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This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus
e4m Staff Aug 31, 2026 5:06 PM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
A deep dive with Kapil Sharma, Director, Amazon Ads, on how AI-enabled advertising supports business growth, democratisation of creativity and more
Shantanu David Aug 28, 2026 9:10 AM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
In his new role, he will take on the corporate communications mandate at InCred Financial Services.
e4m Staff Aug 25, 2026 12:48 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
For the creator economy, the impact may depend largely on the type of financial content being produced
Shalinee Mishra Aug 25, 2026 9:12 AM
Ramesh Krishnan is currently the Founder and CEO of Medagg Healthcare
e4m Staff Aug 21, 2026 1:33 PM
With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be discoverable
Sunidhi Vijay Aug 21, 2026 8:54 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
e4m Staff Aug 18, 2026 5:04 PM
The mandate encompasses end-to-end media strategy, planning, buying and activation
e4m Staff Aug 18, 2026 12:16 PM
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Sunidhi Vijay Aug 18, 2026 8:54 AM
SAT also placed considerable emphasis on the fact that the proposed fundraise had received approval from a substantial majority of public shareholders
e4m Staff Aug 14, 2026 4:31 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from the broadcaster's DTH operations
Imran Fazal Aug 12, 2026 8:36 AM
Before taking up her current role at JioStar, Royan served as Executive Director at Disney Star
e4m Staff Aug 10, 2026 5:25 PM
Sudarshan steps into this role after nearly four years at Capgemini, where he served as CTO for Telecom & Media in the UK
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
Most recently, Khanna served as MD & Chief Business Officer - Global at ValueQuest Investment Advisors
e4m Staff Aug 6, 2026 12:27 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes on why the Indian Newspaper Society’s campaign carrying the line ‘Ink Doesn't Lie’ is difficult to miss
Ganapathy Viswanathan Aug 6, 2026 9:01 AM
While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework
Imran Fazal Aug 6, 2026 8:54 AM
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
Minister of State for Information and Broadcasting Dr. L. Murugan shared the information during a Lok Sabha session
As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors
Speaking at Samachar4Media's Journalism 40 Under 40 event, Chaudhary said the blurring of content creator and journalist roles has made it increasingly difficult to preserve journalism's credibility
e4m Staff Aug 3, 2026 12:56 PM
The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee
Dr Annurag Batra Aug 1, 2026 1:33 PM
Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company
e4m Staff Jul 29, 2026 2:43 PM
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
e4m Staff Jul 29, 2026 8:52 AM
'Born to be Wild & Viral' argues that viral animals succeed not because they are cute, but because they help people express emotions, identity and belonging
e4m Staff Jul 28, 2026 9:29 AM
Bedi has worked across leading organisations including Coca-Cola, Reckitt, Ericsson, and others
e4m Staff Jul 27, 2026 2:55 PM
The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny
Ruhail Amin Jul 27, 2026 1:18 PM
As part of the initiative, INS member publications across India will carry a common advertisement on July 27, 2026
e4m Staff Jul 27, 2026 1:07 PM
Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership
e4m Staff Jul 27, 2026 12:28 PM
Sidhu was known for his accurate, insightful and balanced reporting over the years
e4m Desk Jul 27, 2026 12:11 PM
Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
Shubhranshu Singh Jul 27, 2026 8:54 AM
Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently
Bhuvan Lall Jul 27, 2026 8:47 AM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares every form of advertising has carried an element of waste
Ganapathy Viswanathan Jul 22, 2026 7:58 AM
In his new role, he will lead the company's global marketing, brand and communications function, with a focus on strengthening market positioning
e4m Staff Jul 21, 2026 2:47 PM
Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM