Authors
Tasmayee covers media and ministry of information and broadcasting. She handles breaking news as well as in-depth feature in the information and broadcasting sector.
Culture has gone virtual and so have the festivities. In 2020, more than 4 mn people discussed Diwali through 7.5 mn+ posts & comments on the platform, said Pant, Director - Marketing, Facebook India
Tasmayee Laha Roy Aug 31, 2021 8:39 AM
According to Pandey, CEO of ABP Network, with the rise of the local economy, regional news has grown exponentially over the years and it is the best time to venture into the space
Tasmayee Laha Roy Aug 25, 2021 8:32 AM
The three-week-old channel has already bagged big-gun advertisers as a niche space offering both premium-ness and reach
Sonam Saini & Tasmayee Laha Roy Aug 24, 2021 8:47 AM
As Kerala sets the festivities in motion, brands go all out to woo consumers
Simran Sabherwal & Tasmayee Laha Roy Aug 16, 2021 8:35 AM
Print players are expecting 30-40% increase in ad sales, TV channels are charging a premium, and radio stations are increasing commercial breaks
Simran Sabherwal & Tasmayee Laha Roy Aug 13, 2021 8:17 AM
According to media planners, the maximum spends will come in the following weeks
Simran Sabherwal & Tasmayee Laha Roy Aug 11, 2021 8:23 AM
The track-and-field athlete's endorsement fee is likely to double after winning gold at the Olympics, say experts
Tasmayee Laha Roy & Sonam Saini Aug 9, 2021 8:25 AM
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
Tasmayee Laha Roy Aug 6, 2021 8:58 AM
For political parties, traditional media will still be the mainstay in terms of messaging as it allows them the freedom to control and even dictate the narrative, say experts
Tasmayee Laha Roy Jul 29, 2021 8:29 AM
Be it the anticipation of a third wave or simply the relaxation of lockdown rules after the second wave, advertisers have made a comeback on TV
Sonam Saini & Tasmayee Laha Roy Jul 26, 2021 9:03 AM
Srinivas, Director and Head - Global Business Group, Facebook India, discusses how brands are using FB, Instagram & Whatsapp for driving their businesses, interacting with consumers, and more
Tasmayee Laha Roy Jul 21, 2021 9:00 AM
While ad rates haven’t shown any significant drops, there hasn’t been any increase in the same since 2019. Newspapers are targeting to touch 2019 numbers before increasing rates
Tasmayee Laha Roy Jul 20, 2021 8:54 AM
Sources suggest the possibility of a BARC board meeting in the next two weeks where the return of news ratings could be discussed
Tasmayee Laha Roy Jul 7, 2021 8:19 AM
Lower pagination & contracted inventory have helped the medium rationalize costs. Also, businesses opening up after the second wave has led to increase in ad volumes
Tasmayee Laha Roy Jun 30, 2021 8:10 AM
Over the past year, most of these desi apps have made inroads in the regional language speaking markets and recorded quick growth in active user count
Tasmayee Laha Roy Jun 29, 2021 8:42 AM
Experts, however, advise investors to err on the side of caution and keep a close watch on the market in the coming months
Tasmayee Laha Roy Jun 24, 2021 8:53 AM
Kundra, Founder & CEO, JL Stream India Pvt Ltd, shared that the new live-streaming app JL Stream is a user revenue-generated app working on a business model of revenue share
Tasmayee Laha Roy Jun 22, 2021 8:48 AM
The deal came through as soon as two-wheeler companies like TVS, Bajaj and Hero announced the reopening of their showrooms in select markets
Tasmayee Laha Roy Jun 21, 2021 10:37 AM
Experts decode the fate of the microblogging platform in the wake of its failure to comply with the new IT rules
Tasmayee Laha Roy Jun 17, 2021 9:03 AM
While publishers continue to enjoy the reach of the Google News, experts are yet to gauge the future of how new publishers and advertisers will deal with each other
Tasmayee Laha Roy Jun 15, 2021 9:18 AM
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
Tasmayee Laha Roy Jun 14, 2021 9:20 AM
MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order
Tasmayee Laha Roy Jun 11, 2021 8:32 PM
