Authors

Devang Shah

Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India na na

Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India

The AI bill shock: Why the companies spending the most are learning the hardest lessons

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Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline

Devang Shah Jul 24, 2026 9:10 AM