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Bhaskar Tare, Director, Gloocal Communications Pvt. Ltd., shares his learnings from the profession and reflects on the enduring pillars of PR on World PR Day 2026
Bhaskar Tare Jul 16, 2026 6:36 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how reputation has evolved from a by-product of good business into a strategic driver of business success
Ganapathy Viswanathan Jul 16, 2026 7:55 AM
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
e4m Desk Jul 13, 2026 10:57 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals
e4m Staff Jul 10, 2026 11:14 AM
Raphaël de Andréis has taken up the new role in addition to his responsibilities as CEO Western Europe
e4m Staff Jul 7, 2026 11:24 AM
Pavan Kaushik's new book, The Fifth Estate, highlights the critical evolution of corporate communication in shaping trust and reputation in today's business landscape
e4m Staff Jul 3, 2026 10:49 AM
Shahid Sadiq joins Komerz after serving as Global CFO of WPP’s Specialist Communications and PR division
e4m Staff Jul 2, 2026 12:20 PM
The renewal follows another year of strong digital engagement for the campaign, which has surpassed one million YouTube video views, generated over 8,200 hours of watch time
e4m Staff Jul 2, 2026 11:28 AM
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Their leadership has been instrumental in shaping the company's technology, operations, business strategy, culture, and long-term growth trajectory, the company said
e4m Staff Jun 30, 2026 2:37 PM
Kshitiz joins Redcliffe Labs with over 26 years of experience across sectors like diagnostics, healthcare, pharmaceuticals and FMCG
e4m Staff Jun 30, 2026 12:54 PM
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
For years, WhatsApp has enjoyed what every digital platform dreams of: unparalleled scale with more than 500 million users in India. Commerce, however, has remained elusive
Shantanu David Jun 25, 2026 8:39 AM
In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight
e4m Staff Jun 23, 2026 1:26 PM
The capital will primarily fund the launch of 100 new SKUs across the 18-36 months age category by Q4 FY26
e4m Staff Jun 23, 2026 1:24 PM
Shah will take over from Will Cathcart who is exiting the platform after heading WhatsApp for 7 years
e4m Staff Jun 22, 2026 7:21 PM
Under the deal, Meta will acquire about a 20 per cent minority stake in CRED
e4m Staff Jun 22, 2026 7:14 PM
As AI reshapes brand discovery, Red Surtida explores why GEO is now a reputation discipline and what it means for brand reputation
Ritika Upmanyu Jun 22, 2026 2:19 PM
Guest Column: Dr. Sandeep Goyal decodes the Japanese philosophy of ‘Osoji’ and the cultural pillars it is built on
Sandeep Goyal Jun 22, 2026 8:26 AM
Cred founder Kunal Shah is expected to take on an operating role within the company
e4m Staff Jun 19, 2026 1:23 PM
Niyati Sah's journey from corporate leader to executive coach is a reminder that success isn't a destination, it is something we can redefine at every stage of life
e4m Staff Jun 19, 2026 12:41 PM
Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys
e4m Staff Jun 17, 2026 2:28 PM
From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead
Ritika Upmanyu Jun 17, 2026 12:34 PM
WPP Media’s 'This Year Next Year 2026 Global Midyear forecast' is an upward revision from the 7.1% forecast in December
e4m Staff Jun 16, 2026 8:33 AM
Guest Column: Adman Prabhakar Mundkur explores the question - Who should have the right to choose the developer—the landowner or the residents who live on the land?
Prabhakar Mundkur Jun 11, 2026 5:44 PM
Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers
Shalinee Mishra Jun 8, 2026 9:14 AM
A report from Rediffusion’s ICYMI explains how India’s most profitable banks turned customer trust into record earnings, with HDFC Bank and SBI leading the pack
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
As Gurbaksh Singh joins the Digital Craft jury at Cannes Lions 2026, the Dentsu Creative CCO & CIO calls out a category in danger of confusing polish with purpose
Aryendra Khan Jun 2, 2026 8:53 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast
Aryendra Khan May 25, 2026 8:44 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact
e4m Staff May 22, 2026 1:57 PM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
Prior to this, Gregory Owens was with X as VP - Sales and Partnerships in Europe & Africa and Channel Sales globally
InCred Holdings generates almost its entire revenue and conducts its business activities primarily through the material subsidiary