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Ola cabs?blur=25

In terms of net loss, the ride-hailing company witnessed a 57% drop from the last financial year

Misbaah Mansuri Dec 2, 2019 9:22 AM

Brand licensing?blur=25

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM

Ram Ray?blur=25

Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday

exchange4media Staff Nov 13, 2019 8:13 AM

Veet Men?blur=25

Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser Health South Asia, talks about the growth of the men's grooming segment, the brand's marketing strategy, target audience and more

Shreshtha Verma Nov 6, 2019 11:23 AM

The Licensing Room?blur=25

The Licensing Room is a webinar series for entrepreneurs to engage with stalwarts from the licensing fraternity in an effort to build & expand their business

exchange4media Staff Oct 30, 2019 1:20 PM

BARC?blur=25

With festive sales coming to an end, it seems e-commerce giants are going slow with ad insertions on TV

exchange4media Staff Oct 21, 2019 8:55 AM

Star and Disney India?blur=25

As a part of this initiative, Star and Disney India have introduced alternatives to single-use plastics on their office premises

exchange4media Staff Oct 10, 2019 1:02 PM

Google?blur=25

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

BARC?blur=25

Ad insertions by Amazon India, which has been ranking as the number 1 advertiser for the past 2 weeks, rose from 14889 in week 38 to 30729 in week 39

exchange4media Staff Oct 9, 2019 8:52 AM

Thomson?blur=25

The company has partnered with Envent Worldwide for the development of the audio range of products in India

exchange4media Staff Sep 23, 2019 2:58 PM

Optima?blur=25

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

TripAdvisor Havas Media?blur=25

The account will be handled from Havas Media's US office; agency to manage campaigns across North America and other international markets

exchange4media Staff Sep 10, 2019 8:21 AM

finserv?blur=25

Actor Neha Dhupia and some social media influencers have backed the three-phased campaign

exchange4media Staff Aug 25, 2019 6:00 PM

NSE logo?blur=25

The website has been designed on the basis of extensive usability design research and best practices gleaned from leading global exchange website

exchange4media Staff Aug 17, 2019 11:07 AM

Affle?blur=25

Affle, the digital marketing service, has said it will focus on omni-channel strategy

exchange4media Staff Aug 8, 2019 7:32 PM

MandarVaidya?blur=25

Before joining OYO, Vaidya was working at McKinsey and Co. for 15 years, from 2002 to 2017, mostly in India with stints in Singapore and the UK

exchange4media Staff Aug 7, 2019 3:51 PM

Finserv?blur=25

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

exchange4media Staff Jul 13, 2019 8:48 AM

IDMA?blur=25

‘Delighted’ & ‘overwhelmed’ were the common reactions that came from the winners as they walked away with the honours bestowed on them at IDMA 2019

exchange4media Staff Jul 1, 2019 8:08 AM

Barta?blur=25

Barta, author & Former Partner, McKinsey, spoke about the traits of marketing leadership in his keynote speech at TechManch 2019

Neeta Nair Jun 28, 2019 1:31 PM