premium
Kanwal most recently served as Business Head at RPSG Media, while Sengupta was Chief Marketing Officer at JioBlackRock Investment Advisers
e4m Staff Jul 15, 2026 2:50 PM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
India has the manufacturing, talent and consumers to build premium activewear brands. So why does the category's highest pricing power still belong almost exclusively to foreign labels
Sandhi Sarun Jul 14, 2026 8:33 AM
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identities
Sunidhi Vijay Jul 14, 2026 8:25 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, certainty, and confidence
e4m Staff Jul 13, 2026 4:58 PM
According to the network, 10-second advertising rates have reached ₹20-25 lakh during the knockout stage; over 22 brands have partnered across television and digital platforms
e4m Staff Jul 10, 2026 8:03 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category
Ganapathy Viswanathan Jul 10, 2026 8:01 AM
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
Mehta brings over 20 years of experience across business strategy, marketing and content thought leadership
e4m Staff Jul 8, 2026 12:23 PM
The refreshed identity reflects on agency's evolution and the changing landscape of communications, where influence is built through credibility, community, and culture as much as visibility
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes
Kanchan Srivastava Jun 29, 2026 8:48 AM
Self-serve advertising is being viewed in the industry as a natural extension towards in-house control, reshaping of media planning, and an attempt to reduce friction for smaller players
Anuja Jain Jun 15, 2026 8:52 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
Before this promotion, Dhingra served as Head of Brand Marketing at the company
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, writes how the almond campaign confuses interactivity with effectiveness
Speaking during the company's fourth quarter earnings call, Nair said the beauty and well-being business grew USG at 8%
Kassim said the company’s focus will be on further elevating the portfolio of global brands, enhancing consumer experiences, and driving meaningful growth across markets
e4m Staff Apr 21, 2026 4:46 PM
Priye Choudhary has previously worked with BirlaNu, Samsung, Welspun, Grohe, Panasonic and Sony Electronics
e4m Staff Apr 14, 2026 2:40 PM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust
Sunidhi Vijay Mar 26, 2026 8:47 AM
Amar Sinha was Chief Operating Officer of Radico Khaitan for close to a decade
e4m Staff Feb 23, 2026 9:49 AM
Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA
Sudhir Upadhyay has spent over a decade at Radico Khaitan, while Kunal Madan has been with the company for more than 12 years
e4m Staff Feb 13, 2026 4:10 PM
As younger buyers gravitate towards premium homes, the industry’s playbook is shifting from aspiration-led advertising to intent-driven, content-first marketing
Anuja Jain Jan 29, 2026 8:33 AM
The campaign will be featured across television, digital platforms, and outdoor media
e4m Staff Jan 25, 2026 4:00 PM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Sunidhi Vijay Jan 9, 2026 9:05 AM
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
Along with offline expansion, marketing spends for the category rose this year driven by creator partnerships, retail expansion, and premiumisation, share industry heads
Sunidhi Vijay Dec 29, 2025 9:05 AM
From mass brands introducing elevated product lines to premium-first players widening their reach, the year stood out for how premiumisation cut across income cohorts and geographies
Sunidhi Vijay Dec 24, 2025 8:58 AM
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
e4m Staff Dec 17, 2025 2:59 PM
Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook
Pooja Yadav Nov 26, 2025 9:21 AM
The announcement marks a collaboration between Shah Rukh Khan and Rizwan Sajan, Founder and Chairman of Danube Group
e4m Staff Nov 17, 2025 2:51 PM
Koorichh was earlier the Vice President Marketing - category head IMFL Brands
e4m Staff Oct 31, 2025 2:54 PM
The inaugural hotels under the new brand will be in Odisha and Andhra Pradesh.
e4m Staff Oct 27, 2025 5:16 PM
With this collaboration, OTTplay will provide its customers unlimited access to Prime Video’s premium entertainment
e4m Staff Aug 18, 2025 1:07 PM
Tata Tea Premium's 2025 ‘Desh Ka Garv’ campaign combines the spirit of chai, hand-painted kettles, and AI-powered storytelling to honour and preserve India's cultural heritage
Anuja Jain Aug 15, 2025 1:30 PM
Tata Tea Premium has been celebrating Independence Day over the years by blending everyday tea rituals with regional art-forms
e4m Staff Aug 15, 2025 11:30 AM
The Indus Valley Annual Report 2025 highlighted how this polarisation is reshaping media strategies, creating both opportunities and challenges for brands
e4m Staff Feb 26, 2025 7:06 PM
Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs more control over their entertainment experience
Jagruti Verma Feb 21, 2025 8:33 AM