Date-wise News
International: For Unilever, P&G, No Good Deed Is Going Unpunished?blur=25

BATAVIA, Ohio ( -- Greg Allgood, who directs Procter & Gamble Co.'s Children's Safe Drinking Water program, recently has spent a lot of time demonstrating Pur's purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty "before" water instead of the treated water in a clip that made the rounds to "Countdown" on MSNBC.

exchange4media Staff May 6, 2008 8:24 AM

International: Is Your Consumer Using Social Media??blur=25

YORK, Pa. ( -- Raise your hand if you believe social media is an important way to build a brand. Now raise your other hand if you're still not sure how to do that properly.

exchange4media Staff May 6, 2008 8:23 AM

Cricketer Ishant Sharma is game for Jump Games and

Jump Games and Zapak Digital Entertainment Ltd, the two gaming divisions of Reliance Entertainment, have tied up with cricketer Ishant Sharma to create online and mobile games based around the cricketer.

exchange4media Mumbai Bureau May 6, 2008 8:22 AM

Hungama TV gets kids busy with a clean pyjama hunt this summer?blur=25

Following the success of ‘Pyjama Pakdo Contest’ and ‘Revenge of the Pyjamas’, Hungama TV returns with another version of interactive contest, ‘Pyjamagadh Ke Dholay’. The channel has also lined up new episodes of ‘Kiteretsu and Tensai Bakabon’ and a new show called ‘Backyard Science’ for the vacation season.

exchange4media Mumbai Bureau May 6, 2008 8:21 AM

Radio Mirchi Chennai celebrates fifth anniversary with a human touch?blur=25

After Mumbai and Delhi, it is now Radio Mirchi Chennai’s turn to celebrate five years of operations. Apart from the usual celebrations, the FM station has embarked on a 10-day fund raising campaign from May 5 in association with Times Foundation. The proceeds would be donated to bring smiles to the faces of cancer-stricken children.

exchange4media Chennai Bureau May 6, 2008 8:20 AM

Radio One appoints Raj Gopal Iyer as Station Head-West; launches Mumbai ki Awaaz ka Raaz contest?blur=25

Radio One is seeing some action on the people and programming front. The FM player has appointed Raj Gopal Iyer as Station Head, West, where he will be looking after the Mumbai station. Radio One has also launched a three-week contest, Mumbai ki Awaaz Ka Raaz, from May 5 where listeners are asked to identify the secret sounds of the metro.

exchange4media Mumbai Bureau May 6, 2008 8:19 AM

ZenithOptimedia’s consumer study uncovers marketing’s Holy Grail?blur=25

ZenithOptimedia has unveiled the first public results of its Touchpoints ROI Tracker, the most extensive project ever undertaken to identify the power of individual consumer contact points to support leading brands. The results offer marketers a chance to compare the power of all major communications channels.

exchange4media Staff May 6, 2008 8:18 AM

It’s ‘Happening’: UTV, 20th Century Fox in co-production deal for Shyamalan’s next?blur=25

UTV Motion Pictures and 20th Century Fox have entered into a co-production deal for Hollywood filmmaker M Night Shyamalan’s latest movie ‘The Happening’, which releases on June 13. While UTV Motion Pictures would look after the film’s distribution in India, 20th Century Fox would handle the worldwide distribution.

exchange4media Mumbai Bureau May 6, 2008 8:17 AM

Pyramid Saimira appoints Satish Shukla as CEO of Saimira Access Technologies?blur=25

Pyramid Saimira Group brought onboard Col. Satish Shukla as Chief Executive Officer for its associate group company, Saimira Access Technologies Ltd (SAT). SAT focuses on the Group’s DTH and HITS foray.

exchange4media Chennai Bureau May 6, 2008 8:16 AM

Cricket, Cinema, Coca-Cola bringing India and Pakistan closer!?blur=25

Shoaib Akhtar playing along side Sourav Ganguly – improbable? No. DLF IPL T20 Tournament will soon see the two fighting it out for the Kolkata Knight Riders. And now, an ad created in Pakistan to woo Indian consumers? Yes. A Coca-Cola campaign created by O&M Lahore has hit Indian TV screens after some customisation by McCann Erickson Delhi. Truly a time for ‘Jashn Mana Le’.

exchange4media Staff May 6, 2008 8:10 AM

NDTV Convergence’s New Media Congress to be held in Capital on May 8?blur=25

NDTV Convergence is organising its first edition of the New Media Congress on May 8 in Delhi. Besides bringing together some of the best minds in the Internet and mobile domain under one roof, the Summit would highlight the opportunities, challenges and the road ahead for India in the digital world. and are the media partners for the summit.

exchange4media Staff May 6, 2008 8:09 AM

Neville Medhora joins Rediffusion DYR as Business Head?blur=25

Rediffusion DYR has appointed Neville Medhora as Business Head. In his second stint with the agency, he will be responsible for accounts like CNBC, Bank of India, Tata Motors, Kaya and Franklin Templeton. Prior to this appointment, Medhora was with TBWA, Delhi as General Manager, Client Servicing.

exchange4media Mumbai Bureau May 6, 2008 8:08 AM

Mudra Delhi appoints Krishnaraj Bhat as Group Director, Brand Communications?blur=25

Krishnaraj Bhat has joined Mudra Delhi as Group Director, Brand Communications. Bhat moves from Reliance Industries, where he was Deputy General Manager-Marketing with the Group’s Textile Division. This is Bhat’s third stint with the agency. He had begun his career with Mudra Communications, Ahmedabad, as Account Executive in 1997.

exchange4media Staff May 6, 2008 8:07 AM

The Cell rechristened Cell 18; expands operations beyond in-house work?blur=25

Network18 has renamed its creative services shop The Cell as Cell 18. With this, the Group has also expanded its operations, wherein now Cell 18 is also pitching for and handling clients outside the Group. Cell 18 has recently shot three BILT Matrix brand films for Lowe and executed a large web film project for Pepsi through JWT.

exchange4media Staff May 6, 2008 8:06 AM

Viacom18 set to launch new GEC ‘Colors’ in July 2008; ‘Fear Factor’ to be a driver show?blur=25

Viacom18 has named its GEC ‘Colors’. Announcing this in Bangkok, Rajesh Kamat, CEO, Colors, explained that emotions were the key to target the Indian audience, and that the channel would look at capturing the various shades of human emotions in this channel. Channel officials informed that they were targeting July 2008 for launching the channel.

Noor Fathima Warsia May 6, 2008 8:05 AM