Saptharushi launches Open Network Audience Marketplace for members of DNPA

ONAM gives every participating publisher ownership of their data and fair pricing of their audiences

by e4m Staff
Published: May 21, 2026 6:38 PM | 1 min read

Saptharushi launches Open Network Audience Marketplace for members of DNPA

Saptharushi Pte. Ltd. has launched the Open Network Audience Marketplace (ONAM) for members of the Digital News Publishers Association (DNPA).
ONAM aims to disrupt platform monopolies by providing publishers with ownership of their data and fair pricing for their audiences.
The marketplace is based on four principles: cooperative scale, publisher sovereignty, privacy as infrastructure, and collective intelligence.
Live campaigns on ONAM are set to begin within the next 100 days as publishers and data partners are onboarded.

Saptharushi Pte. Ltd. today announced the launch of the Open Network Audience Marketplace (ONAM), a federated audience marketplace offered to the members of the Digital News Publishers Association (DNPA). ONAM breaks the reign of platform monopolies and returns the economics of trust-based journalism to those who create it, giving every participating publisher ownership of their data and fair pricing of their audiences, according to a press release.

ONAM is built on four founding principles:

Cooperative scale. Shared, enterprise-grade infrastructure for every participating member.
Publisher sovereign. Data never leaves the publisher's environment; revenue flows directly back to the source.
Privacy as infrastructure. DPDPA compliance built into the architecture from the ground up.
Collective intelligence. Federated audience signals create scale and reach no individual publisher can generate alone.

The first set of live campaigns are scheduled to run on the platform in the next 100 days, as Saptharushi begins onboarding participating publishers and data partners.

Detailed briefings on ONAM's architecture, deployment roadmap, and onboarding are available to trade press on request.