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Guest Column: Sahil Shah, VP Operations & Media - South and West, WATConsult, on the top digital trends of 2018 that took India into full gear

Sahil Shah 4 days ago

We chatted with Neeraj Kanitkar, Creative Director, Taproot Dentsu to understand what went behind conceptualising the brand’s first-ever TVC

Misbaah Mansuri 1 week ago

The agency has been working on strengthening the brand’s social media presence across various platforms and is also taking care of the ORM duties

exchange4media Staff 26-November-2018

The video speaks about how the brand curates beauty secrets from across the world, inspired by ancient beauty rituals of women from different cultures

exchange4media Staff 14-October-2018

Conceptualised by WATConsult, the campaign focuses on identifying suicidal signs among those close to us to provide necessary intervention and access to mental health services

exchange4media Staff 15-September-2018

A total of 108 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2018

Pallavi Borkar 23-August-2018

Conceptualised by WATConsult, the #GetSecondLife campaign revolves around the idea that by donating organs, the donor continues to live on through the recipient

exchange4media Staff 18-August-2018

The account won in a multi-agency pitch will be managed by WATConsult Delhi

exchange4media Staff 16-August-2018

Artemis Hospitals and WATConsult launch a campaign to highlight the importance of pledging organs

exchange4media Staff 13-August-2018

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff 09-August-2018

WATConsult will handle the brand’s digital media duties, including media buying, media planning and the creative duties

exchange4media Staff 06-August-2018

Designed and conceptualised by WATConsult, FACES Canada launches a new campaign, #BeautifulBeginsWithYou, announcing Kriti Sanon as its brand ambassador

exchange4media Staff 18-July-2018

The campaign made use of the device that people use the most- mobile- and turned it into a facilitator for practising yoga

exchange4media Staff 25-June-2018

It emphasizes on the ‘unplanned’ occurrences that could take place when on vacation and the importance of Travel Insurance

exchange4media Staff 04-June-2018

Conceptualised and designed by WATConsult, the ‘Beat the Crave’ campaign was launched for the new Saffola Active Slimming Nutri-Shake and aims to help consumers adapt a healthy lifestyle

exchange4media Staff 30-April-2018

Designed and conceptualised by WATConsult, the campaign highlights the emotional values of the customers with brand Tata Motors

exchange4media Staff 14-April-2018

To spread awareness about the long neglected cause, a digital version of the Chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player's ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’

exchange4media Staff 08-March-2018

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country

exchange4media Staff 24-February-2018

With Google’s new Director Mix Tool, Vivo created over 550 individual ads featuring Ranveer Singh

exchange4media Staff 17-January-2018

Special anniversary video, unique board game, #EveryAgencyEver campaign are all part of the grand celebrations

exchange4media Staff 15-January-2018