The brands that have come on board include Rolex, Mondelez, Lenovo, LIC, Reserve Bank of India, Jeep & Accenture, Tourism Australia, and Pernod Ricard are for both TV and Digital (Sony LIV)

exchange4media Staff Feb 12, 2021 8:47 AM

The agency will support JIVA Ayurveda and its sub-brands in rebranding to suit their ethos and outlook

exchange4media Staff Dec 15, 2020 10:40 AM

As per BARC data, the tournament has registered 3.42 billion viewing minutes in the first eight matches of 2020-21 as compared to 3.16 billion viewing minutes in 2019-20

exchange4media Staff Dec 8, 2020 1:55 PM

The latest campaign, conceptualised by AutumnGREY, is built around the bank’s brand philosophy of being ‘Dil Se Open’

exchange4media Staff Oct 24, 2020 8:43 AM

OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season

Noel Dsouza Oct 1, 2020 8:01 AM

The microsite launched in end-May 2020 has been the go-to platform for people seeking health, wellness and development focused guide on the New Norm

exchange4media Staff Sep 30, 2020 4:07 PM

Casey will present the Porsche logo on his bag for the first time at the US Open in the coming week

exchange4media Staff Sep 14, 2020 11:33 AM

e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal

Noel Dsouza Sep 3, 2020 8:05 AM

Mega deals worth Rs 5 crores with 25 lakhs in cash for winners across categories

exchange4media Staff Jul 29, 2020 5:28 PM

With an extension of five years, the Nadal-Kia partnership has gone beyond the 20-year mark

exchange4media Staff Jul 25, 2020 8:55 AM

The MD & CEO of ZEE Entertainment Enterprises Ltd. shares the company's vision in an open letter written to shareholders

exchange4media Staff Jul 24, 2020 6:25 PM

My Pincode is about local groups on Facebook to virtually connect, communicate, collaborate and create a support system for each other in their respective pincode areas

exchange4media Staff Jun 19, 2020 5:06 PM

Reddy, Head - Corporate Communications at Axis Bank, talks on how the bank is dealing with the COVID crisis, leveraging digital, importance of corporate communication teams and more

Nafisa Shaheen Jun 8, 2020 3:09 PM

The first episode of Open Mic featured Deep Dasgupta, former Indian wicket-keeper and now a commentator

exchange4media Staff Apr 21, 2020 2:29 PM

The entire sports media eco-system has seen a loss in brand engagements and low market sentiment, affecting advertising revenues, say industry players

Tasmayee Laha Roy Mar 31, 2020 7:38 AM

World Wide Open is Reliance Entertainment’s in-house digital movie marketing and media buying arm

exchange4media Staff Feb 21, 2020 12:26 PM

The Get Your Racquet On campaign for Australian Open 2020 encourages people to book an Open Court Session

exchange4media Staff Jan 25, 2020 8:08 AM

Neville Bastawalla, Head – Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India, talks about programming and marketing initiatives planned for Grand Slam, Australian Open 2020

Sonam Saini Jan 22, 2020 7:56 AM

Manohar Bhat, Vice President and Head – Sales and Marketing, Kia Motors India talks on the big highlights for 2020, marketing mix and others

Nafisa Shaheen Jan 14, 2020 9:25 AM

Industry leaders from BFSI sector deliberated on the challenges, trends and strategies in the digital world

exchange4media Staff Nov 28, 2019 8:20 AM