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Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations
Imran Fazal Sep 2, 2026 10:47 PM
Appearing for Chandra, advocate Sasmit Patra said the intense public scrutiny surrounding the insolvency proceedings had effectively turned the legal dispute into a ‘media trial’
e4m Staff Sep 2, 2026 12:56 PM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
e4m Staff Aug 27, 2026 3:46 PM
The Nimble Labs will manage Quora's local ad sales and commercial operations in India, with advertisers reporting uninterrupted campaign continuity two months into the transition
e4m Staff Aug 12, 2026 12:36 PM
Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport
e4m Staff Aug 7, 2026 11:09 AM
He was previously associated with Shubham Housing Development Finance Company
e4m Staff Aug 3, 2026 12:36 PM
On his birthday, we honor Anoop Joshi, SAIL's GM of Corporate Affairs, for three decades of impactful storytelling and strategic communication in the steel industry
e4m Staff Jul 31, 2026 4:05 PM
Celebrating an advertising veteran who documented an industry while quietly shaping it
e4m Staff Jul 31, 2026 3:14 PM
Ganapathy Viswanathan, Communication Consultant & Author, writes about Shashi Sinha’s legacy in shaping India’s media industry and transforming media into a strategic function
Ganapathy Viswanathan Jul 28, 2026 12:10 PM
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BARC
Imran Fazal Jul 24, 2026 11:35 AM
The complaint alleges that the operator was retransmitting JioStar's television channels without authorization
e4m Staff Jul 17, 2026 12:57 PM
The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025
e4m Staff Jul 17, 2026 12:13 PM
Janak Raj Singh was a senior political journalist, serving for over three decades with The Times of India
e4m Staff Jul 17, 2026 9:58 AM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
The sharpest decline was witnessed in the pay DTH segment, where the active subscriber base fell to 49.05 mn as of March 31, 2026, from 50.99 mn in the previous quarter
e4m Staff Jun 26, 2026 11:17 AM
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
Imran Fazal Jun 24, 2026 9:01 AM
Kumar is currently serving as Chief General Manager of BSNL’s Maharashtra circle
e4m Staff Jun 12, 2026 5:56 PM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government
e4m Staff May 19, 2026 10:04 AM
Industry estimates from Swift TV suggest connected TV households may rise from 20M to 40M by 2028, with FAST ad revenues potentially reaching $600M in the same period
Imran Fazal May 13, 2026 4:03 PM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
A key demand emerging from the submissions is that ALTD platforms should be treated on par with Distribution Platform Operators (DPOs), such as DTH, cable, IPTV and HITS operators
Imran Fazal May 13, 2026 3:28 PM
Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore
e4m Staff May 12, 2026 4:06 PM
New regime draws a hard line between entertainment and money gaming, pushing the industry toward compliance-led scale, say industry heads
Anuja Jain Apr 28, 2026 8:50 AM
A film by Grant Thornton Bharat shows how employee value proposition playbook is transforming, its implications, changing storytelling equation, what future holds, and more
Ritika Upmanyu Apr 16, 2026 11:36 AM
A key aspect of the ruling was the tribunal’s criticism of TRAI’s decision to impose the maximum penalty despite near-total compliance
Imran Fazal Mar 30, 2026 9:11 AM
A review by e4m of the govt-backed OGAI portal shows that while the platform outlines a comprehensive regulatory architecture, it is still evolving into a fully operational system for stakeholders
Imran Fazal Mar 26, 2026 12:45 PM
Guest Article: Ananay Jain – Partner & National Media & Entertainment Industry Leader – Grant Thornton Bharat explore the rising issues in the DTH industry, what changed, and what the future holds
Ananay Jain Mar 10, 2026 11:51 AM
Financial author and investor Robert Kiyosaki has said India’s growth is about structure — a consumption-led economy, favourable demographics, and a growing internal market
e4m Staff Feb 18, 2026 8:59 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM
Ananay Jain, Partner & National Media & Entertainment Industry Leader at Grant Thornton Bharat, writes on India’s shift to design-led AI accountability under the new IT rules
Ananay Jain Feb 11, 2026 4:23 PM
Abhijeet Rathor has held leadership roles with media organisations like The Times of India Group, Star India (now JioStar), and Walt Disney India
e4m Staff Feb 10, 2026 3:43 PM
Ranjana Singh Rathore served as Anchor/Senior Producer for nearly 3 years
e4m Desk Jan 20, 2026 11:01 AM
IBDF and NBDA explore legal options as industry questions timing and validity of TRAI’s 10+2 ad-cap enforcement under existing Delhi HC protection
e4m Staff Nov 22, 2025 8:21 AM
According to sources, TRAI could bring the consultation paper on NTO 4.0 next month and take up to 4-5 months to finalise a draft
Aditi Gupta Oct 31, 2025 8:40 AM
Jha, who is currently serving as Chief General Manager with BSNL Assam, will take charge at TRAI on deputation basis for an initial period of two years
The consultation paper seeks stakeholder input on auction rules, pricing, band plans, and block sizes for both existing and newly identified spectrum
Prior to joining PerformAce, Rishi Bhatnagar held senior positions with Grant Thornton
e4m Staff Sep 22, 2025 12:56 PM
The decision follows extensive consultations with industry stakeholders earlier this month
e4m Staff Sep 20, 2025 7:29 PM
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
Advertising across sectors has long associated slimness with aspiration, prompting critical reflection on where aspirational messaging ends and potential harm begins
Soumya Gawri Sep 1, 2025 9:04 AM
Guest Column: Shruti Kohli, Founder of Whiteboard Authors, shares her views on how entrepreneurial storytelling has evolved from boardroom pitches to bite-sized, authentic content across social media
Shruti Kohli Aug 13, 2025 5:37 PM
The brand has been urged to ensure that all future imagery is ‘prepared responsibly’
e4m Staff Aug 8, 2025 12:32 PM