rage
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia
Whitbread is a creative marketer with experience in brand marketing for leading franchised and corporate businesses in FMCG, QSR and retail industries across Australia and the UK
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
‘Mothers of Courage – Shifting Societal Norms, One Conversation at a Time’ secures India’s only shortlist in the SDG category
Team Impact Jun 24, 2026 1:49 PM
John Mescall, Global Chief Creative Partner, Dentsu Creative, shares why he believes that now is the time to double down on human creativity
Simran Sabherwal Jun 24, 2026 9:10 AM
Catch the world exclusive interview on CNN-News18 on The Hard Facts at 9:30 PM today
e4m Staff Jun 22, 2026 8:49 PM
The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets
e4m Staff Jun 17, 2026 12:50 PM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Aryendra Khan Jun 17, 2026 8:55 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more
Ruhail Amin Jun 15, 2026 9:07 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
Zee will bring 39 FIFA events to Indian audiences between 2026 and 2034
Times Now Navbharat Digital has announced special programming for a comprehensive and data-driven election coverage
e4m Staff Apr 23, 2026 7:47 AM
Vasishtha has been appointed as Vice President – Government Affairs & Strategic Partnerships
e4m Staff Apr 15, 2026 3:59 PM
Here are five health insurance companies in India that offer wide coverage options, large hospital networks, and useful benefits
NATIVE CONTENT Apr 7, 2026 4:37 PM
Most recently, Annah Aschbrenner served as Deputy White House Editor, where she helped guide coverage of President Donald Trump’s second term
Michael Stott brings over three decades of experience as a foreign correspondent and senior editor
Although the category faces regulatory pressures, including a 40% GST on carbonated beverages, brands are focusing on increasing consumption frequency rather than relying solely on penetration
Shalinee Mishra Mar 24, 2026 9:59 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
The recent exclusive interview with the Chief Minister drew record-breaking 35Mn views across their website, YouTube and Facebook
e4m Staff Mar 12, 2026 6:50 PM
Actor and entrepreneur Karan Tacker is the Co-founder of GOONDA, a lifestyle brand offering an Indian agave spirit and energy drink
Aditi Uniyal Mar 4, 2026 9:04 AM
Medusa’s latest campaign, ‘Mehsoos Kar, Har Rang’, urges people to go beyond the visual spectacle of the festival
e4m Staff Mar 3, 2026 11:14 AM
The unveiling has been accompanied with a campaign titled ‘Nothing Unnecessary’
Rimzim Jeera is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format
e4m Staff Feb 22, 2026 1:00 PM
Prior to PepsiCo, Amit Kumar Nanchahal worked with Ola (ANI Technologies Pvt Ltd)
e4m Staff Feb 20, 2026 1:00 PM
The platform has partnered with Aakash Chopra, Ravichandran Ashwin, S. Badrinath, and senior cricket journalist Samip Rajguru for expert-driven, multi-format cricket programming
e4m Staff Feb 18, 2026 12:43 PM
Prior to joining Indian Beverage Association, Dr. Chadha served as Deputy Secretary General at FICCI
e4m Staff Feb 17, 2026 1:11 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
Most recently, Clavell Santiago served as Head of Sales – HoReCa, leading Evocus’s entry into the HoReCa segment
e4m Staff Jan 14, 2026 12:36 PM
Most recently, he held the position of Assistant Director of Food & Beverage at Hyatt Regency Dehradun
e4m Staff Jan 6, 2026 12:46 PM
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
Prior to this, Paul Andreotta held the role of Senior Vice President - Strategic Partnerships
e4m Desk Dec 24, 2025 12:56 PM
Karan Wahi is backing Knack’s portfolio, including CoolPop for children and Knack Pro Sports, a professional hydration and recovery beverage
e4m Staff Dec 22, 2025 1:30 PM
Ashish Chakravarty was earlier Chief Creative Officer at Contract Advertising
This partnership further expands Kaizzen’s growing portfolio in the corporate, FMCG, and public affairs domains
e4m Staff Nov 12, 2025 1:46 PM
Tata Consumer Products Limited has appointed Sharat Verma as the new President – Packaged Beverages, India & South Asia (including Organic India)
Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional marketing are now facing a moment of reckoning
e4m Staff Oct 29, 2025 12:09 PM
Mandar Natekar, CoFounder & CEO NeuralGarage, remembers Piyush Pandey
e4m Staff Oct 24, 2025 7:08 PM
Raj Nair joined Garage Worldwide as Chief Creative Officer in May 2024 after being associated with Madison BMG for over 7 years
