The company has appointed The Unlock Company to carry out the identity change strategy and creative communication

e4m Staff Sep 15, 2023 12:19 PM


The bank has appointed Amitava Goswami, who currently oversees branch banking and customer service operations at the bank, as the new Chief Compliance Officer

e4m Desk Sep 11, 2023 6:12 PM


Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts

e4m Desk Sep 7, 2023 9:27 AM

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The new site has a clean layout showcasing crisp content and contemporary functionality

e4m Desk Sep 6, 2023 3:08 PM


Reddy will be responsible for Hogar Controls and Super Surfaces, part of TechWish Group

e4m Desk Aug 24, 2023 12:06 PM

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The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms

e4m Desk Aug 19, 2023 7:42 AM

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The cricketer has been roped in as the brand ambassador of the company's #TensionMatLo campaign

e4m Desk Aug 17, 2023 2:32 PM

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She has earlier worked in India with agencies like The Womb, Leo Burnett and Havas Media

e4m Desk Aug 4, 2023 11:24 AM


Prior to this, she was Head - Client Services at Dentsu Creative, Mumbai

e4m Desk Aug 3, 2023 12:02 PM


Actress features in film for launch of RuPay Credit Card on UPI

e4m Desk Aug 1, 2023 5:43 PM

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CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director

e4m Desk Jul 25, 2023 2:53 PM

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Dr. Sandeep Goyal to be Rediffusion’s new Chairman & Managing Director

e4m Desk Jul 8, 2023 12:03 AM


The agency was launched on 2 July, 1973

e4m Desk Jul 5, 2023 9:50 AM


Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification

Shantanu David Jun 22, 2023 9:15 AM


The campaign focuses on promoting preventive healthcare for fathers who often are too busy catering to their family needs

e4m Desk Jun 18, 2023 6:00 PM


The agency has come on a project basis and will be working with Xiaomi

Tanzila Shaikh Jun 15, 2023 4:20 PM