All NBF members are currently allied with the new digital media subcommittee and the broadcasters’ body is now looking at onboarding more players
Tasmayee Laha Roy Jun 10, 2021 8:41 AM
With prices poised to rise up to $730/tonne by Q3, newspaper houses have been strategising to minimise losses at a time when print still recovering from the pandemic
Tasmayee Laha Roy Jun 9, 2021 8:59 AM
When compared to the same period last year, ad volumes saw sizeable growth in April-May 2021 given the industry was better prepared to run their business in a lockdown-like situation
Tasmayee Laha Roy Jun 7, 2021 8:03 AM
With two regulatory bodies in place, experts hope for a unified, un-impacted OTT industry despite concerns of friction between lobbies
Tasmayee Laha Roy Jun 4, 2021 9:19 AM
Experts who weighed in on the matter opine that losses won't be only on the OTT side
Tasmayee Laha Roy Jun 3, 2021 8:32 AM
The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all
Tasmayee Laha Roy Jun 1, 2021 8:18 AM
Brands like Bumble India, Zomato, John Jacobs Eyewear, and many others have come up with quirky messages around the much-anticipated episode of the American sitcom to stream on ZEE5 in India
Tasmayee Laha Roy May 24, 2021 8:49 AM
The new rate card from BCCL confirms the launch of Times Netwrork’s Hindi news channel Times Now Navbharat HD
Tasmayee Laha Roy May 20, 2021 6:57 PM
As part of Google's licensing agreements with publishers, the tech giant will also be paying participating news organizations to give readers access to a limited amount of paywalled content
Tasmayee Laha Roy May 19, 2021 8:08 AM
Allaying the industry's fears are some encouraging signs like almost-normal circulation numbers and more readers coming back to the fold for credible, detailed news coverage
Tasmayee Laha Roy May 18, 2021 9:07 AM
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
Tasmayee Laha Roy May 17, 2021 8:37 AM
BJP's inclination towards print, radio and TV in 2021 polls is in stark contrast to its 2016 stance where it led in digital ad insertions for the state elections
Tasmayee Laha Roy May 11, 2021 8:29 AM
While there was up to a 40% dip in ad volumes in some markets in the early days of lockdown, the gap closed by November 2020 and it was back up to 100%
Tasmayee Laha Roy May 7, 2021 7:58 AM
As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google
Tasmayee Laha Roy May 6, 2021 8:56 AM
Advertisers jumped on the moment marketing bandwagon on the counting day to leverage conversations and to benefit from the rub-off effect, say experts
Tasmayee Laha Roy May 4, 2021 9:17 AM
A fresh mail was sent to journalists from the chairman’s office with the subject line ‘Password for your salary revision letter’
Tasmayee Laha Roy Apr 29, 2021 9:00 AM
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
Tasmayee Laha Roy Apr 29, 2021 8:44 AM
As per Facebook Ad Library Report, Banglar Gorbo Mamata page, run by I-PAC, spent upwards of Rs 3.2 crore on ads about social issues, elections and politics on their FB page in the last 3 months
Tasmayee Laha Roy Apr 27, 2021 8:56 AM
Industry experts opine that multiple factors — from pricing to improved consumer sentiments — may be responsible for 2021 starting out on a good note for TV advertising
Sonam Saini & Tasmayee Laha Roy Apr 26, 2021 8:57 AM
Avinash Pandey, CEO, ABP Network, discusses plans for the newly-launched digital platform ABP Nadu and what sets it apart from the rest of the offerings in the market
Tasmayee Laha Roy Apr 23, 2021 9:03 AM
From full pagers in top dailies to primetime slots on news television, Yogi Adityanath-led UP government’s marketing blitzkrieg has been amped up across mediums, say experts
Tasmayee Laha Roy Apr 22, 2021 8:23 AM
As per highly placed sources, almost 100 employees across teams have either been asked to leave or their contracts have not been renewed in the last couple of months
Tasmayee Laha Roy Apr 21, 2021 8:39 AM
Political ad volumes also saw a month-on-month growth in the last quarter of FY 2021. March 2021's political ad volumes grew by more than three times compared to January 2021 and February 2021
