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Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done

Ishank Joshi Jun 27, 2023 8:44 AM


Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month

e4m Desk Apr 11, 2023 10:58 AM


Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more

Shantanu David Apr 11, 2023 9:02 AM


Highlights from Public Relations Consultants Association of India’s  SPRINT 2022-23

e4m Desk Apr 7, 2023 10:31 AM

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During a panel discussion, Vipul Parekh (Bigbasket), Vijay Iyer (Amazon Ads), Badrinath Mishra (ONDC) and Vaibhav Kapur (Flipkart Ads) explained how e-commerce is going to change in near future

e4m Desk Apr 5, 2023 3:02 PM

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Industry leaders Shashi Sinha, Vikram Sakhuja and Avinash Pandey come together for the discussion moderated by Governance Now MD Kailashnath Adhikari

e4m Desk Mar 1, 2023 8:49 AM

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Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium

Ajay Mehta Jan 27, 2023 7:56 AM


Industry experts suggest greater use of social media, content platforms and technology this year

Nilanjana Basu Jan 24, 2023 9:07 AM

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Waulite Media and Shristy Media release report listing 7 major trends

e4m Desk Jan 17, 2023 7:01 PM


From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts

Nilanjana Basu Jan 4, 2023 8:37 AM


With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts

Shantanu David Jan 3, 2023 8:37 AM


We bring you a roundup of the news that made headlines this past week

e4m Desk Dec 31, 2022 9:19 AM


From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year

Nilanjana Basu Dec 30, 2022 9:02 AM


A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022

Shantanu David Dec 29, 2022 8:46 AM


Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

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Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023

Mark Titus Dec 27, 2022 9:25 AM

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Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come

Gopa Menon Dec 26, 2022 9:02 AM

Advertising trends 2023?blur=25

While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts 

Tanzila Shaikh Dec 23, 2022 8:49 AM


Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts

Tanzila Shaikh Dec 8, 2022 9:09 AM