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Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

Ketan Deorankar Joins Hybrid as Director of Growth for INSEA?blur=25

He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships

e4m Staff Jul 14, 2026 1:12 PM

Deepak Jacob Leaves Dream Sports to Rejoin Private Legal Practice?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

India Today Group?blur=25

The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life

e4m Staff Jul 10, 2026 2:27 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

HT Media?blur=25

In a communication to NSE and BSE, the company stated that the board meeting will discuss proposals for the issuance of equity shares, convertible securities, bonds, or debentures

e4m Staff Jul 9, 2026 10:44 AM

Sam Tomlinson Takes the Helm as CEO of Mediasense?blur=25

Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments

e4m Staff Jul 9, 2026 10:25 AM

Rethinking Sports Marketing: Brands Expand Beyond Cricket in India?blur=25

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Premjeet Sodhi?blur=25

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

Teads CTV Ensemble?blur=25

The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room

e4m Staff Jun 23, 2026 3:41 PM

PPL India?blur=25

The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India

e4m Staff Jun 20, 2026 5:23 PM

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM

Rajiv Bajaj Resigns as Non-Executive Director of Bajaj Finserv?blur=25

The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM

e4m Staff Jun 10, 2026 8:14 AM

Coca-Cola Launches Global Review of Media and Tech Partnerships?blur=25

As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea

e4m Staff Jun 4, 2026 2:21 PM

The rise of the trust stack in India’s digital economy?blur=25

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

Marico's Vikram Karwal on Expanding Parachute Advansed into Shampoos?blur=25

Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line

e4m Staff May 29, 2026 2:03 PM

CNN Takes Legal Action Against Perplexity for Copyright Violations?blur=25

According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works

e4m Desk May 29, 2026 12:49 PM

Suhel Seth?blur=25

Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms

e4m Staff May 28, 2026 2:33 PM

Bolloré SE Urges UMG to Reject Ackman’s €64bn Takeover Bid?blur=25

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Rupen Thakkar Elevated to VP and Head Counsel at SPNI?blur=25

Thakkar has been appointed Vice President and Head Counsel - Networks (Television and Sony Sports Network), StudioNext and Corporate

e4m Staff May 23, 2026 8:25 PM

Sun TV posts Rs 883 crore as Q4 revenue from operations?blur=25

Total income for the quarter came in at Rs 982 crore, slipping 17% YoY

e4m Staff May 22, 2026 12:07 PM

Hemang Nensee elevated as Head of International Brands Business at Titan Company?blur=25

Hemang Nensee has been associated with Titan Company for more than four years

e4m Staff May 12, 2026 1:04 PM

Rahul Khanna appointed Head of Home Appliances Hisense India?blur=25

Previously, Khanna worked with global organisations including Samsung, LG Electronics and Panasonic

e4m Staff May 6, 2026 12:17 PM

Vinay Tonse takes charge as Yes Bank MD CEO?blur=25

Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026

e4m Staff Apr 6, 2026 10:50 AM

inflation, falling rupee, sensex volatility?blur=25

GDP growth projections of 7–7.4% for FY27 face considerable downside risks, GoI has said; inflation, falling rupee & sensex volatility may soften consumption and impact advertising, experts warn

Kanchan Srivastava Apr 3, 2026 8:59 AM

Nvidia CEO Jensen Huang?blur=25

The Nvidia CEO says workers risk being replaced by those who use AI, not AI itself

Vaishnavi Deshpande Apr 2, 2026 4:34 PM

Aparajita Puri appointed Managing Director Microsoft India South Asia?blur=25

Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner

e4m Staff Apr 1, 2026 12:49 PM

Vinay Muralidhar Tonse appointed MD CEO Designate at Yes Bank?blur=25

Vinay Muralidhar Tonse to take over as MD & CEO from Prashant Kumar on 6 April 2026

e4m Staff Mar 12, 2026 3:16 PM

Nikita Kandhari leads Hindi slate content marketing at Prime Video?blur=25

Her role has been expanded to cover Original Series, Movies , and Licensed titles at Prime Video & Amazon MGM Studios

e4m Staff Feb 27, 2026 3:15 PM

OpenAI unveils Frontier Alliance?blur=25

Multiyear partnerships with Accenture, BCG, Capgemini and McKinsey aim to scale AI agents across core business operations

e4m Staff Feb 24, 2026 2:03 PM

court?blur=25

WhatsApp said it would implement the user-choice framework by March 16 and would not press its plea for interim relief

e4m Staff Feb 23, 2026 5:59 PM

Kwality Wall’s (India) Limited?blur=25

As per the approved demerger scheme, shareholders of HUL as on the record date of December 5, 2025, received one equity share of Kwality Wall’s (India) Limited for every one equity share held in HUL

e4m Staff Feb 16, 2026 1:05 PM

Publicis Groupe bagged 56% of worldwide billings in 2025: Report?blur=25

The MediaSense report says that out of 3,885 pitches tracked during the year, Publicis secured 1,458 wins

e4m Staff Feb 16, 2026 7:55 AM

Kwality?blur=25

Hindustan Unilever, in an exchange filing, shared that its demerged ice cream arm has secured approval from the stock exchanges for the listing and trading of 2,34,95,91,262 equity shares

e4m Staff Feb 14, 2026 9:08 AM

Vinay Muralidhar Tonse appointed MD & CEO of Yes Bank?blur=25

Vinay Muralidhar Tonse was previously working with State Bank of India as MD for Retail Business and Operations

e4m Staff Feb 4, 2026 11:41 AM

Vasuta Agarwal appointed Chief Revenue Officer at gnani.ai?blur=25

Before this, Vasuta Agarwal spent more than 13 years at InMobi

e4m Staff Feb 3, 2026 3:07 PM

Concept Public Relations appointed media and communications partner for NSE?blur=25

The firm will support NSE in engaging with a growing investor base and in strengthening its positioning as a key voice in India’s evolving capital markets landscape

e4m Staff Jan 30, 2026 2:57 PM

Viral ‘Zero Civic Sense’ Reel?blur=25

The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming

Vaishnavi Deshpande Jan 27, 2026 6:30 PM

Bishwarup Chakrabarti joins Dentsu leadership team as General Counsel?blur=25

Chakrabarti moves on from his role as General Counsel at Eros Media World PLC

e4m Staff Jan 9, 2026 11:18 AM

DPDP?blur=25

DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast

Shantanu David Jan 6, 2026 8:13 AM