Tasmayee Laha Roy Apr 21, 2021 8:21 AM
Even with the second wave of the pandemic hitting the country, print is confident of keeping the growth story going with integrated offerings to brands
Tasmayee Laha Roy Apr 16, 2021 8:14 AM
Going forward, media companies, especially those with digital offerings, will do very well in the market, predict experts
Tasmayee Laha Roy Apr 15, 2021 8:52 AM
Seth, Director, Marketing – India, Dolby Laboratories, explains why the growing demand among consumers for high-quality sounds and visual experiences delights him as a marketer
Tasmayee Laha Roy Apr 13, 2021 8:34 AM
MK Anand, MD & CEO, Times Network, won the ‘CEO of the Year’ award at enba 2020
Tasmayee Laha Roy Apr 9, 2021 8:33 AM
Avinash Pant, Director – Marketing at Facebook, talks about the latest leg of the 'More Together' campaign, consumer marketing strategy for India and plans for 2021
Tasmayee Laha Roy Apr 8, 2021 9:19 AM
A Guard Band between the end of 5G band at 3.7GHz and the start of the satellite television band at 3.7GHz can help solve the problem of clashing frequencies, say experts
Tasmayee Laha Roy Apr 7, 2021 8:04 AM
The latest expansion now pushes the total number of MPEG-2 slots from 88 to 94
Tasmayee Laha Roy Apr 2, 2021 8:25 AM
Dhingra, Chief Business Officer of Public App, says that the Chinese app ban didn't dent the app's popularity since it operates on an entirely different segment
Tasmayee Laha Roy Mar 30, 2021 8:24 AM
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
Tasmayee Laha Roy Mar 25, 2021 8:49 AM
Repeated complaints were made to MIB against nine private regional channels in the past that have been bypassing Free Dish regulations, creating discrepancies in the system
Tasmayee Laha Roy Mar 23, 2021 8:31 AM
Print ad volume per newspaper per day remained almost same during Jan 21-Mar 21 compared to Jan 20-Mar 20, as per TAM AdEx data
Tasmayee Laha Roy Mar 19, 2021 8:36 AM
Five months into the BARC data blackout, smaller news channels have endured losses and some have also disappeared from TV screens in the last four to five months
Tasmayee Laha Roy Mar 18, 2021 8:37 AM
The hiked prices were hardly a deterrent for news channels that wanted to get on to the DD Free Dish platform
Tasmayee Laha Roy Mar 17, 2021 8:31 AM
In a letter written out on Wednesday, the news broadcasters’ body has requested the commission to investigate the “monopoly practice" of BARC India and its impact on FTA news channels in the county
Tasmayee Laha Roy Mar 12, 2021 8:24 AM
Broadcasters discuss possible solutions to the looming problem from implementing Guard Band to moving out to higher or alternate frequencies
Tasmayee Laha Roy Mar 11, 2021 7:54 AM
In a month’s time, the 'Banglar Gorbo Mamata' page has spent over Rs 80 lakh on 90 Facebook ads, turning out to be the highest spender in the period between February 6 and March 7, 2021
Tasmayee Laha Roy Mar 10, 2021 8:37 AM
Proposed guidelines aim at bringing ease of doing business in the broadcast sector
Tasmayee Laha Roy Mar 9, 2021 8:15 AM
Archana Vohra, Director – Global Business Group (Scaled) and Small and Medium Businesses, Facebook India talks to e4m on what it takes to be a woman leader with a tech giant
Tasmayee Laha Roy Mar 8, 2021 1:05 PM
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
Tasmayee Laha Roy Mar 5, 2021 8:20 AM
While most broadcasters paid a huge premium over what they paid last year for a slot on the platform, the highest bid went up by 80%
Tasmayee Laha Roy Mar 3, 2021 8:39 AM
As per highly placed sources, the news bucket has already pooled in close to Rs 150 crore in the week-long auction
Tasmayee Laha Roy Feb 27, 2021 9:04 AM
Publishers are not only in conversation with the tech giants to negotiate revenue share but are also looking at government support in settling the matter
Tasmayee Laha Roy Feb 25, 2021 8:55 AM
Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data
Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM
The five-day e-auction will be conducted in multiple rounds starting with genres with highest reserve price
Tasmayee Laha Roy Feb 24, 2021 9:03 AM
