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Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia
Domino’s India records 6.5% order growth as Jubilant FoodWorks scales Popeyes, upgrades 400 stores and expands AI-led operations
e4m Staff Aug 14, 2026 11:14 AM
An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters enterprise workflows.
Brij Pahwa Aug 11, 2026 1:29 PM
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
Guest Column: The ANI and Anthropic cases are beginning to define when training language models is lawful and when it crosses into infringement, writes M. Gautham Machaiah
M. Gautham Machaiah Jul 29, 2026 11:40 AM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
The Delhi High Court, on Friday, delivered India’s clearest judicial signal yet on whether artificial intelligence companies can use copyrighted news to train their models
Shantanu David Jul 25, 2026 8:52 AM
The Bench examined responses generated by ChatGPT through its Retrieval-Augmented Generation (RAG) system and found that they were not substantially similar to ANI's original reports
e4m Staff Jul 24, 2026 5:36 PM
Ruddarraju joined OpenAI in July 2025 after stepping down as Head of Infrastructure Engineering at xAI
Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan
e4m Desk Jul 15, 2026 11:25 AM
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Thakur has an experience of over two decades in the luxury hospitality industry
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Prabhjeet Singh will join OpenAI in September and report to Kiran Mani, Managing Director for Asia Pacific
Publishers like The New York Times, Ziff Davis, Merriam-Webster, and Encyclopedia Britannica are some of the prominent names in this complaint
Cannes Lions Day 2 Opens With AI, Creators And Marketing’s New Power Shift
Brij Pahwa Jun 23, 2026 3:16 PM
At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Desk Jun 18, 2026 11:53 AM
As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine
Anuja Jain Jun 18, 2026 9:33 AM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
Messi meets AI, SRK meets aspiration, and a baniyan gets its moment. This week's best ads sell feelings more than products
e4m Staff Jun 13, 2026 8:23 AM
Fatehi describes the opportunity as ‘almost unreal’, calling it a full-circle moment that brings together cultures, sounds and people from around the world
Aryendra Khan Jun 9, 2026 2:31 PM
While OpenAI did not reveal the size of the offering or provide a firm timeline, it indicated that a stock market debut is not imminent
As ChatGPT ads expand beyond US, it emerges as a new ad layer around conversational intent. Once it reaches India, the impact could be felt across search, ecommerce, publishers & performance marketing
Kanchan Srivastava Jun 9, 2026 9:14 AM
A growing global battle over AI ownership is reshaping debates around copyright, data rights, publisher compensation and national AI sovereignty.
Brij Pahwa Jun 5, 2026 11:27 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Publishers are turning crawler blocks into a negotiating tool and the fight is no longer only about traffic loss. It is about who gets paid when journalism becomes raw material for AI
Kanchan Srivastava Jun 3, 2026 8:37 AM
The company has not provided details about the timing or size of the IPO
Previously, Colin Fleming served as EVP, Chief Marketing Officer at ServiceNow
e4m Staff May 28, 2026 8:39 AM
In his new role, Gordon will lead policy-related efforts for Europe, the Middle East and Africa (EMEA)
The CEO-Digital at JioStar will be joining OpenAI to spearhead its Asia-Pacific expansion
e4m Desk May 25, 2026 12:53 PM
ONAM gives every participating publisher ownership of their data and fair pricing of their audiences
e4m Staff May 21, 2026 6:38 PM
Andrej Karpathy shared a statement on his X account announcing his move
e4m Staff May 20, 2026 8:56 AM
Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)
Prior to this, Bhatia served as VP-Business Development, SEA, at OpenX
The campaign is brought to life by WPP OpenDoor, WPP Creative and WPP Production
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM