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GIVA's Rakhi Campaign with Kriti Sanon Sparks Fashion Debate?blur=25

The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression

e4m Staff Aug 25, 2026 11:42 AM

Disney files lawsuit against FCC?blur=25

The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule

e4m Staff Aug 19, 2026 8:51 AM

Minimalist Reports ₹697 Crore Income in FY26, Ad Spend Hits ₹235 Crore?blur=25

Revenue from operations rose 36% to ₹690.2 crore during the year, while profit after tax stood at ₹25.9 crore

e4m Staff Aug 17, 2026 6:09 PM

Sukumar Ranganathan | Raju Narisetti?blur=25

Kunal Pradhan will succeed Sukumar Ranganathan as Editor-in-Chief at Hindustan Times

e4m Staff Aug 14, 2026 12:18 PM

Vertoz Launches Monthly 'One Vertoz Day' for Employee Engagement?blur=25

The initiative brings Vertoz employees across regions together through knowledge-sharing sessions from Founders, Team activities and a shared identity

e4m Staff Aug 13, 2026 2:06 PM

Ministry of Information and Broadcasting?blur=25

The government also said representations and grievances submitted by casual assignees are examined on merit

Imran Fazal Aug 12, 2026 12:47 PM

Sony Sports Network Launches Exciting 'Festival of Sports' Campaign?blur=25

The campaign covers broadcast of tournaments being held from August 15 to December 1

e4m Staff Aug 7, 2026 1:15 PM

No Complaints on Prasar Bharati's Editorial Independence, Says MIB?blur=25

However, the govt stated that 7 complaints relating to appointments had been received against the pubcaster from applicants

Imran Fazal Aug 5, 2026 12:40 PM

Samtel Avionics Welcomes Akhil Gupta as Strategic Advisor for Growth?blur=25

Gupta will assist Samtel Avionics in preparing the company’s long-term strategy for aviation, space and advanced electronics businesses

e4m Staff Aug 3, 2026 3:22 PM

Kiran Desai Leaves Netflix After Seven Years of Leadership?blur=25

Kiran Desai served as Vice President - India General Counsel at Netflix

e4m Desk Jul 31, 2026 6:21 PM

Hyundai Motor India Sees 35% Profit Drop Amid Rising Costs?blur=25

The company reported consolidated revenue from operations of Rs 16,334.63 crore, down 0.5% YoY from Rs 16,412.88 crore in the corresponding quarter last year

e4m Staff Jul 30, 2026 4:37 PM

MIB to fast-track landing page free TV ratings?blur=25

Some executives also raised concerns over the reliability of broadcaster disclosures, which form a key part of the compliance framework

Imran Fazal Jul 24, 2026 1:58 PM

Brands Embrace Silence as a New Form of Protest Amid CJP Movement?blur=25

Many brands have chosen to pause their marketing messages to solidarity with the student protests

Shalinee Mishra Jul 23, 2026 6:06 PM

Travel bags become the next licensing frontier as brands?blur=25

Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultural relevance converge

Imran Fazal Jul 23, 2026 9:02 AM

Charlette Machado Promoted to VP at Avanse Financial Services?blur=25

Machado has been elevated to the post of Vice President and Head - Brand & Customer Advocacy

e4m Staff Jul 20, 2026 4:30 PM

Broadcasters Support MIB's Action Against Telegram Piracy Practices?blur=25

The notice has sparked legal questions over the extent of the ministry's powers but broadcasters say the intervention addresses a longstanding regulatory gap in tackling industrial-scale online piracy

Imran Fazal Jul 15, 2026 9:03 AM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

Ketan Deorankar Joins Hybrid as Director of Growth for INSEA?blur=25

He has previously managed media planning and buying for BMW India across digital, print, OOH and partnerships

e4m Staff Jul 14, 2026 1:12 PM

Deepak Jacob Leaves Dream Sports to Rejoin Private Legal Practice?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

India Today Group?blur=25

The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life

e4m Staff Jul 10, 2026 2:27 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Brands Shift to Consent-Driven Marketing for Lasting Relationships?blur=25