Experts say a pre-emptive negotiation is the best solution for the Indian digital news ecosystem as most publishers cannot afford the loss of reach and referrals the tech giants offer
Tasmayee Laha Roy Feb 22, 2021 8:39 AM
The ‘Save yourself from BJP’ campaign has witnessed maximum participation with 14,35,963 people marking themselves 'safe'
Tasmayee Laha Roy Feb 19, 2021 8:26 AM
The Ministry of Information and Broadcasting (MIB) has finally addressed the issue and assured them that the matter will be taken up immediately
Tasmayee Laha Roy Feb 16, 2021 8:01 AM
Ajit Varghese, Chief Commercial Officer at ShareChat, shared that the app works with 100+ brands including the likes of Amazon, Flipkart, Myntra, Facebook, Coca-Cola, MTR, Airtel, Pepsi & Vodafone
Tasmayee Laha Roy Feb 12, 2021 8:40 AM
Political parties are heavily relying on social media campaigns and using video conference tools to reach out to larger audiences
Tasmayee Laha Roy Feb 11, 2021 9:02 AM
Backed by the festive fervour, the rates have actually gone up in the blackout period, said media buyers
Tasmayee Laha Roy Feb 9, 2021 8:24 AM
Newsprint cost has shot up by 20% in the past three months and is expected to go up further by at least another 10% this month
Tasmayee Laha Roy Feb 8, 2021 8:10 AM
Many editors, off the record, say that the absence of weekly data meant they were not in the battle to be the loudest, and if the data points are done away for good, TV news can become sane again
Tasmayee Laha Roy Feb 5, 2021 8:04 AM
The top five layouts together added more than 70% share of ad volumes during 2020
Tasmayee Laha Roy Feb 4, 2021 8:44 AM
However, on an optimistic note, experts say that holistic economic development promised by the Union Budget may boost consumer sentiment and lead to better numbers for print
Tasmayee Laha Roy Feb 2, 2021 9:05 AM
Hirings have been made for roles across various business verticals including ad sales, business development, content strategy, operations and tech
Tasmayee Laha Roy Jan 29, 2021 3:28 PM
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
Tasmayee Laha Roy Jan 29, 2021 9:24 AM
While the ad volumes surged on the news genre by 12% during October-December 2020 (blackout period), print had 73,000 odd exclusive advertisers in the year
Sonam Saini & Tasmayee Laha Roy Jan 28, 2021 8:28 AM
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act
Tasmayee Laha Roy Jan 27, 2021 8:44 AM
As per data, jacket-full page was the preferred ad position in the print medium during 2020
Tasmayee Laha Roy Jan 25, 2021 8:49 AM
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months
Tasmayee Laha Roy Jan 21, 2021 9:04 AM
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
Tasmayee Laha Roy Jan 20, 2021 8:29 AM
From persuading Arnab Goswami to release BARC data on Republic's first week to sharing rival channels' data with him, Dasgupta made many exceptions for his former Times Now colleague
Tasmayee Laha Roy Jan 19, 2021 9:09 AM
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues
Tasmayee Laha Roy Jan 12, 2021 8:00 AM
Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common between the blackout period and two months prior to that
Tasmayee Laha Roy Jan 8, 2021 8:24 AM
According to experts, the clean slate screams opportunity for brands. The move might be a part of a planned strategy, they said
Tasmayee Laha Roy Jan 7, 2021 7:40 AM
After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters
Tasmayee Laha Roy Dec 24, 2020 8:26 AM
News genre on TV saw 400-plus more advertisers during blackout compared to the period before that
Tasmayee Laha Roy Dec 23, 2020 8:31 AM
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner
Ruhail Amin & Tasmayee Laha Roy Dec 21, 2020 9:27 AM
Dropping circulation and absence of advertisers brought a long dry spell for the newspaper industry. But print fought back
Tasmayee Laha Roy Dec 21, 2020 8:08 AM
Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard
Tasmayee Laha Roy Dec 18, 2020 9:18 AM
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
Tasmayee Laha Roy Dec 17, 2020 8:19 AM
