production
Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
Prabhakar Mundkur Jun 16, 2026 11:47 AM
If the proposed listing goes through, Kuku may become the first Indian microdrama-led startup to test if public markets are ready for mobile-first entertainment as a serious consumer internet business
Kanchan Srivastava Jun 8, 2026 8:53 AM
New India and APAC leadership structure signals DEPT®'s long-term commitment to the region
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
Akshay Chowdhary had been associated with Dharmatic for over six years
e4m Staff May 13, 2026 12:13 PM
The Global Creative roster has been consolidated with 3 Holding companies: Publicis, WPP, and Stagwell
e4m Staff May 11, 2026 11:17 AM
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
In the absence of a central mega studio plan, the onus of building physical production infrastructure is increasingly shifting to states
Imran Fazal Apr 1, 2026 3:42 PM
Sujatha Narayanan has over two decades of experience in creative content curation and production across formats
e4m Staff Mar 30, 2026 5:53 PM
Shah currently serves as Managing Partner and Head for India at Prodigious and Content Factory, the specialised production verticals of Publicis Groupe
e4m Staff Mar 23, 2026 11:48 AM
From Publicis and Omnicom to WPP, global ad majors move to capture greater control of the content value chain amid a rapidly evolving marketing landscape
Kanchan Srivastava Mar 5, 2026 8:46 AM
Amazon plans to launch a closed beta programme in March, inviting industry partners to test its AI tools
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
Speaking on a recent podcast, KSI said that production cost in India for a creator is nearly less ten times than in the UK
e4m Staff Jan 24, 2026 9:47 AM
The transition to WPP Production will take effect on 23 February; This fuses WPP’s collective production expertise with advanced Gen AI, creativity and multi-year investments in a new studio network
e4m Staff Jan 23, 2026 8:21 AM
From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised
Kanchan Srivastava Jan 19, 2026 8:49 AM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
Kanchan Srivastava Jan 7, 2026 9:12 AM
Kuldeep Mishra will assume full charge of Team Lallantop’s editorial operations, while Rajat Sain will lead the Production Team
Naveen’s portfolio includes work on blockbuster films like "The Amazing Spider-Man," "Gangs of Wasseypur," and "King Kong
e4m Staff Dec 30, 2025 1:12 PM
Bhansali Productions will exclusively sell music rights of all its future films to Saregama under a pre-agreed pricing formula
e4m Staff Dec 17, 2025 8:59 AM
Dharma Productions has relaunched Talent Management Venture as Dharma Collab Artists Agency
e4m Staff Dec 16, 2025 9:30 AM
Even as AI unlocks unprecedented speed and scale, a panel at the e4m MarTechAI Summit & Awards warned that authenticity, brand guardrails and rights management remain non-negotiable
e4m Staff Dec 11, 2025 7:26 PM
A company filing noted that Jiostar informed RIL on November 30 that the merger arrangement had come into effect that very day
Lopez, who took charge of Omnicom Production last year, says the groundwork for this moment had already been laid
Best known for founding Magnon Solutions and scaling it into one of India’s early digital agencies before its Omnicom acquisition, Bajpai blends startup sharpness with global network discipline
A growing number of film projects — particularly mythological and historical ones that are expensive and time-taking to mount — are now being produced with GenAI
Kanchan Srivastava Nov 24, 2025 8:47 AM
While generative AI promises affordable production, Indian agencies are finding that brand-ready quality demands new investments in tech, talent and time
Aryendra Khan and Soumya Gawri Oct 31, 2025 9:09 AM
Publicis has indicated it won't be directly replacing the role, suggesting a possible reorganization of its production leadership structure
e4m Staff Oct 23, 2025 9:22 AM
For agencies, the cuts have hit where it hurts most — the craft and scale that once defined their creative edge, say experts
Kanchan Srivastava Oct 22, 2025 8:59 AM
Deepti Velury will lead this newly created role and oversee the Groupe’s production capabilities, global content studios and proprietary AI platforms
Scheme deemed fair and reasonable with no statutory objections; effective date kicks in on RoC filing, Section 240 liabilities preserved
e4m Staff Sep 29, 2025 9:20 AM
The studio integrates the power of technology, data, and human creativity, enabling brands to move beyond ‘content at scale’ to ‘content with relevance’
e4m Staff Sep 29, 2025 8:37 AM
‘Sitaare Zameen Par’ is available on Aamir Khan’s newly launched YouTube channel, Aamir Khan Talkies
A new commissioning model is forcing producers to secure brand partnerships before shows get greenlit, say industry players
Kanchan Srivastava Aug 1, 2025 9:15 AM
Bose is a seasoned media professional with over two decades of experience
Ruhail Amin Jul 29, 2025 5:44 PM
Kicking off the collaboration is 'Tu Yaa Main', the upcoming film starring Shanaya Kapoor and Adarsh Gourav
e4m Staff Jul 24, 2025 4:40 PM
Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
Kanchan Srivastava Jun 27, 2025 1:19 PM
UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack
Shantanu David May 8, 2025 8:38 AM
In his new role he will now focus on content planning, revenue strategy and overall business growth at AATHARVI
e4m Staff May 6, 2025 12:41 PM
From driving strategic transformations in broadcasting to shaping the future of digital entertainment, these CEOs are redefining the rules of the game
Aditi Gupta Jan 3, 2025 9:25 AM
Lalit Gattani, CEO of Showcraft Productions Pvt. Ltd., took center stage at the e4m Red Carpet Experiential Marketing Summit 2024 to share his insight
e4m Staff Dec 27, 2024 3:05 PM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Aditi Gupta Nov 4, 2024 9:00 AM
The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts
Kanchan Srivastava Oct 22, 2024 8:49 AM
Dharma Productions' net profit has fallen to Rs 59 lakh, down from Rs 10.6 crore in FY23, as per the company’s financial report
e4m Staff Oct 21, 2024 1:53 PM
The firm is yet to create a website, and no one has been appointed till now to lead Serene
e4m Staff Oct 21, 2024 12:28 PM
Karan Johar as the Executive Chairman will spearhead the company's creative vision, while Apoorva Mehta, in his role as the Chief Executive Officer, will work with Karan
e4m Staff Oct 21, 2024 10:46 AM
e4m was the first to report that Dharma was planning to sell a stake
e4m Staff Oct 21, 2024 10:17 AM
While details of the meeting were not immediately clear, people in the know said the discussion is moving in the right direction
Kanchan Srivastava Oct 18, 2024 4:02 PM