Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why the festive season is not just about celebration, but a crucial season for business

Ganapathy Viswanathan 43 minutes ago

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact

Ganapathy Viswanathan 23 hours ago

Dr. Annurag Batra explores whether HDFC Bank’s next CEO needs deep banking expertise or a broader leadership skill set to steer its next phase of growth

Dr Annurag Batra 1 day ago

Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools

Sunidhi Vijay Aug 31, 2026 8:41 AM

Prior to his elevation, Yadav was Lead - VM Execution at Bata India

e4m Staff Aug 29, 2026 7:32 PM

Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation

Shalinee Mishra Aug 29, 2026 9:11 AM

Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions

Shalinee Mishra Aug 29, 2026 8:52 AM

Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India

Shubhranshu Singh Aug 28, 2026 11:23 AM

A deep dive with Kapil Sharma, Director, Amazon Ads, on how  AI-enabled advertising supports business growth, democratisation of creativity and more

Shantanu David Aug 28, 2026 9:10 AM

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

Aryendra Khan Aug 28, 2026 9:06 AM

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into template work, putting distinctiveness at risk

Aryendra Khan Aug 28, 2026 8:29 AM

The next generation of PR agency founders are starting earlier, building leaner and challenging the traditional agency model. But can youth translate into long-term credibility?

Ritika Upmanyu Aug 27, 2026 3:37 PM

Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad

Shantanu David Aug 27, 2026 9:23 AM

Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery

e4m Staff Aug 26, 2026 4:37 PM

Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam

Sandhi Sarun Aug 26, 2026 9:11 AM

Industry leaders explore how creators are shifting the balance of influence and reshaping communications

Ritika Upmanyu Aug 25, 2026 4:29 PM

As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness

e4m Staff Aug 25, 2026 12:40 PM

ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites

Imran Fazal Aug 25, 2026 9:18 AM

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends need to drive sustainable, profitable growth

Sunidhi Vijay Aug 25, 2026 8:46 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships

Ganapathy Viswanathan Aug 25, 2026 8:08 AM

With a shorter festive window this year, digital platforms are looking to make the most of premium inventory, sharper audience targeting and measurable outcomes, say industry watchers

Sandhi Sarun Aug 24, 2026 9:32 AM

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

Imran Fazal Aug 24, 2026 9:00 AM

Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey

Yatnesh Pandey Aug 21, 2026 9:17 AM

With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable

Sunidhi Vijay Aug 21, 2026 8:54 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination

Ganapathy Viswanathan Aug 21, 2026 8:40 AM

An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves

Rajeev Beotra Aug 21, 2026 8:23 AM

At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a moment, while staying true to what it stands for

e4m Staff Aug 20, 2026 8:07 AM

Non-print revenue share up 11-13 pps over seven fiscals; balance-sheet strength continues to support credit profiles

e4m Staff Aug 19, 2026 7:28 PM

Kumar said advertisers also need to recognise that CTV, despite being consumed on a large screen, has multiple utilities

Imran Fazal Aug 19, 2026 6:27 PM

The report, The Connected TV Era: India’s New Prime Time, finds that one-third of CTV viewers are already aware of FAST, while one in five is watching it

e4m Staff Aug 19, 2026 5:45 PM

FAST viewers also spend more time on CTV overall, averaging 3.4 hours a day compared with 2.9 hours across the entire CTV audience

e4m Staff Aug 19, 2026 5:33 PM

The deal brings together The Variable’s broader capabilities across strategy, creative, media, social, behavioural insights and data

e4m Staff Aug 19, 2026 4:44 PM

Prior to this, Breno Barcelos was with Google as Global Product Lead

e4m Desk Aug 19, 2026 1:50 PM

The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Sunidhi Vijay Aug 18, 2026 8:54 AM

As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day

Aryendra Khan Aug 18, 2026 8:33 AM

Mudit Swarup will be based out of Bangkok; he was earlier associated with Kitly Business in Sydney as Director & Head of Growth

e4m Desk Aug 17, 2026 2:45 PM

Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts

Shantanu David Aug 14, 2026 8:52 AM

Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume

Simran Sabherwal Aug 14, 2026 8:43 AM

Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect

Imran Fazal Aug 13, 2026 2:20 PM

Guest Column: Writer & Filmmaker Priyanshu Modi writes that a brand becomes interesting when it contributes something to a conversation rather than simply attaching its logo to one

Priyanshu Modi Aug 13, 2026 10:11 AM

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

e4m Staff Aug 12, 2026 1:05 PM

Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companies are looking at leadership

Dr Annurag Batra Aug 12, 2026 10:37 AM

Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore

Imran Fazal Aug 12, 2026 9:17 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance

Shantomoy Ray Aug 12, 2026 8:13 AM

Guest Column: Partho Dasgupta, Managing Partner, Thoth Advisors and ex CEO, BARC India, asks, “How did the giants of the Indian media landscape manage to completely bankrupt their own credibility?”

Partho Dasgupta Aug 11, 2026 12:01 PM

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says celebrities once offered instant recognition and media attention, but that equation has changed over the past decade

Ganapathy Viswanathan Aug 11, 2026 8:26 AM

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

The clearest point of agreement among industry executives is that commerce media is broader than retail media

Shantanu David Aug 10, 2026 9:30 AM

As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.

e4m Staff Aug 8, 2026 9:37 AM

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM