiffin boxes, and so on. An entire range of gifts for kids to make them look forward to going back to school and buying these brands again and again. Further, this was supported with an exciting ‘School Mein Cool’ advertising campaign, which is on air on most kids’ channel and has been integrated with the most exciting and innovative kids properties. There were high impact, high engaging displays put up in leading modern trade outlets across the country, thereby giving the consumer another touch point to feel energised about going back to school,” added Narasimhan.

She further said that the ‘School Mein Cool’ ad campaign was on air on all kids’ channels, including Disney, Cartoon Network, Hungama, Pogo, Nick, Chutti TV. Lowe Lintas Bangalore was the ad agency behind the campaign.

Narasimhan concluded by saying, “We feel such promotions revolving around gifting builds engagement with consumers, especially kids, who have low attention spans, and many brands/ categories are vying for that mind share. We believe that both in business terms as well as on brand associations, there is a merit in such promotions.”

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Kalaignar TV’s kids’ channel, Chithiram TV, goes on air from June 3, 2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.

Judy Franko 04-June-2010

Kalaignar TV’s kids’ channel, Chithiram TV, goes on air from June 3, 2010

Starting from June 3, 2010, DMK-backed Kalaignar Television Network has added one more channel – Chithiram TV – to its bouquet. Chithiram, a 24-hour info-edu-tainment kids’ channel, will compete with Sun Network’s kids’ channel, Chutti TV, and other channels in the domain.

Commenting on Chithiram TV, an official from the channel said, “As the title clearly indicates, the channel will be a visual delight for children. Top class animated movies and popular cartoons will definitely attract attention. We have gone through the selection of cartoons spread across different platforms worldwide and are ready to offer the best to the children. Most of the cartoons would be telecast for the first time ever.”

Moreover, some in-house content of Kalaignar TV will also be aired on the channel, besides the channel has also entered into some strategic tie-ups for international shows like ‘Zodiac Kingdom’, ‘Kung Fu Story’ and ‘Ruffs Patch’.

The teasers of the cartoons have been running on the flagship channel Kalaignar TV for sometime. Since its inception in the year 2007, Kalaignar TV Network has expanded its bouquet of channels in various segments. The Network currently has six channels – Kalaignar TV, Isai Aruvi, Seythigal, Sirippoli, Kalaignar Asia, and now, Chithiram TV.

Also read:

Kalaignar Television Network to enter regional kids’ TV space with Chithiram

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Jetix/Toon Disney rebrands into Disney XD from Children’s Day

Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.

exchange4media Mumbai Bureau 14-November-2009

Jetix/Toon Disney rebrands into Disney XD from Children’s Day

Walt Disney Television International India is rebranding its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl-inclusive entertainment brand for kids in the 6-14 age group, on Children’s Day, November 14, 2009, from 12 noon. Disney XD’s content will be marked by themes of adventure, accomplishment, gaming, music and sports.

Also debuting in November is the immersive online destination, Disney XD.in, a new entertainment choice with regularly updated, interactive games, brand new cyber zone with videos, information and downloadable content about all the Disney XD channel shows.

Natasha Malhotra, Vice-President and General Manager, Walt Disney Television International India, said, “Today’s tweens place incredibly high standards on their entertainment choices. Disney XD will continue the successes of Jetix by taking boy-focused, girl-inclusive entertainment to the next level. Disney XD will feature characters and stories in a wide range of formats – animation, live action, movies and sports – focussing on the core value of accomplishment, in line with the aspirations of tweens today.”

She continued, “Creating meaningful experiences for all Disney consumers across multiple platforms is a Disney hallmark. We focus on creating world-class, award-winning experiences by connecting stories to communities of kids and tweens online. Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans, but also attract a whole new audience through its fun, interactive and boys-focused, girl-inclusive content.”

Disney XD will premiere with Disney’s hit comedy series ‘Phineas and Ferb’, and ‘Aaron Stone’, an original adventure series about a champion video game player who, in a popular game called Hero Rising, uses a crime-fighting avatar named Aaron Stone – at least until the game’s billionaire creator asks him to become the real-life Aaron Stone.

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Walt Disney Co India sets up Disney Media Solutions & Alliances

Banking on the ‘Disney Difference’, Walt Disney Company India has set up a specialised unit – Disney Media Solutions & Alliances. The attempt is to bring together all its properties under the same roof and be able to offer clients solutions across Disney platforms. Disney officials believe that this step will play a key role in Disney’s growth map in India.

Noor Fathima Warsia 23-October-2009

Walt Disney Co India sets up Disney Media Solutions & Alliances

The Walt Disney Company India offices have been busy with various announcements of late – from senior level appointments and internal shifts and role changes to hiring of new advertising partners. The company has one more announcement now, which is the creation of a new specialised unit – Disney Media Solutions and Alliances – to offer all the commercial opportunities generated by the Disney universe in India.

According to Disney officials, the attempt of Disney Media Solutions and Alliances was to offer “unique marketing solutions through various opportunities that are multi–target, multiplatform and multi-property”.

