outlook
Diwali?blur=25

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

MobileReport?blur=25

After an extensive survey, exchange4media, in its annual Mobile Outlook report, concluded that mobile is expected to take the lion’s share of 90 per cent of the total digital ad spends

Shikha Paliwal Oct 14, 2019 8:38 AM

Madison?blur=25

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

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Mukherjee has been a business journalist for over 27 years and has worked for some of the leading publications in India

exchange4media Staff May 16, 2018 12:30 PM

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Ramachandran appointed as the new Editor of The Tribune, a Chandigarh based newspaper, confirm sources

Nishant Saxena May 2, 2018 1:21 PM

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Banerjee had quit Hindustan Times in December last year as National Affairs Editor to focus on his book on Odisha’s Chief Minister Naveen Patnaik

Nishant Saxena Apr 30, 2018 4:28 PM

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Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 40 per cent spike in its price since the crisis began last year

Nishant Saxena Mar 26, 2018 8:59 AM

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Indranil Roy, CEO, Outlook Group, also wants to have a holiday where he can spend time with his children and see them grow

exchange4media Staff Feb 24, 2018 9:00 AM

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Krishnamurthy resigns from the post of editor at Outlook Money, a personal finance magazine

Nishant Saxena Oct 24, 2017 11:05 AM

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She has been instrumental in introducing and spearheading various exclusive IPs and has led crucial initiatives across brands and mediums owned by the Group

exchange4media Staff Oct 12, 2017 8:37 AM

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The speed of news generation and news consumption that digital media facilitates has made print a repository of second-hand information, with many opining that print journalism, especially magazine journalism, is becoming increasingly tough to practice

Ruhail Amin Aug 28, 2017 8:02 AM

The Week takes rivals head-on in latest ad campaign ?blur=25

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

Saif Ahmad Khan May 18, 2017 8:06 AM

IPG Media Lab, NY, launches Outlook 2017 ?blur=25

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017?blur=25

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

exchange4media Staff Mar 22, 2017 7:47 AM

Pay Rs 1 for ad-free experience on Outlook India's website?blur=25

As part of the new feature, readers are provided with the option of paying Rs 1 to continue reading an article without advertisements.

Saif Ahmad Khan Feb 1, 2017 7:55 AM

Outbrain expands its network across India's growing finance category?blur=25

Over the past 12 months names like: Moneycontrol, Business Standard, the Outlook Group including Outlook Money, Financial Express, The Hindu Business Line, and Businessworld have joined its impressive partner base of premium publications in India

exchange4media Staff Oct 27, 2016 8:07 AM

Outlook, The Indian Express and Scroll apologize for inconsistent reporting?blur=25

The Indian Express, Outlook and Scroll have apologized for committing certain mistakes in reporting. Outlook magazine lead the pack with an apology published on the website’s landing page. The magazine had incorrectly displayed the map of Jammu & Kashmir in one of its recent editions.

Saif Ahmad Khan Aug 25, 2016 2:25 PM

E-commerce adex lags in H1'16 as sector sees consolidation?blur=25

With the end of the first half of 2016, e-commerce has significantly reduced its contribution to total ad spends. We spoke to a few media planners to get their thoughts on H1’2016 as well as their thoughts on the coming half

Abhinn Shreshtha Aug 23, 2016 8:06 AM

RSS mouthpiece accuses Outlook's #BabyLift report of being premised on 'doctored interviews'?blur=25

Organiser, the RSS mouthpiece hinted at a larger conspiracy to malign and demoralise Sangh workers responsible for bringing the BJP to power in Assam

Saif Ahmad Khan Aug 22, 2016 8:09 AM