Lochan Kothari Takes Charge as Radio City’s Vice President & Head of Marketing

Alok Saxena, Vinodan P and Mahendra Menezes appointed heads of sale for regions

e4m by e4m Staff
Published: Nov 7, 2025 4:51 PM  | 3 min read
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Lochan Kothari takes charge as VP and Head of Marketing at Radio City
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  • Radio City is restructuring its leadership team to enhance operational efficiency, strengthen regional strategies, and accelerate revenue growth in key markets, focusing on FM radio and digital platforms.
  • CEO Abe Thomas emphasized the importance of strong leadership and teamwork, highlighting the internal talent and fresh ideas brought by the new appointees.
  • Key appointments include Alok Saxena as Head of Sales for North, East, Rajasthan, and Government; Vinodan P as Head of Sales for South, Gujarat, and Maharashtra; Mahendra Menezes as Head of Sales for Mumbai and MP; and Lochan Kothari as Vice President and Head of Marketing.
  • Each leader expressed their commitment to leveraging Radio City's strengths and relationships to drive growth and innovation in their respective regions.
These changes aim to make operations more efficient, strengthen regional strategies, and accelerate revenue growth across important markets. With this strengthened leadership team, Radio City plans to grow its presence not only in FM radio but also across digital platforms, branded content, and integrated marketing solutions, the company said in a press statement.
 
Speaking about the new appointments, Abe Thomas, CEO, Music Broadcast Ltd, said, “At Radio City, we believe strong leadership and teamwork drive our success. These appointments reflect our commitment to developing internal talent while bringing in fresh ideas. Avinash, Alok, Vinodan, Mahendra, and Lochan truly capture Radio City’s spirit — passionate, results-oriented, and future-ready. Together, they will play a major role in taking our brand to new levels of innovation and growth.”
 
Avinash Nair, Chief Revenue Officer at Radio City, said, “Our biggest strength has always been our people and their ability to build strong, meaningful relationships with both clients and listeners. Alok, Vinodan, and Mahendra have consistently shown strong leadership in their regions, and Lochan brings fresh ideas and strategic clarity to our marketing team. Together, this leadership group will play a key role in driving Radio City’s growth, innovation, and continued bond with audiences acro
 
Key Leadership Roles
 
Alok Saxena – Head of Sales (North, East, Rajasthan, UP & Government)
Alok will lead sales across Delhi, Rajasthan, Uttar Pradesh, the Eastern markets, and also the Government business.
Sharing his excitement about the new responsibilities, he added, “Radio City has always stood for creativity, connections, and real impact. I’m looking forward to this expanded role and to discovering new opportunities in these fast-growing markets.”
 
Vinodan P – Head of Sales (South, Gujarat & Maharashtra)
Vinodan, who has been heading the South region, will now also oversee the Gujarat and Rest of Maharashtra (ROM) markets.
“The strength of Radio City comes from its people and its strong local connect. My aim is to use this strength to drive faster growth across the South, Gujarat, and ROM markets,” said Vinodan.
 
Mahendra Menezes – Head of Sales (Mumbai & MP)
Mahendra will now lead the Mumbai and Indore operations, bringing his strategic expertise to one of Radio City’s most important revenue zones.
“I’m looking forward to using our strong client relationships and creative collaborations to further strengthen Mumbai and Indore as key growth engines for Radio City,” he said.
 
Lochan Kothari – Vice President & Head of Marketing
Lochan will head the marketing function, driving brand strategy and enhancing consumer engagement across platforms.
“Radio City has a strong legacy and an exciting future. I’m happy to join the team and look forward to deepening the brand’s connect while continuing to inspire and engage audiences across India,” said Lochan.

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Published On: Nov 7, 2025 4:51 PM 
Tags Marketing Lochan kothari News Radio city Appointment People movement news radio news media news Latest News Radio City Lochan Kothari Radio City leadership appointments Radio City Head of Marketing Radio City new leadership team Radio City sales heads Radio City marketing leadership Lochan Kothari VP Marketing Lochan Kothari Radio City Radio City VP Head of Marketing Radio City new sales heads Radio City marketing strategy Radio City appoints Lochan Kothari VP and Head of Marketing VP and Head o

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