Date-wise News
The agency bagged 10 gold, 7 silver and 7 bronze metals across categories for its outstanding work
e4m Desk Jul 24, 2026 10:07 PM
The agency bagged 45 metals across multiple categories, including 15 gold, 21 silver and 9 bronze
e4m Desk Jul 24, 2026 10:05 PM
The brand won 13 metals, including 5 gold, 4 silver and 4 bronze, across categories
e4m Desk Jul 24, 2026 10:04 PM
Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads
While vacating the interim protection granted earlier this year, the court observed that the methodology adopted for measuring television ratings falls squarely within the government's policy domain
Imran Fazal Jul 24, 2026 7:14 PM
De joins Pernod Ricard India from Diageo India where she was Manager-Sales & Marketing.
e4m Staff Jul 24, 2026 6:46 PM
At e4m TechManch, the Saptharushi Founding CEO said India's DPDP era demands neutral data infrastructure, warning that the industry's future depends on who owns audience data, not just who buys media
e4m Staff Jul 24, 2026 6:35 PM
Industry experts say the bigger concern is not who wins, but the lack of transparency around how the winner is determined, with only a handful of people aware of the process
e4m Staff Jul 24, 2026 6:20 PM
The company said its advertising business continued to expand. However, it did not reveal the standalone advertising revenue generated during the year
e4m Staff Jul 24, 2026 5:59 PM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
Kansal has been promoted to Associate Director – Global Data, Audiences & Technology Solutions
e4m Staff Jul 24, 2026 4:59 PM
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Manish Sharma Jul 24, 2026 4:40 PM
Shinde will lead corporate communications and public relations while driving reputation management, strategic communications, and brand storytelling for Polycab India
e4m Staff Jul 24, 2026 4:28 PM
The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties
e4m Staff Jul 24, 2026 3:30 PM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM
Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework
Imran Fazal Jul 24, 2026 1:58 PM
As per reports, California and 11 other US states have challenged the proposed $110 billion merger
e4m Staff Jul 24, 2026 1:35 PM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
If publishers impose the surcharge, some advertisers may accept it because they value the credibility and influence that newspapers continue to enjoy; others may negotiate harder
e4m Staff Jul 24, 2026 12:12 PM
Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)
e4m Desk Jul 24, 2026 12:12 PM
Prior to her promotion, Beste Balki served as Global Strategy Manager
e4m Desk Jul 24, 2026 12:05 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
Prior to her elevation, Kavita Panda served as the Chief Operating Officer at the company
e4m Desk Jul 24, 2026 10:54 AM
Kedar Ravangave has a track record of building brands that are both relevant and future-ready
e4m Staff Jul 24, 2026 9:39 AM
Guest Column: Ajay Kulkarni, Director-Growth Barcode Entertainment, writes that the creator economy needs a new language to define creators by their influence, not just their follower count
Ajay Kulkarni Jul 24, 2026 9:36 AM
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience
Imran Fazal Jul 24, 2026 9:23 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline
Devang Shah Jul 24, 2026 9:10 AM
Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals
Shalinee Mishra Jul 24, 2026 9:04 AM
PM Modi’s assurance on social media came a day after he announced fast-track courts for paper leak cases, as students continue to demand accountability and reforms in the examination system
e4m Staff Jul 24, 2026 9:03 AM
Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications
As publishers seek a 15% advertising surcharge to offset rising costs, marketers ask whether the print industry can justify premium pricing without a credible, industry-wide readership currency
Kanchan Srivastava Jul 24, 2026 8:47 AM
Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD
The awards recognise outstanding work across internet, mobile, gaming, social media, influencer marketing, content and more
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
The company also reaffirmed its FY26 outlook, maintaining its expectation of organic net revenue growth in the range of 2.0 per cent to 3.0 per cent
e4m Staff Jul 24, 2026 8:09 AM