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
Tasmayee Laha Roy Dec 16, 2020 8:24 AM
The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and small networks
Tasmayee Laha Roy Dec 15, 2020 8:35 AM
In a letter to BARC, NBF has said the decision to pause ratings without naming the specific channels under investigation has severely hurt the credibility of news channels
Tasmayee Laha Roy Dec 15, 2020 8:34 AM
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales
Tasmayee Laha Roy Dec 11, 2020 8:55 AM
Bhushan, Head of Global Marketing Solutions at Facebook India, talks about brands, special tools for marketers, importance of India market and more
Tasmayee Laha Roy Dec 9, 2020 8:46 AM
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues
Tasmayee Laha Roy Dec 9, 2020 8:06 AM
The transaction, however, is still under process say promoters of TNP Group that now holds 100% equity in the channel
Tasmayee Laha Roy Dec 4, 2020 12:14 PM
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
Tasmayee Laha Roy Dec 3, 2020 8:43 AM
The monetization strategies include banner ads, and those based on video and push notifications
Tasmayee Laha Roy Nov 30, 2020 8:23 AM
Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year
Tasmayee Laha Roy Nov 27, 2020 9:19 AM
Zoom now supports Indian Rupee as a pricing option for users, says the platform’s Head of International and Partner Marketing
Tasmayee Laha Roy Nov 24, 2020 8:02 AM
In a chat with e4m, Abhay Ojha, President - Sales & Marketing, says that the Hindi news channel is focusing on strategic tie-ups with OTT platforms and movies as well
Tasmayee Laha Roy Nov 20, 2020 9:08 AM
Industry observers say political parties are pushing their digital campaigning budget by at least 30-40% just for Bengal
Tasmayee Laha Roy Nov 19, 2020 8:19 AM
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
Tasmayee Laha Roy Nov 18, 2020 8:13 AM
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board
Tasmayee Laha Roy Nov 10, 2020 9:02 AM
Going aggressive on the spends, the party’s Bihar page even went to the extent of spending an upwards of Rs 5 lakhs on a single day (November 4)
Tasmayee Laha Roy Nov 9, 2020 8:36 AM
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live off ads coming in from large corporations in the last six months
Tasmayee Laha Roy Nov 6, 2020 8:38 AM
Zakka Jacob, Executive Editor, CNN-News18, talks about the revamp coinciding with the 'no BARC ratings' period, the channel’s primary focus areas and more
Tasmayee Laha Roy Nov 3, 2020 8:28 AM
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the numbers in April this year
Tasmayee Laha Roy Oct 30, 2020 8:38 AM
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers
Tasmayee Laha Roy Oct 29, 2020 9:14 AM
In the light of the controversies rocking the TV news industry, bigwigs Times of India, Hindustan Times & Dainik Bhaskar launched a campaign highlighting why print is all about unbiased perspectives
Tasmayee Laha Roy Oct 23, 2020 8:06 AM
Ad volumes of sports genre spiked by nearly three times compared to 22 days prior to IPL 13
Tasmayee Laha Roy Oct 21, 2020 9:36 AM
Video, Vernacular (Languages) & Voice the major focus areas for the group, says Chadda, CEO of Digital Publishing at Zee Group
Tasmayee Laha Roy Oct 20, 2020 9:14 AM
The Director of Marketing for Facebook India talks about the idea behind the Instagram campaign that has been launched today and will appear across mediums during IPL, the Reels journey & much more
Tasmayee Laha Roy Oct 19, 2020 8:19 AM
Industry heads have also opined that a better system can be put in place to ensure such malpractices do not occur
Tasmayee Laha Roy Oct 14, 2020 8:50 AM
Advertisers bank on TRP to zero in on not just a particular channel but also the genre and programmes they want to spend their dollars on
Tasmayee Laha Roy Oct 12, 2020 9:04 AM
Industry heads say for long-time deals and relations with advertisers, balanced news is still the way forward for most news channels
Tasmayee Laha Roy Oct 8, 2020 8:52 AM
Alongside special ad deals, broadcasters are also working on their programming to add to the election mood and packaging
