chatgpt
What if ChatGPT ruled the world? From universal healthcare to holding billionaires accountable, discover the five laws it proposed and why it would surrender absolute power.
Razorpay’s entry into ChatGPT Ads raises questions about the growing overlap between advertising, payments and commerce, and its implications for agencies and ad budgets
Shantanu David Oct 9, 2026 9:03 AM
Ranbir Kapoor's FMCG debut, Sachin Tendulkar's ChatGPT innings and festive face-offs from Amazon and Flipkart lead this week's best ads
Aryendra Khan Oct 3, 2026 8:45 AM
JioStar recorded over 1.2 billion viewers during IPL 2026, with regional languages accounting for 90% of watch time, says its Sports CEO Ishan Chatterjee
e4m Staff Sep 29, 2026 4:52 PM
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Aryendra Khan Sep 29, 2026 9:18 AM
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
e4m Staff Sep 24, 2026 12:24 PM
As consumer discovery is moving from clicks and scrolls to conversations on AI platforms, brands are now rethinking ways to get discovered
NATIVE CONTENT Sep 18, 2026 11:02 AM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The change was not publicly announced. Doug Wyatt, Senior Director for Americas Media at Adobe, confirmed the notification to media outlets
e4m Staff Sep 12, 2026 4:32 PM
The appointments come as BCCI continues its search for a title sponsor
e4m Staff Sep 8, 2026 12:19 PM
As ChatGPT ads go live in India, marketers are drawing a hard line between paid placement and earned AI recommendation, and racing to earn it
Aryendra Khan Sep 8, 2026 8:46 AM
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula
Aryendra Khan May 23, 2026 9:06 AM
With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price creativity and strategy, but also how they structure themselves internally
Kanchan Srivastava May 11, 2026 8:47 AM
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Duolingo, Airtel, Magicpin and others have joined the Samay Raina meme wave
Shalinee Mishra Apr 12, 2026 4:36 PM
ANI had submitted an interim application seeking to prevent OpenAI from using its content to train ChatGPT
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
In a series of articles starting today, we will be exploring the impact of AI on search advertising, innovations & disruptions of emerging players, and the role of LLMs in this new marketing matrix
Shantanu David Feb 20, 2026 8:29 AM
Sam Altman, CEO of OpenAI, at India AI Impact Summit 2026 called AI the most consequential tech shift of our time, warning that job transformation will be its first major impact
e4m Staff Feb 19, 2026 1:35 PM
The partnership will enable the streaming platform to integrate ChatGPT, allowing viewers to discover content by expressing intent, mood or context
e4m Staff Feb 19, 2026 12:31 PM
OpenAI defines boundaries on privacy and influence as advertising becomes part of the AI chat experience
e4m Staff Feb 10, 2026 10:16 AM
Super Bowl has turned the debate on AI monetisation into a battle over trust user intent and the future of conversational commerce
e4m Staff Feb 6, 2026 12:23 PM
Anthropic has released a series of ads, including one set to air during Super Bowl LX on February 8, poking fun at the notion of ads showing up in AI chatbots
Users can connect the service with AI assistants such as Claude, Gemini, ChatGPT, Cursor, or any agent of their choice
e4m Staff Jan 28, 2026 11:34 AM
The unit of value in digital advertising is shifting from interaction to outcome, from traffic to trust, and from optimisation to selection
Shantanu David Jan 24, 2026 8:41 AM
As OpenAI tests advertising inside ChatGPT responses, marketers are being forced to rethink performance, trust, and the future economics of digital media, note industry observers
Anuja Jain Jan 23, 2026 9:17 AM
Ads will debut on ChatGPT’s Free and Go tiers as the AI company seeks to fund long-term infrastructure investments
e4m Staff Jan 19, 2026 8:45 AM
New Similarweb data reveals how scale, engagement and distribution are reshaping the consumer AI race as growth slows and user habits consolidate
Anuja Jain Jan 10, 2026 8:30 AM
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
The spot blends Hindi comfort, English confidence, and classic Bollywood music nostalgia to portray AI as a relatable companion
Aryendra Khan Dec 8, 2025 3:21 PM
The campaign puts voice and local, everyday situations at the centre to highlight the relevance of AI tools
e4m Staff Dec 8, 2025 11:00 AM
The directive was revealed in an internal memo, instructing staff to prioritise improvements to speed, reliability, personalization, and general user experience
How a quiet product launch on December 1, 2022, reshaped global digital behaviour and made India the world’s largest AI-using nation
Anuja Jain Dec 1, 2025 8:54 AM
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
TurboTax, Credit Karma, QuickBooks and Mailchimp to be integrated directly with ChatGPT as Intuit deepens its AI-driven platform strategy
e4m Staff Nov 19, 2025 11:09 AM
The multi-hour disruption crippled major platforms, erased billions in value, and revealed how dependent global business has become on a single infrastructure layer
e4m Staff Nov 19, 2025 9:07 AM
The story isn’t that global AI giants are being unusually kind to the Indian consumer. The story is that India is the cheapest and most powerful way to train, tune and future-proof business models
Shantanu David Nov 13, 2025 9:17 AM
OpenAI sees India as its second-largest user base and a key region of expansion