As third-party cookies crumble and privacy law tightens its grip, marketers are discovering that the most valuable currency in advertising today is not attention, but trust

Anuja Jain Jul 10, 2026 9:03 AM

HT Media?blur=25

In a communication to NSE and BSE, the company stated that the board meeting will discuss proposals for the issuance of equity shares, convertible securities, bonds, or debentures

e4m Staff Jul 9, 2026 10:44 AM

Sam Tomlinson Takes the Helm as CEO of Mediasense?blur=25

Sam Tomlinson succeeds Jamie Posnanski who has returned to the United States to focus on personal commitments

e4m Staff Jul 9, 2026 10:25 AM

Rethinking Sports Marketing: Brands Expand Beyond Cricket in India?blur=25

From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising

Sandhi Sarun Jul 9, 2026 9:03 AM

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

Sushant Chopra Promoted to Director of Sales at Hybrid India?blur=25

Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.

e4m Desk Jul 8, 2026 6:15 PM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

The evolution of strategic silence strategy?blur=25

Has strategic silence become a reputational risk? Industry leaders weigh in on its impact, future challenges, common misconceptions and where communicators should draw the line

Ritika Upmanyu Jul 2, 2026 10:00 AM

Premjeet Sodhi?blur=25

Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft

Premjeet Sodhi Jun 30, 2026 12:17 PM

Connected TV Advertising in India: Bridging the Measurement Gap?blur=25

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

Teads CTV Ensemble?blur=25

The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room

e4m Staff Jun 23, 2026 3:41 PM

PPL India?blur=25

The registration provides a statutory framework for the collective administration and licensing of sound recording rights and brings greater clarity for businesses using recorded music in India

e4m Staff Jun 20, 2026 5:23 PM

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM

Rajiv Bajaj Resigns as Non-Executive Director of Bajaj Finserv?blur=25

The move comes as Rajiv Bajaj takes on greater responsibilities at Bajaj Auto following recent business developments, including the acquisition of KTM

e4m Staff Jun 10, 2026 8:14 AM

Coca-Cola Launches Global Review of Media and Tech Partnerships?blur=25

As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea

e4m Staff Jun 4, 2026 2:21 PM

The rise of the trust stack in India’s digital economy?blur=25

As India's DPDP Act reshapes the data economy, consent is quietly becoming a balance sheet asset and the companies building the architecture around it may define the next decade of digital commerce

Anuja Jain Jun 2, 2026 8:44 AM

Marico's Vikram Karwal on Expanding Parachute Advansed into Shampoos?blur=25

Vikram Karwal spoke to e4m on the launch of Parachute Advansed’s new shampoo line

e4m Staff May 29, 2026 2:03 PM

CNN Takes Legal Action Against Perplexity for Copyright Violations?blur=25

According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works

e4m Desk May 29, 2026 12:49 PM

Suhel Seth?blur=25

Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms

e4m Staff May 28, 2026 2:33 PM

Bolloré SE Urges UMG to Reject Ackman’s €64bn Takeover Bid?blur=25

Cyrille Bolloré, Chief Executive of Bolloré SE, has said the offer undervalues the company and is financed in a way that relies ‘too heavily on the label’s own resources’

e4m Desk May 28, 2026 8:27 AM

Rupen Thakkar Elevated to VP and Head Counsel at SPNI?blur=25

Thakkar has been appointed Vice President and Head Counsel - Networks (Television and Sony Sports Network), StudioNext and Corporate

e4m Staff May 23, 2026 8:25 PM

Sun TV posts Rs 883 crore as Q4 revenue from operations?blur=25

Total income for the quarter came in at Rs 982 crore, slipping 17% YoY

e4m Staff May 22, 2026 12:07 PM

Hemang Nensee elevated as Head of International Brands Business at Titan Company?blur=25

Hemang Nensee has been associated with Titan Company for more than four years

e4m Staff May 12, 2026 1:04 PM

Rahul Khanna appointed Head of Home Appliances Hisense India?blur=25

Previously, Khanna worked with global organisations including Samsung, LG Electronics and Panasonic

e4m Staff May 6, 2026 12:17 PM