WPP launches WPP Production to unite global creative and production teams

WPP has announced the launch of WPP Production, a move that unites Hogarth, WPP’s global production company, with WPP’s extensive production capabilities and teams across the network. This strategic decision brings together all creative producers into a single global platform – bringing unprecedented innovation, scale, creativity and world-class production excellence to WPP’s client roster, helping them reimagine growth in the AI era.

This pivotal step underscores WPP’s commitment to leading the industry in production innovation and quality, forging the world’s largest and most advanced content production powerhouse. Richard Glasson, the Global CEO of Hogarth, will oversee WPP Production.

Richard Glasson, Global CEO of Hogarth and incoming CEO of WPP Production, said: “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production reinforces our position at the heart of WPP's integrated offering. It allows us to activate the full collective power of WPP – its talent, creativity, technology and data – to redefine content creation. We are focused on delivering smarter, more innovative and world-class storytelling that drives business for our clients.”

Cindy Rose, CEO of WPP, added: "The launch of WPP Production is a cornerstone of our strategic vision to integrate our services, making it easier for clients to access WPP’s full Confidential Confidential spectrum of capabilities. In a rapidly evolving landscape where content is king, WPP Production will be the powerhouse that enables us to be the trusted growth partner for our clients. This is about delivering exceptional value and setting new benchmarks for the quality and scale of content production worldwide."

WPP Production will consolidate WPP's extensive and specialist production resources, fostering greater connectivity and enhanced operational efficiency across all markets. All teams will operate on a single platform, harnessing the transformative power of WPP Open’s production technology and AI powered workflows to deliver higher quality, more impactful content. The new offering reflects WPP's broader strategy to provide more integrated and seamless services, delivered through WPP Open and empowering clients to tap into a holistic ecosystem of creative, media and production expertise. This integration helps clients navigate the complexities of the AI era, positioning WPP as their essential growth partner and connecting unparalleled creative vision with innovation execution.

Clients will experience faster turnaround times, greater cost-effectiveness and access to more innovative and diverse production solutions. WPP Production will serve as a trusted partner, driving competitive advantage through smarter, more impactful content.

The transition to WPP Production will take effect on 23 February 2026, ensuring seamless business continuity and service for the company’s clients and partners.