Saregama to invest in Bhansali Productions with content partnership

Bhansali Productions will exclusively sell music rights of all its future films to Saregama under a pre-agreed pricing formula

by e4m Staff
Published: Dec 17, 2025 8:59 AM | 2 min read

Saregama India Ltd said on Tuesday it has entered into a strategic partnership with filmmaker Sanjay Leela Bhansali’s Bhansali Productions Pvt Ltd, anchored by an equity investment by the music and entertainment company.

The deal brings together Bhansali Productions’ film and OTT content capabilities with Saregama’s music and live events business, as the company sharpens its focus on partnerships rather than in-house film production.

As part of the arrangement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama under a pre-agreed pricing formula. Saregama said the structure would ensure a steady pipeline of premium film music while eliminating competitive bidding and helping control acquisition costs.

Bhansali Productions will retain ownership of intellectual property for its films and continue to exercise full creative control, while Saregama will provide governance oversight and financial discipline under the partnership framework.

Saregama said it plans to gradually streamline its in-house film production activities over the next one to two years, aligning its content strategy towards strategic collaborations. The investment is expected to be earnings-per-share accretive by FY27 and improve margins across its music and video segments.

Avarna Jain, vice chairperson at Saregama India, said the partnership aligns with the company’s strategy of working with established creative studios to generate long-term shareholder value.

Bhansali said the partnership was built on shared values around artistic integrity, music and storytelling.