outlook
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger
Kanchan Srivastava Jun 22, 2026 9:14 AM
Jain will be leading AI transformation, audience intelligence, and marketing strategy
Chinki Sinha resigned as the editor of Outlook magazine a few days ago
Previously, Sinha worked with The Indian Express, BBC News, among others
e4m Staff Apr 30, 2026 5:16 PM
Pooja Mishra, Founder & Director, Outlook PR, talks on building communications capital and earning the market’s trust through consistent narrative
Pooja Mishra Apr 28, 2026 12:45 PM
GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn
Kanchan Srivastava Apr 3, 2026 8:59 AM
On the audience front, 2026 is widely seen as a potential inflection point, subject to the rollout of digital broadcasting reforms
Chehneet Kaur Jan 12, 2026 9:29 AM
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Shalinee Mishra Jan 5, 2026 9:00 AM
Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be decisive.
Soumya Gawri Jan 2, 2026 9:36 AM
While digital consumption continues to expand, the revenue trajectory highlights a market that is maturing but still struggling to balance scale with sustainable economics
Aditi Gupta Dec 25, 2025 9:04 AM
Pooja Mishra, Founder and Director, Outlook PR talks on evolution and integration of paid, earned, shared and owned media in the evolving business landscape
Pooja Mishra Dec 22, 2025 3:00 PM
Exclusive to Perplexity Max subscribers, the tool promises smarter inbox management at $200 a month
e4m Staff Sep 23, 2025 1:56 PM
In her new role, Nisha Samson will lead strategic content marketing initiatives across multiple verticals
For years, Taboola has served ads on Microsoft-owned digital properties and apps including MSN
e4m Staff Mar 19, 2025 5:38 PM
Ashish Nair - CMO and Head - Customer Value Management & Health Tech, Kotak Life, lists trends for the insurance marketing domain this year
Ashish Nair Jan 17, 2025 2:13 PM
Prior to this, Sayantan Dasgupta held the role of Head of Sales and Brand Solutions - Outlook Covergence
e4m Staff Apr 19, 2024 12:11 PM
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in the south
The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023
exchange4media Staff Feb 16, 2023 9:40 AM
In today’s 'PR Outlook for 2022' edition, Dilip Yadav, Founding Partner, First Partners, pens that in this highly dynamic environment, PR practitioners must learn new skills to survive and grow
Dilip Yadav May 27, 2022 9:06 AM
In today’s edition of ‘PR Outlook for 2022’ series, Udit Pathak, Director, Media Mantra, talks about the current opportunities & challenges and ways in which the industry is meeting clients’ demands
Ruchika Jha May 20, 2022 1:07 PM
In today’s edition of ‘PR Outlook for 2022’ series, Kunal Kishore, Founder-Director at Value 360 Communications, talks about podcasts becoming an important tool for PR professionals
Ruchika Jha May 18, 2022 12:16 PM
Outlook Magazine's Political Editor Vij has worked with The Pioneer, The Economic Times, The Indian Express, and India Today, in the past
exchange4media Staff Dec 4, 2021 1:13 PM
In an email, Indranil Roy, CEO, Outlook Group announced this development.
exchange4media Staff Sep 15, 2021 11:15 PM
TV advertising has continued to expand in 2020 despite Covid, reaching Rs 35015 cr
exchange4media Staff Jul 12, 2021 1:37 PM
Jha has worked across print, broadcast, and new media in his corporate journey of over one and half-decade and has also supported National Geographic Traveller India on special projects
exchange4media Staff Jun 23, 2021 3:45 PM
In his new role, Banerjee will also head the two other premium publications: Outlook Business and Outlook Traveller, with immediate effect
exchange4media Staff Jun 15, 2021 4:06 PM
Kumar has 10 years of experience in brand & marketing management of leading print and electronic media brands
exchange4media Staff Jun 4, 2021 10:15 AM
After an encouraging Q3, industry experts say that a 60-80% recovery rate is expected for Q4 revenue filings
Noel Dsouza Feb 17, 2021 8:44 AM
Ahead of the festive season, OOH experts share their outlook for this year's market, and the brand categories that are showing interest
Noel Dsouza Oct 14, 2020 9:16 AM
The Pitch Madison Advertising Outlook H1 2020 highlights AdEx revival, increased FMCG spends, rise in OTT user base and other positive signs
exchange4media Staff Aug 20, 2020 9:43 AM
According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%
exchange4media Staff Aug 19, 2020 2:39 PM
The result of the survey, conducted by the Bombay Chamber of Commerce & Industry among the member companies, has been submitted to the RBI and Central government authorities
exchange4media Staff Jul 28, 2020 5:54 PM
Indranil Roy, CEO of Outlook Group, has been elevated as the Vice President
exchange4media Staff Jun 19, 2020 12:37 PM
Hosted by Mitrajit Bhattacharya, the show will be aired every Friday at 9 pm on Facebook, Twitter, Instagram and YouTube, apart from the Group's website
exchange4media Staff Jun 9, 2020 11:41 AM
In a letter accessed by e4m, Ruben Banerjee, Editor-in-Chief of the magazine revealed that the step was also taken to minimise readers' contact with 'anything that has passed through several hands'
exchange4media Staff Apr 2, 2020 5:28 PM