Tasmayee Laha Roy Oct 7, 2020 8:38 AM
According to NBA President Sharma, there should be a premium for fair news to encourage responsible reporting
Tasmayee Laha Roy Oct 5, 2020 8:25 AM
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Tasmayee Laha Roy Oct 2, 2020 9:35 AM
More than Rs 39.5 lakh was spent by political parties and their allied pages from Bihar on Facebook ads in the last 30 days
Tasmayee Laha Roy Sep 29, 2020 7:39 AM
The case has been pending for seven years now and goes back to March 2013
Tasmayee Laha Roy Sep 28, 2020 4:39 PM
Most Indian short video apps like ShareChat, Trell, Chingari, Roposo have either secured fundings or are in various stages of negotiation with venture capitalists
Tasmayee Laha Roy Sep 24, 2020 9:12 AM
Host of brands that have invested in the league see an uptick in user engagement after initial few matches of the season
Tasmayee Laha Roy Sep 23, 2020 9:10 AM
MX Player CCO Gautam Talwar talks to e4m about their record-breaking show Aashram and shares insights into holding on to a growing user base and sustaining numbers
Tasmayee Laha Roy Sep 23, 2020 8:36 AM
With real estate queries shooting up 25% more than pre-covid times, the platform is confident that being visible during IPL will only increase homebuyers' awareness about the brand
Tasmayee Laha Roy Sep 17, 2020 8:31 AM
Industry players across the board say this year Covid will further push marketers to invest in the festive period while brands compete for share of voice & sales
Tasmayee Laha Roy Sep 17, 2020 8:29 AM
As per experts, whoever gets to sign the deal with ByteDance gets a ready-made mix of access & reach to monetize from
Tasmayee Laha Roy Sep 15, 2020 8:50 AM
Dream 11, Unacademy, Equitas Small Finance Bank Limited, Performax, Ralco Tyres, Jai Raj Steel, Double Horse, FanCode Shop--IPL 2020 has a completely new support base
Ruhail Amin & Tasmayee Laha Roy Sep 11, 2020 9:30 AM
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
Tasmayee Laha Roy Sep 11, 2020 8:47 AM
Sharma, Director - Brand Marketing, PhonePe, says besides commercials on TV, the brand will definitely be on other media, spanning social and digital
Tasmayee Laha Roy Sep 8, 2020 8:10 AM
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
Tasmayee Laha Roy Sep 3, 2020 8:33 AM
Ganesh Kumar, COO – Lifestyle Business, Raymond Limited, talks about the impact of the pandmeic on the textile and apparel industry, the new normal, festival season sales and more
Tasmayee Laha Roy Sep 3, 2020 8:31 AM
Vishnu Mohta, Co-Founder of Hoichoi, talks to e4m on their direct to digital initiative property ‘Hoichoi Presents First Day First Show’ and more
Tasmayee Laha Roy Aug 31, 2020 9:43 AM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Tasmayee Laha Roy Aug 26, 2020 9:22 AM
Amazon, PhonePe and Dream 11 have reportedly been signed up as co-presenting sponsors
Simran Sabherwal & Tasmayee Laha Roy Aug 25, 2020 12:38 PM
With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines
Tasmayee Laha Roy Aug 25, 2020 8:35 AM
In the wake of a slowdown and dwindling revenues, broadcasters, especially FTA channels, would have to shut shop if ad time is capped at 12 mins, say industry experts
Tasmayee Laha Roy Aug 21, 2020 9:04 AM
The regulatory body moved an interim application on August 14, asking the Delhi High Court for an early hearing on the 10+2 ad cap norm; case was originally scheduled for an August 22 hearing
Tasmayee Laha Roy Aug 20, 2020 8:14 AM
Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources
Tasmayee Laha Roy Aug 19, 2020 8:46 AM
Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising
Tasmayee Laha Roy Aug 12, 2020 8:36 AM
A little over four months into the pandemic and close to 2000 journalists have either lost jobs, sent on unpaid leave or have had a massive pay cut
Tasmayee Laha Roy Aug 10, 2020 7:48 AM
Experts discuss the prospects of Microsoft repeating its US feat in India, helping the short-video app sidestep the ban and wrest its market back from competitors
Tasmayee Laha Roy Aug 7, 2020 8:02 AM
