At present, WATConsult is managing social media assets for the brand

exchange4media Staff May 30, 2022 5:26 PM


As per the mandate, WATConsult will be responsible for social media management, digital creative designing, content marketing, and ORM for the brand

exchange4media Staff May 26, 2022 12:13 PM

Abheek Biswas?blur=25

Abheek Biswas, AVP, Consumer Insights at WATConsult, sheds light on how consumer trends are changing the advertising landscape

exchange4media Staff Mar 2, 2022 2:52 PM


Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts  

Kanchan Srivastava Feb 8, 2022 8:39 AM


As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C (Direct-to-Consumer) performance marketing duties

exchange4media Staff Sep 27, 2021 12:27 PM

Sahil Shah?blur=25

Shah was previously the Chief Business Offer at the hybrid digital agency

exchange4media Staff Sep 15, 2021 10:02 AM


The hybrid digital agency will oversee social media management, media planning & buying, online reputation management and SEO for the brand

exchange4media Staff Aug 23, 2021 10:50 AM


Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken

Misbaah Mansuri May 27, 2021 9:25 AM

IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM


The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping

Javed Farooqui Mar 31, 2021 8:14 AM


WATConsult India has launched a LinkedIn profile for Panasonic India’s AI-enabled refrigerators

exchange4media Staff Mar 12, 2021 10:31 AM


The agency will be offering a holistic capability stack for local languages on digital

exchange4media Staff Jan 12, 2021 11:51 AM


The campaign has been conceptualised by The Womb & executed by WATConsult

exchange4media Staff Dec 13, 2020 10:00 AM