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Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
Urban middle-class sentiment is weakening faster than rural, which is hurting brands badly. This has begun to impact their media plans, say industry experts
Kanchan Srivastava May 28, 2026 9:02 AM
Guest Column: Dr. Sandeep Goyal shares why Goafest must adopt the Cannes Lions playbook to become a world-class creative festival
Sandeep Goyal May 26, 2026 8:52 AM
From toothbrushes to enterprise software, brands are leaning on 'AI' as a visibility lever, but industry voices say the window is closing fast
Aryendra Khan May 25, 2026 8:44 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
The awards ceremony celebrated the achievements of women leaders and veterans who continue to redefine the communications and PR landscape through purpose-driven leadership and industry impact
e4m Staff May 22, 2026 1:57 PM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
Lalita Nayak has over two decades of experience across fintech, media, gaming, and digital platforms
e4m Staff May 11, 2026 1:23 PM
Prior to this, Gregory Owens was with X as VP - Sales and Partnerships in Europe & Africa and Channel Sales globally
InCred Holdings generates almost its entire revenue and conducts its business activities primarily through the material subsidiary
Himani Rautela, Global- Communication lead, Redington highlights how the role of communications has evolved from media relations to a core business function, with trust and strategy at the centre
Himani Rautela May 6, 2026 1:23 PM
Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth
e4m Staff May 5, 2026 12:32 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
With 49% of households co-viewing daily and brand recall rising 74% in shared contexts, marketers can no longer afford to plan for the solo viewer
Anuja Jain May 4, 2026 8:12 AM
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
The company expects second quarter revenue to range between 715 million and 725 million dollars
e4m Staff May 1, 2026 11:19 AM
Guest Column: Veteran adman Prabhakar Mundkur writes on whether minimalist branding is making logos lose their distinct identity
Prabhakar Mundkur Apr 28, 2026 12:27 PM
Prior to this, Varun Khullar was with LeadSquared as Senior Vice-President and Business Head - BFSI
e4m Desk Apr 28, 2026 10:14 AM
The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures
In a candid conversation with Dr Annurag Batra, Rediffusion's MD looks back on his 40 years in the industry, and what lies ahead
e4m Staff Apr 11, 2026 8:18 AM
The round was led by Motilal Oswal Alternates, Hornbill Capital, and MUFG-backed Dragon Funds, with participation from WhiteOak Capital, A.P. Moller Holding, and existing investors
This intelligence report by Rediffusion Consumer Lab provides a deep dive into the ‘Attention Economy’
The lawsuit was part of a broader strategy often employed by companies to curb online defamation, particularly when content originates from anonymous or pseudonymous accounts
Imran Fazal Apr 6, 2026 12:44 PM
Prior to this, Satish Paliwal served as Chief Operating Officer at Krsnaa Diagnostics
e4m Staff Apr 1, 2026 12:26 PM
Achin Gupta has taken over as Managing Director and Global CEO with effect from 1 April 2026
ZEEL has also approved an investment of up to ₹20.09 crore in Culture of Real Experiences, a newly incorporated entity operating in the creative, arts and entertainment segment
e4m Staff Mar 30, 2026 2:19 PM
From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy
Aryendra Khan Mar 28, 2026 9:56 AM
Existing agencies have been given a tighter timeline of six months to reach the 80,000 mark
Imran Fazal Mar 27, 2026 7:12 PM
Founder of Gurugram-headquartered CommsCredible recognised for contributions to nation-building through work across culture, creativity and sports-led grassroots development
e4m Staff Mar 26, 2026 3:54 PM
Drew Vollero currently serves as Reddit’s first Chief Financial Officer
e4m Staff Mar 26, 2026 3:03 PM
IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance
e4m Staff Mar 25, 2026 11:44 AM
Prior to joining Sterlite Electric, Frederic Andre M Trefois was associated with Sécheron Hasler Group and SNC-Lavalin Inc
e4m Staff Mar 24, 2026 4:06 PM
Prior to joining Safex Chemicals, Richa served as Executive Director, Financial Markets at Standard Chartered Bank
e4m Staff Mar 16, 2026 2:15 PM
The 98th Academy Awards is held at the Dolby Theatre in Hollywood, Los Angeles
e4m Staff Mar 16, 2026 8:13 AM
MiQ Sigma has been designed to bring greater clarity and consistency to multi-platform activations, particularly for campaigns with high operational complexity, the company said
e4m Staff Mar 13, 2026 9:34 AM
Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit of Cars24 CEO Himanshu Ratnoo
Sandeep Goyal Mar 12, 2026 9:07 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
Susan Credle will be honoured at the festival in June for her remarkable career in advertising
e4m Staff Mar 10, 2026 7:38 PM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
Gaurav Rajput joined BCCL in July 2025 after his stint as Managing Director and Global Head of Corporate & Investment Bank Marketing at Standard Chartered Bank
Prior to this, Pranchal Srivastava held the role of Senior Vice President - Chairman's Office at Aditya Birla Group
How a baker, a ship captain, and a spin bowler on a volcanic rock are winning the internet — one savage-sweet tweet at a time, writes Sandeep Goyal Chairman, Rediffusion
Sandeep Goyal Mar 2, 2026 8:01 AM
Before joining Muthoot FinCorp, Arun Kumar B was with CreditAccess Grameen. Harjit Singh Takkar has previously worked with IndusInd Bank, Bandhan Bank, Yes Bank and ICICI Bank
e4m Staff Feb 25, 2026 12:58 PM
Pack designs feature Captain America, Thor, Iron Man, Deadpool and Wolverine
e4m Staff Feb 20, 2026 5:59 PM