Disney’s own hand, Vijay Subramaniam, will lead this endeavour. In conversation with exchange4media, Subramaniam explained that this effort would allow Disney to engage partners in building sustainable relationships and forming long term commitments. “Which is why we see this as a key step in Disney’s growth in India,” he said.

He reiterated that Disney’s biggest strength was in its storytelling and that this division, too, would not stray away from that philosophy. The attempt of this division would be to provide current and potential business partners with the ‘Disney Difference’.

Subramaniam explained that this included offering solutions from multiple creative engines for all different lines of business, including studios, television, publishing, home entertainment, music, online, live in-market events, etc., to attempting to connect with consumers wherever they are located, taking advantage of all available technology platforms in a timely manner throughout the year.

In the past, the company had focused its advertising sales business on the selling of TV spots on its multiplex of channels (Disney Channel, Jetix, Hungama TV). With this new division, the intent is to allow meaningful experiences for clients. Subramaniam said, “It is after all about reach, relevance and experience, and Disney Media Solutions and Alliances would focus on these points.”

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Turner’s Duncan Morris demystifies the New Gen

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’. Morris had quite a few interesting insights to share, especially regarding Indian kids.

Nitin Pandey 08-October-2009

Turner’s Duncan Morris demystifies the New Gen

exchange4media caught up with Duncan Morris, Vice President, Research and Marketing Development, Turner International Asia Pacific Ltd, on the occasion of the unveiling of Cartoon Network’s kids’ lifestyle research titled ‘New Generations’.

As per the eighth edition of the ‘New Generations’ survey, Indian kids are more concerned about poverty and hunger, but they are less aware of swine flu. They prefer the 20-20 format of cricket than One-Day Internationals. And they would like to see Sonia Gandhi as prime minister of the country. Interestingly, very few of the kids want to marry by the age of 30. The New Generations’ survey was conducted across 3,431 children in the 7-14 age group across 15 centres in India.

Speaking to exchange4media, Morris said, “This is the first time that parents of younger kids (in the 4-6 age group) have been included in ‘New Gen India’. Mothers of these kids have answered on behalf of their children. We asked them about their household spending – keeping the economic downturn in mind, are they spending less or more.”

“We found more influence of parents on kids in this age group (4-6 years). There are very little differences between a 14-year old and a 4-year old kid when it comes to playing games or watching cartoons on TV,” he pointed out.

Elaborating on the responses of Indian children on questions regarding global concerns, Morris said that issues like climate change and environmental pollution were not the key issues for them, however, they strongly reacted on issues like poverty and hunger.

The survey found that pocket money given to Indian children has gone up despite the economic slowdown. As per the survey, pocket money has increased by as much as 34 per cent at Rs 258 per month from Rs 154 in 2006. According to Morris, this increase was mostly due to the reason that India had not been as badly hit by the global recession as most parts of the world.

When asked how this research would help in the content creation of Cartoon Network, Morris explained that though it would not directly impact the programme or content, the survey results would help in finding the right target audience and they could reach out to them using the Internet and engaging the children in other ways.

On the access of kids to social networking sites, Morris said, “This is the first time we have included social networking sites in our research. In the last one month alone, nearly 14 per cent children have visited sites like Orkut and Facebook. These sites are basically for adults, but still some new trends can be seen in our research.”

Launched as a pan-Asia Pacific initiative in 1998, ‘New GenerAsians’ is one of the largest kids and lifestyle surveys in the Asia Pacific region. Cartoon Network raised the bar on this survey in India and remolded the research to focus solely in India, along with increasing the scope to 15 cities and including parents as respondents. First unveiled in 2001, this remolded India-only version was renamed ‘New Generations’ and is said to be the largest kids’ research in India.

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Amar Chitra Katha tales to come alive on Cartoon Network and POGO

ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. The first of the two films is slated to be aired in the first quarter of 2010.

Shanta Saikia 07-August-2009

Amar Chitra Katha tales to come alive on Cartoon Network and POGO

ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. ACK Media will produce the TV series and films in the inimitable ACK art-style reinvented for the world of 2D animation and will be seen on television for the first time ever on Cartoon Network and POGO. The films are being developed under the tutelage of Cartoon Network animation experts.

Announcing the partnership, Monica Tata, Vice-President and Deputy General Manager – Entertainment Networks, South Asia, Turner International India Pvt Ltd, said, “As a great believer in the Indian storytelling heritage, Turner has successively contributed to keeping India’s treasure trove of stories alive with animation through its leading kids’ channels, Cartoon Network and POGO. We are ecstatic to provide a platform to recreate the magic of the legendary Amar Chitra Katha stories in an animated format.”

Elaborating on the TV films, Samir Patil, CEO, ACK Media, said, “The two films are titled ‘Sons of Rama’ and ‘Tripura – 3 Cities of Maya’. Of these, ‘Tripura’ is slated to go on air in the first quarter of 2010, while ‘Sons of Rama’ would be aired in the third quarter of 2010.”

He further said, “We have been in strategic talks regarding this partnership with Turner for nearly a year. After seeing tremendous growth in the print medium, we decided to now push Indian animation to the next level. Broadcast is the most important medium today, and hence, this is kind of a rediscovery of Amar Chitra Katha in the television medium.”

