As a part of this initiative, Star and Disney India have introduced alternatives to single-use plastics on their office premises

exchange4media Staff Oct 10, 2019 1:02 PM

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

The account will be handled from Havas Media's US office; agency to manage campaigns across North America and other international markets

exchange4media Staff Sep 10, 2019 8:21 AM

Actor Neha Dhupia and some social media influencers have backed the three-phased campaign

exchange4media Staff Aug 25, 2019 6:00 PM

The website has been designed on the basis of extensive usability design research and best practices gleaned from leading global exchange website

exchange4media Staff Aug 17, 2019 11:07 AM

Affle, the digital marketing service, has said it will focus on omni-channel strategy

exchange4media Staff Aug 8, 2019 7:32 PM

Before joining OYO, Vaidya was working at McKinsey and Co. for 15 years, from 2002 to 2017, mostly in India with stints in Singapore and the UK

exchange4media Staff Aug 7, 2019 3:51 PM

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

exchange4media Staff Jul 13, 2019 8:48 AM

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

Barta, author & Former Partner, McKinsey, spoke about the traits of marketing leadership in his keynote speech at TechManch 2019

Neeta Nair Jun 28, 2019 1:31 PM

Tim Andree, Executive Chairman and Global CEO of Dentsu Aegis Network, rates India as its highest growing market and says all global clients are looking to India

Srabana Lahiri Jun 19, 2019 3:43 PM

The company has signed the New Plastics Economy Global Commitment led by UN Environment and the Ellen MacArthur Foundation

exchange4media Staff Jun 17, 2019 2:22 PM

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff Jun 13, 2019 8:56 AM

Offers lifecare financing options for over 174 health and wellness treatments across 40 cities

exchange4media Staff Jun 11, 2019 5:19 PM

Through a music video, children demonstrate how hope beats hunger

exchange4media Staff Jun 7, 2019 5:33 PM

The firm has engaged London-based creative agency venturethree to create and launch the new brand

exchange4media Staff Jun 6, 2019 4:14 PM

The product comes in a light velvety crème oil form

exchange4media Staff May 30, 2019 7:07 PM