Technopak Advisors kicked off their 2nd Indian Consumer MindScapes in the Capital on April 29. The theme this year is ‘Powering Business through Foresight’. The Conference dwelled on the biggest challenge before marketers, which is to keep pace with consumers in their consumption journey – to not only acquire insights into what they want today, but foresight into what they will want tomorrow.
UTV Software Communications Ltd has reported a 140 per cent jump in net profit to Rs 271 million for fourth quarter ended March 31, 2008. The company has also reported a 150 per cent growth in operating revenues year-on-year from Rs 1,749 million to Rs 4,375 million.
India’s ‘New Generation’ in the 7-14 age group are wired, concerned about climate changes, want peace, and a whopping 74 per cent kids chose India as their favourite country over America. Cartoon Network’s New Generations survey, which was conducted across 14 cities, sure is an eye opener.
The Mobile Entertainment Forum (MEF) has announced the shortlist for the 2008 Meffys Awards, and representing India are Hungama Mobile and FTV, Tata Indicom and Opera Software, and IMImobile. Entries have been received from over 20 countries for the Meffys this year.
Henkel India has roped in Rani Mukherjee as brand ambassador for its skincare soap brand Margo. In the highly cluttered and competitive toilet soap category, Margo claims to have a market share of close to 4 per cent in urban West Bengal and is a strong player in markets like Tamil Nadu, Andhra Pradesh and Bihar.
Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.
Rondeep Gogoi has joined Mudra Delhi as Creative Director. He will be working on accounts like Volkswagen, Philips, Magicbricks.com, Wrigleys, Dabur, Emami, Apollo DKV and Air India in Mudra. Prior to joining Mudra, Gogoi was with JWT Delhi as Creative Director.
OMD India has bagged the media duties of Intel Corp. The win comes in the wake of a global pitch process, the decision of which was announced on April 28, 2008. Industry sources peg the business upwards of Rs 50 crore. In India, Lodestar Universal was the incumbent on the business.