Adding to this, Tata said, “Indian animation has worked well in terms of revenues and ratings. The biggest connect to a child is the story. Story is the biggest hero today, and what better than to have characters and heroes steeped in Indian tradition and culture. Amar Chitra Katha has always had characters from Indian mythology and history that have appealed to not just children, but parents and grandparents as well. Thus, we look forward to attracting an audience of not just kids, but three generations.”

On the marketing and promotional activities, Tata said, “We will be revealing more on the activities around the films and TV series closer to their launch dates.”

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Kalaignar Television Network to enter regional kids’ TV space with Chithram

Kalaignar Television Network is gearing to enter the regional kids’ television space with Chithram, which will compete with Sun Network’s kids’ channel Chutti TV. Preceding the launch of the kids’ channel will be another GEC, Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries.

Judy Franko 31-July-2009

Kalaignar Television Network to enter regional kids’ TV space with Chithram

Kalaignar Television Network all geared to enter the regional kids’ television space. The Network, which already has Kalaignar TV (GEC), Isai Aruvi (music channel), Seithigal (news channel) and Sirippoli (comedy channel), will enter the kids’ television space with Chithram. Chithram will compete with Sun Network’s kids’ channel Chutti TV.

According to an official source from Kalaignar TV, the new kids’ channel would go on air before the end of this year. Kalaignar TV Network has already obtained the license for the kids’ channel.

Preceding the launch of kids’ channel will be another GEC in the Kalaignar TV Network bouquet – Kalaignar Asia, which will cater to the Tamil Diaspora in South East Asian countries. To be broadcast through THAICOM-5 satellite, this channel will function from the Kalaignar TV premises in Chennai.

The telecast of Kalaignar Asia will commence at 3.30 IST (6 am in the South East Asian countries). Kalaignar TV will not create fresh content for Kalaignar Asia, but will instead air the best of programmes from other existing channels of the Network. However, thrust would be on serials, reality shows and film-based shows.

The Kalaignar TV official informed that the test run of Kalaignar Asia had already begun. The channel will be officially launched from the first week of September.

Meanwhile, Kalaignar TV will introduce two new shows – ‘Poova? Thalaya?’ and ‘Karuthu Yutham’ – soon. Both the shows will go on air from the first week of August. Popular yesteryear Tamil actresses Sripriya and Khushboo will play host in ‘Poova? Thalaya?’, where the duo will lock horns over various issues concerning women.

‘Karuthu Yutham’, another talk show, will go on air from August 2, 2009. To be aired between 1.30 pm and 2.30 pm, ‘Karuthu Yutham’ will see participants debating the emerging nightlife culture in Chennai. The show will also have a panel of counsellors evaluating the social implications of such emerging phenomenon.

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POGO launches its 10th original production – ‘FAQ’

POGO has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions.

exchange4media Bangalore Bureau 24-July-2009

POGO launches its 10th original production – ‘FAQ’

POGO has been making some concerted efforts to provide kids wholesome entertainment. For starters, the channel has been moving away from airing a lot of fiction towards providing a mixed bag with its POGO Original Productions, talent awards, games, movies, format shows and animation. In keeping with its strategy, the channel has launched ‘FAQ’ (Frequently Asked Questions), which is the 10th POGO Original Productions, aimed at encouraging kids to question and learn the process of exploration and discovery via experiments and cool trivia.

Speaking about the show, Krishna Desai, Director Programming, South Asia, Turner International India, said, “Making learning fun for kids is something we strongly believe in. POGO is a destination for young minds, who dream bigger, think louder, play smarter and bounce higher. In the past, we have launched many other successful ‘edutaining’ shows such as ‘M.A.D.’, ‘Galli Galli Sim Sim’ and Tiny TV. ‘FAQ’ is by far the most challenging show as we aim to re-introduce science as an engaging, fun and exciting subject.”

Elaborating further on the strategy, he said, “We don’t have many fiction on POGO as the non-fiction has been doing very well for us. ‘M.A.D.’ has been doing very well for us and has also helped push up the ratings. We provide an amalgamation of shows, which makes POGO the best place for kids to be on and this varied programming has helped in opening up the entire kids entertainment genre. The idea is to have kids think out of the box, help them dream bigger, think louder and play smarter. Our Original Productions has helped us in achieving that with ‘M.A.D.’, ‘Hole in the Wall’, POGO Amazing Kids Awards, and ‘Chhota Bheem’, among others.”

‘FAQ’ has been created for kids aged 9-13 years and marks POGO’s 10th live action show, made in India for India. ‘FAQ’ will air every Sunday at 10:30 am. The show will be hosted by a new face on POGO, Prateek Sethi, along with his robot assistant ‘Crash’. Each ‘FAQ’ episode begins and ends with some tricks that quiz the mind and go on to explore everyday phenomenon.

To promote ‘FAQ’, the channel is going to schools in about 20 cities and engaging with over 900,000 kids in on-ground activity co-sponsored by Perfetti Mentos and ParleG. There is also an interactive micro-site on www.pogo.tv, where kids can send questions to Prateek, look up DIY experiments, games, videos and a ‘Did You Know’ section with trivia.

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