BATAVIA, Ohio (AdAge.com) -- Greg Allgood, who directs Procter & Gamble Co.'s Children's Safe Drinking Water program, recently has spent a lot of time demonstrating Pur's purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty "before" water instead of the treated water in a clip that made the rounds to "Countdown" on MSNBC.
Following the success of ‘Pyjama Pakdo Contest’ and ‘Revenge of the Pyjamas’, Hungama TV returns with another version of interactive contest, ‘Pyjamagadh Ke Dholay’. The channel has also lined up new episodes of ‘Kiteretsu and Tensai Bakabon’ and a new show called ‘Backyard Science’ for the vacation season.
After Mumbai and Delhi, it is now Radio Mirchi Chennai’s turn to celebrate five years of operations. Apart from the usual celebrations, the FM station has embarked on a 10-day fund raising campaign from May 5 in association with Times Foundation. The proceeds would be donated to bring smiles to the faces of cancer-stricken children.
Radio One is seeing some action on the people and programming front. The FM player has appointed Raj Gopal Iyer as Station Head, West, where he will be looking after the Mumbai station. Radio One has also launched a three-week contest, Mumbai ki Awaaz Ka Raaz, from May 5 where listeners are asked to identify the secret sounds of the metro.
ZenithOptimedia has unveiled the first public results of its Touchpoints ROI Tracker, the most extensive project ever undertaken to identify the power of individual consumer contact points to support leading brands. The results offer marketers a chance to compare the power of all major communications channels.
UTV Motion Pictures and 20th Century Fox have entered into a co-production deal for Hollywood filmmaker M Night Shyamalan’s latest movie ‘The Happening’, which releases on June 13. While UTV Motion Pictures would look after the film’s distribution in India, 20th Century Fox would handle the worldwide distribution.
Shoaib Akhtar playing along side Sourav Ganguly – improbable? No. DLF IPL T20 Tournament will soon see the two fighting it out for the Kolkata Knight Riders. And now, an ad created in Pakistan to woo Indian consumers? Yes. A Coca-Cola campaign created by O&M Lahore has hit Indian TV screens after some customisation by McCann Erickson Delhi. Truly a time for ‘Jashn Mana Le’.
NDTV Convergence is organising its first edition of the New Media Congress on May 8 in Delhi. Besides bringing together some of the best minds in the Internet and mobile domain under one roof, the Summit would highlight the opportunities, challenges and the road ahead for India in the digital world. exchange4media.com and Livemint.com are the media partners for the summit.
Rediffusion DYR has appointed Neville Medhora as Business Head. In his second stint with the agency, he will be responsible for accounts like CNBC, Bank of India, Tata Motors, Kaya and Franklin Templeton. Prior to this appointment, Medhora was with TBWA, Delhi as General Manager, Client Servicing.
Krishnaraj Bhat has joined Mudra Delhi as Group Director, Brand Communications. Bhat moves from Reliance Industries, where he was Deputy General Manager-Marketing with the Group’s Textile Division. This is Bhat’s third stint with the agency. He had begun his career with Mudra Communications, Ahmedabad, as Account Executive in 1997.
Network18 has renamed its creative services shop The Cell as Cell 18. With this, the Group has also expanded its operations, wherein now Cell 18 is also pitching for and handling clients outside the Group. Cell 18 has recently shot three BILT Matrix brand films for Lowe and executed a large web film project for Pepsi through JWT.
Viacom18 has named its GEC ‘Colors’. Announcing this in Bangkok, Rajesh Kamat, CEO, Colors, explained that emotions were the key to target the Indian audience, and that the channel would look at capturing the various shades of human emotions in this channel. Channel officials informed that they were targeting July 2008 for launching the channel.