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Jewellery brands are tapping creators for authenticity, individuality and cultural relevance; the test is whether these collabs can drive actual purchase behaviour and not just social media engagement
Shalinee Mishra May 29, 2026 9:06 AM
ONAM gives every participating publisher ownership of their data and fair pricing of their audiences
e4m Staff May 21, 2026 6:38 PM
The broader delegation also includes Sufi Motiwala, Ishita Mangal, Nidhi Kumar Ishani Mitra, among others
Shalinee Mishra May 11, 2026 6:06 PM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
Brij Kothari, Adjunct Professor, IIT-Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms
Brij Kothari Apr 7, 2026 10:12 AM
S. Anantharaman brings over three decades of experience in banking and financial services space
e4m Staff Apr 2, 2026 12:24 PM
Kothari most recently served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar
e4m Desk Mar 23, 2026 12:57 PM
Abhineet Kothari, Marketing Head, India & SE Asia, Apollo Tyres, bagged the CMO Digital Marketing Award at Pitch CMO Summit 2026
e4m Staff Mar 12, 2026 9:33 PM
Before joining JioHotstar, Piush Kothari spent over five years at The Walt Disney Company
e4m Staff Mar 12, 2026 12:59 PM
Over time, Shashi Tharoor’s distinctive style came to be called ‘Tharoorism’, reflecting his intellectual engagement, literary expression, and commitment to civilised political discourse
e4m Staff Mar 11, 2026 12:16 PM
Prior to this promotion, Uthara served as Head of Public Policy for India and South Asia
Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports
Pooja Yadav Feb 6, 2026 8:52 AM
India’s Union Budget 2026 signals a decisive shift toward AI, digital infrastructure, and the creative economy, reshaping marketing, innovation, workforce skilling, and India’s global competitiveness.
Brij Pahwa Feb 5, 2026 2:57 PM
Elon Musk reshared an IMF chart showing India as the 2nd-largest contributor to 2026 global GDP growth, captioning, “The balance of power is changing”
Vaishnavi Deshpande Feb 4, 2026 12:02 PM
During Union Budget, govt announced creation of content creation & AVGC labs in secondary schools and colleges, signalling a structural push to integrate creative skills into mainstream education
Shalinee Mishra Feb 4, 2026 8:39 AM
The Union Budget points to a move from digital scale towards intelligence- and IP-led growth
Anuja Jain Feb 2, 2026 8:51 AM
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
MeitY’s 2026–27 allocation is above last year’s Revised Estimates but falls short of the original 2025–26 Budget outlay
Chehneet Kaur Feb 2, 2026 8:29 AM
Leaders across TV, streaming, ad-tech & content creation say focus on digital infrastructure, AI capability, skilling lays groundwork for how content will be produced and distributed
Aditi Gupta Feb 2, 2026 8:12 AM
Guest Column: Shrenik Gandhi, Co-Founder and CEO, White Rivers Media, writes why India’s next growth chapter will be written by those who learn to work with intelligence, not just talk about it
Shrenik Gandhi Feb 1, 2026 4:27 PM
Finance Minister Nirmala Sitharaman said the orange economy could generate 20 lakh jobs
Prasar Bharati has received an allocation of nearly Rs 2,292 crore; Rs 509 crore for Broadcasting Infrastructure Network Development
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Unified safe harbour norms, automated approvals and long-term incentives for data centres are intended to provide certainty and mobilise global capital
e4m Staff Feb 1, 2026 12:33 PM
Union Budget sharpens focus on workforce readiness and service-sector expansion
e4m Staff Feb 1, 2026 12:19 PM
Government to help Indian Institute of Creative Technologies (IICT) in setting up AVGC content creator labs in 15,000 secondary schools and 500 colleges all over the country
e4m Staff Feb 1, 2026 12:11 PM
From navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history
e4m Staff Feb 1, 2026 12:02 PM
The campaign features actors Shiva Rajkumar (Kannada), Jeet (Bangla), Nayanthara and Arjun Sarja (Tamil), Teja Sajja, Kiran Abbavaram and Rahasya Gorak (Telugu), along with singer Shreya Ghoshal
e4m Staff Dec 13, 2025 9:40 AM
Alok Saxena, Vinodan P and Mahendra Menezes appointed heads of sale for regions
Guest Column: Atul Pande, Entrepreneur, Seed Investor and Chief Executive, writes on the need for a new banking philosophy — that focuses on reach, inclusion, innovation, and resilience
Atul Pande Nov 7, 2025 1:34 PM
Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and personalized engagement
Anushka Roy Choudhary and Ananya Patil Sep 22, 2025 12:09 PM
With GST slabs changing, FMCG companies have large inventories priced under the old rates, causing short-term disruption
Pooja Yadav Sep 10, 2025 9:10 AM
Business Today Multimedia Stream comprises two dedicated market shows aimed at providing real-time, credible insights into Indian and global markets
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media mix
Simran Sabherwal Sep 1, 2025 12:33 PM
Prior to this, Gaurish Pathare served as Corporate Strategy Specialist at HIT 95 FM and Director at Cobalt Arts
e4m Staff Jul 28, 2025 7:53 AM
Their individual journeys and shared ambition have moved Mobavenue from a budding startup to a global enterprise, fueling the power of how brands connect with consumers in the hyper-digital age
e4m Staff Jul 15, 2025 1:36 PM
Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
e4m Staff Jul 9, 2025 10:01 AM
The 10-part series will air simultaneously on Russia Today and its Indian counterpart, RT India
e4m Staff Jun 25, 2025 4:35 PM
The ‘Back to School’ campaign adds to Radio Mango’s growing portfolio of hyper-local initiatives that balance entertainment with cultural insight
e4m Staff Jun 11, 2025 4:28 PM
The film also stars Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi
e4m Staff May 27, 2025 1:56 PM
Geetanjali Chugh Kothari, Chief Marketing Officer, Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling and purpose-led engagement
Ritika Raj May 20, 2025 12:46 PM
Geetanjali Chugh Kothari, CMO of Future Generali India Life Insurance, shares how the brand leverages digital innovation, emotional storytelling to redefine relevance and trust
Ritika Raj May 9, 2025 9:09 AM
In his new role he will now focus on content planning, revenue strategy and overall business growth at AATHARVI
e4m Staff May 6, 2025 12:41 PM
The regional icons will represent its luxury landmark projects in Chennai and in Hyderabad
e4m Staff Apr 11, 2025 1:11 PM
At Impact Digital Influencer Awards, Padhle was honored for its exceptional contributions to digital education
e4m Staff Mar 13, 2025 4:26 PM
The couple will promote a range of Havells products, including Premium Fans, Small domestic appliances, Lighting solutions, Switches, Water heaters, IoT products, Wires and Kitchen appliances range
e4m Staff Mar 13, 2025 12:36 PM
However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained marketing budgets, say some