trends

Guest Column: Ishank Joshi, CEO, Mobavenue Media, explains how factors such as transparency and inclusivity are fundamentally transforming the way marketing is done
Ishank Joshi Jun 27, 2023 8:44 AM

Taboola’s India Readership Insights for March 2023 identifies themes that engaged Indian readers through the month
e4m Desk Apr 11, 2023 10:58 AM

Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more
Shantanu David Apr 11, 2023 9:02 AM

Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium
Ajay Mehta Jan 27, 2023 7:56 AM

Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM

From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
Nilanjana Basu Jan 4, 2023 8:37 AM

With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
Shantanu David Jan 3, 2023 8:37 AM

From more growth for TV advertising to further push to digital transformation, here’s what experts predict for the next year
Nilanjana Basu Dec 30, 2022 9:02 AM

A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Shantanu David Dec 29, 2022 8:46 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM

Guest Column: Mark Titus, AVP Marketing, Nippon Paint India (Decorative) shares his take on the marketing trends that will rule in 2023
Mark Titus Dec 27, 2022 9:25 AM
Guest Column: Gopa Menon, Digital Head - Mindshare South Asia, shares his list for all the big digital trends this year that will gain momentum in the year to come
Gopa Menon Dec 26, 2022 9:02 AM

While 2022 saw purpose-driven advertising taking the lead, the upcoming year will be the one for integration and immersive experiences, say experts
Tanzila Shaikh Dec 23, 2022 8:49 AM

Purpose-driven communication, customer-centric approach, and more use of social commerce are some of the trends that will rule 2023, say experts
Tanzila Shaikh Dec 8, 2022 9:09 AM