moto
The shift to E20 is pushing automakers beyond product marketing towards education-led communication, as consumer trust becomes as critical as vehicle compliance
Kanchan Srivastava Jul 10, 2026 8:37 AM
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
As India's First Influencer Reality Show, the property brings together some of the region's most popular digital creators, who collectively command millions of followers across platforms
Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends
Shalinee Mishra Jul 2, 2026 9:40 AM
Lavanya Wadgaonkar on communications' next evolution: earning a seat at the table was the first step, the bigger challenge is shaping the agenda.
Ritika Upmanyu Jul 1, 2026 11:25 AM
Prior to this, Dhane was Associate General Manager at Hyundai Motor Company
People aware of the matter said the final decision is expected in the coming weeks, although the company has not officially communicated a timeline
Imran Fazal Jun 15, 2026 9:20 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
Lisa Materazzo announced that she will step down from her role effective June 1
Tarun Garg, MD and CEO of Hyundai Motor India Limited, outlined the company’s future roadmap, including plans to launch 26 new products in India between FY26 and FY30
e4m Staff May 16, 2026 1:58 PM
Ravindran Shanmugam is currently Co-founder and Executive Chairman of Mablle
e4m Staff May 14, 2026 3:46 PM
Arun Kumar Rao has previously worked with HAVAS PLAY, Disney India, The Times of India Group, among others
e4m Staff May 13, 2026 3:46 PM
Norm de Greve was named Senior Vice President and Chief Growth Officer in November 2025
Prior to joining Hero MotoCorp, Sachin Agrawal served as Executive Vice President & Head – R&D and Technology at VE Commercial Vehicles
Roy joins Tata Motors from Tractors and Farm Equipment Limited (TAFE), where he was Senior Vice President - Sales & Marketing
e4m Staff Apr 28, 2026 4:00 PM
Pallav Singh joins Tata Motors after a nearly 2-year stint at Porsche India
Bentley Motors recently announced actor and producer Priyanka Chopra Jonas as its global brand ambassador
Vaishnavi Deshpande Apr 14, 2026 3:28 PM
Incumbent agency Madison World is understood to be defending the business, while several leading global and domestic media networks have been invited to participate in the multi-stage pitch process
Imran Fazal Apr 7, 2026 12:27 PM
Arun Srivastava succeeds Shreyas Shibulal, who will continue as Founder and Member of the Board
Kumar was previously driving digital strategy development as Assistant General Manager
The new structure brings communications teams in Japan, Europe and the America into a single global network reporting to chief communications officer Lavanya Wadgaonkar
The campaign film captures the many roles that TVS iQube plays in daily life
e4m Staff Mar 22, 2026 10:00 AM
The campaign, for the new Hyundai Verna, celebrates a bold new generation that challenges the conventions
e4m Staff Mar 19, 2026 4:43 PM
Shubhranshu Singh most recently completed a defining chapter at Tata Motors, where he served as Global Chief Marketing Officer for the Commercial Vehicles business
At the e4m Automotive Marketing Summit 2026, Hero MotoCorp’s Aashish Midha and Spotify’s Arjun Kolady discussed balancing performance marketing with emotional impact in a fragmented media landscape
e4m Staff Mar 3, 2026 10:39 AM
Aashish Midha, Head of Marketing at Hero MotoCorp, says Hero’s four-decade journey focuses on ‘democratising mobility’ without reducing mass-market products to affordability pitches
At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI at scale, digital attribution and more
Gagandeep Bedi has been elevated to APAC Marketing Strategy and Operations
e4m Staff Mar 2, 2026 11:58 AM
Reema Jain previously served for more than three years as Chief Information and Digital Officer at Hero MotoCorp
e4m Staff Feb 27, 2026 12:49 PM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
Ankur Suri has been associated with Hyundai Motor Company for over 11 years
e4m Staff Feb 12, 2026 1:25 PM
Koji Sato, the current President, will now be Vice Chairman and Chief Industry Officer
Hyundai lights up Mumbai's iconic Worli Sea Link ahead of ICC Men’s T20 World Cup 2026 with #DeewaneIndiaKaDeewanaHumsafar
NATIVE CONTENT Feb 6, 2026 6:53 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
The association builds on Hyundai Motor Company’s global partnership with the International Cricket Council
Hyundai Motor India’s Q3 FY26 revenue from operations stood at Rs 17,973 crore, up from Rs 16,648 crore a year ago
Unsoo Kim resigned from his position as Managing Director of Hyundai Motor India, effective 31 December 2025
Sudarshan Venu is the Chairman and Managing Director of TVS Motor Company
e4m Staff Dec 31, 2025 3:48 PM
The Prime Taxi range, designed for taxi operators, reflects Hyundai’s strategy to tap into India’s growing organised mobility and ride-hailing ecosystem
Vaishnavi Deshpande Dec 31, 2025 3:05 PM
The partnership marks Hyundai Motor’s return to international cricket, following its ICC collaboration from 2011 to 2015
e4m Staff Dec 23, 2025 2:51 PM
Prior to his appointment in India, Aota served as Executive Officer, Yamaha Motor Co., Ltd., and Chief General Manager – Corporate Strategy Center at the company’s global headquarters in Japan
e4m Staff Dec 23, 2025 1:44 PM
Sharma was earlier the General Manager - Brand Marketing, Tata Motors CVBU.
e4m Staff Dec 17, 2025 4:33 PM