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Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Broccoli AI is an AI-native platform co-founded by BITS Pilani Goa alumni AJ Jain and Aditya Ketkar
Prior to joining the venture, Sharma was Vice President – Marketing at HDFC Bank
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 12, 2026 5:45 PM
The account is reportedly valued at $20 million to $30 million in annual agency fees
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Prior to this role, Kapil spent over 12 years at Ford Motor Company, where he served as Head of Communications, India
e4m Staff May 22, 2026 2:04 PM
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
Pillai passed away on Monday night after reportedly suffering a cardiac arrest in Mangalore
e4m Staff May 12, 2026 4:06 PM
While marketed as a productivity tool, Microsoft’s terms caution users against relying on Copilot outputs
Ankur Kapila, who took on the role in February 2026, will lead digital sales for the company’s streaming platform ZEE5 and broader digital ecosystem
e4m Staff Mar 25, 2026 11:02 AM
As part of the overhaul, ZEEL has elevated multiple executives into Chief Sales Officer (CSO) roles across key markets and content clusters
Imran Fazal Mar 24, 2026 5:08 PM
While Jacob Andreou will report directly to CEO Satya Nadella, Ryan Roslansky, Perry Clarke and Charles Lamanna will continue leading Microsoft 365 apps
e4m Staff Mar 23, 2026 4:25 PM
Guest Column: Yesudas S Pillai, Advertising and Marketing Strategist, Investor & Founder at Y&A Transformation, sheds light on the state of stock markets, equity performance and more
Yesudas S Pillai Mar 20, 2026 10:19 AM
Sreedevi Pillai brings 36 years of banking leadership experience, most of it at SBI
e4m Staff Mar 12, 2026 1:09 PM
Guest Column: Advertising veteran Yesudas S Pillai on how major sporting events today are as much about attention economics as they are about sport
Yesudas S Pillai Mar 10, 2026 9:17 AM
Industry veteran Yesudas S Pillai decodes why a crypto brand’s bold print play may signal a deeper shift from performance obsession to credibility-first marketing
Yesudas S Pliiai Mar 4, 2026 8:20 PM
This pilot represents an opportunity to thoughtfully evaluate how brands can participate in advertising within ChatGPT while also driving incremental demand back to retailer and brand destinations
Prior to joining Hiver, Gaurav held senior product leadership roles at Salesforce and Capillary Technologies
e4m Staff Feb 23, 2026 4:05 PM
Prior to joining Pine Labs, Shalini Pillai was the Marketing Director – India and South Asia at Microsoft
e4m Staff Feb 23, 2026 12:07 PM
Kapila was earlier with JioHotstar as Vice President – Sports Gamification (Jeeto Dhan Dhana Dhan)
e4m Staff Feb 13, 2026 3:23 PM
Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation
Aryendra Khan Jan 28, 2026 8:26 AM
Vasu Sharma previously worked at Meta’s Facebook AI Research (FAIR) division
e4m Staff Jan 21, 2026 4:30 PM
Kapila Sethi, Marketing Director at William Grant & Sons, explains how the brand brings its portfolio closer to consumers through immersive experiences
Chehneet Kaur Jan 16, 2026 5:02 PM
Kapil Goswami was most recently at Paytm, leading consumer growth for the Paytm app and served as Chief Business Officer for Paytm Movies
e4m Staff Jan 9, 2026 12:25 PM
ap’s Cafe launched its outlet at Dubai on New Year’s Eve, coinciding the launch with a high-profile time characterized by high footfall at the culinary and recreational spots within Dubai
Vaishnavi Deshpande Jan 2, 2026 3:08 PM
Kapil Arora has been serving as Chief Operating Officer since January 2024 and will now lead the strategic direction and operations of Ogilvy's Indonesian business
e4m Staff Jan 2, 2026 11:06 AM
Elvish Yadav’s ₹25-lakh sell-out and Kusha Kapila’s ₹54-Crore raise highlight creator entrepreneurship in 2025
Shalinee Mishra Dec 29, 2025 9:39 AM
A look at how leading creators maintained momentum and unlocked new collaborations despite controversy in 2025
Vaishnavi Deshpande Dec 26, 2025 12:54 PM
Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market
Vaishnavi Deshpande Dec 22, 2025 2:05 PM
Prior to this, Nikhilesh Pillay served as Senior Manager – Marketing at ShareChat
e4m Staff Dec 8, 2025 11:31 AM
Other elevations include SVP Tech Abhishek Bharti to CTO and CMO Bharat Bhatia to CBO
Indian SMBs are already using AI as a growth accelerator, with 89% of marketing leaders expecting it to unlock new business opportunities, reveals Amazon Ads’ new research
e4m Staff Dec 2, 2025 11:01 AM
Kapil Arora will take charge as CEO of Ogilvy Indonesia from 1 January 2026
e4m Staff Nov 20, 2025 1:10 PM
Prior to this, Kapil Budukh was with Croma as Vice President & Head of Marketing
e4m Desk Nov 18, 2025 11:04 AM
The appointment follows the combination of Outbrain and Teads earlier this year
e4m Staff Nov 10, 2025 1:53 PM
With these wins, Moshi Moshi further strengthens its portfolio across the lifestyle, digital-first, and consumer brand segments
e4m Staff Nov 6, 2025 12:34 PM
The PIL highlights inconsistency between government communications and actual legislation as real-money gaming platforms proliferate
e4m Staff Oct 17, 2025 2:10 PM
According to industry buzz, there is a clear preference for short-form video during the festive rush, with formats such as Reels and YouTube Shorts commanding 20–25% higher fees than static posts
Shalinee Mishra Oct 17, 2025 9:00 AM
The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview
Kanchan Srivastava Sep 25, 2025 8:38 AM
By bringing Kusha Kapila into its fold, the brand is signalling a focused effort to connect with a younger demographic, the company said
e4m Staff Sep 13, 2025 9:40 AM
As creators begin investing in each other’s ventures, they are not only diversifying their portfolios but also fostering a collaborative ecosystem where influence drives collective growth
Soumya Gawri Sep 8, 2025 8:46 AM
Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Shalinee Mishra Aug 18, 2025 9:03 AM
Indian creators are no longer waiting for brands to cast them in campaigns
Soumya Gawri Aug 11, 2025 7:53 AM
With nearly 25 years of experience at P&G, Kapil is set to lead the Company’s Grooming business in India effective August 1, 2025
e4m Staff Jul 30, 2025 7:29 PM