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Amul's Controversial Ad: Nation-Building or Political Endorsement??blur=25

Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

India's Declining Fertility Rate: A Shift in Consumer Dynamics?blur=25

Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy

Prabhakar Mundkur Jun 9, 2026 9:37 AM

Pitch CMO panel?blur=25

At the Pitch CMO Summit 2026, Milind Shah, Varun Sethuraman and Vivek Malhotra debated how empathy, data, and bold ideas are rewriting the rules of customer centricity

e4m Staff Jun 5, 2026 7:35 PM

Akhil Juluru Promoted to Director of Business at Swiggy?blur=25

Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company

e4m Desk Jun 2, 2026 1:37 PM

Karan Dayanidhi Maran launches micro-drama platform KadhaiShorts?blur=25

As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20

e4m Staff May 29, 2026 7:57 AM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

News websites?blur=25

Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data

Kanchan Srivastava May 20, 2026 8:32 AM

Vijay?blur=25

Guest Column: M. Gautham Machaiah, a senior media professional, shares how political leaders are no longer judged only by speeches or policies, they are carefully packaged as visual brands

M. Gautham Machaiah May 19, 2026 3:44 PM

Priyavrata Mafatlal to lead Mafatlal Industries as CEO and MD?blur=25

MB Raghunath retires as CEO upon reaching 60, after over three decades of service, and transitions to the role of Designated Director – Strategy and Projects

e4m Staff May 6, 2026 12:50 PM

Actor-Politician Vijay?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how some celebrities evolve beyond acting to embody ideas like hope, strength, change or rebellion

Ganapathy Viswanathan May 6, 2026 8:38 AM

Anup Chandrasekharan, Vijay?blur=25

Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained

Anup Chandrasekharan May 6, 2026 8:15 AM

Le Mill | Burgundy Brand Collective?blur=25

Le Mill will continue to operate from Mumbai with the same team and client focus

e4m Staff May 4, 2026 12:59 PM

Rihana?blur=25

Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active

Vaishnavi Deshpande Apr 27, 2026 3:45 PM

Sanjay Jamuar appointed first CEO Delhi Metro International Limited DMIL?blur=25

Jamuar is an ex IRTS officer with wide experience across the Indian railways, DMRC, and internationally in the UK, USA, France, Middle East and Europe

e4m Staff Apr 27, 2026 1:02 PM

Barath Sundaram appointed Head of Non-Fiction SPNI Tamil market?blur=25

Sundaram joins SPNI from Think Studios where he was Director-Business & Creatives

e4m Staff Apr 21, 2026 6:19 PM

M K Stalin and Leader of Opposition Edappadi K Palaniswami?blur=25

The publication has carried exclusive in-person interviews with Chief Minister M K Stalin and Leader of Opposition Edappadi K Palaniswami

e4m Staff Apr 21, 2026 12:32 PM

BBC £500m savings push: Nearly 2,000 to be laid off?blur=25

The network has said almost 10% of its workforce will be asked to go as part of cost-cutting measures

e4m Desk Apr 16, 2026 9:11 AM

Ankit Desai joins Mondelez as Senior Director Marketing India?blur=25

Prior to this move, Ankit Desai spent nearly seven years at The Hershey Company

e4m Staff Apr 10, 2026 1:40 PM

Truecaller?blur=25

Truecaller has crossed 350 million in India alone, the platform said

e4m Staff Mar 31, 2026 12:50 PM

Milind Pathak, Chief Marketing Officer, Proximus Global?blur=25

Milind Pathak, Chief Marketing Officer, Proximus Global, writes on how AI systems are gaining agency while traditional agencies (marketing services firms) face existential disruption

e4m Staff Mar 27, 2026 12:59 PM

Shaurya Prabhat appointed CEO of Keventers?blur=25

Prior to this, Shaurya Prabhat held the position of Director and Chief Strategy Officer

e4m Staff Mar 26, 2026 12:19 PM

Rohan Pewekar appointed CEO at Bharti family office dining arm?blur=25

In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others

e4m Staff Mar 24, 2026 8:13 AM

Compass Communication | Swiss Military?blur=25

The collaboration comes as Swiss Military sharpens its focus on the rapidly evolving luggage and travel accessories industry, aiming to solidify its leadership in the premium lifestyle segment.

e4m Staff Mar 18, 2026 5:53 PM

Exclusive Conversation with Milind Soman?blur=25

Actor, model and fitness enthusiast Milind Soman believes the strength of his personal brand comes from a consistently lived lifestyle rather than a calculated marketing strategy

Shalinee Mishra Mar 14, 2026 8:45 AM

Akshali Shah, Parag Milk Foods?blur=25

Akshali Shah, Executive Director at Parag Milk Foods, says leadership is entering a reset phase, where clarity, sound judgement and accountability will matter more than hierarchy or control

Akshali Shah Mar 11, 2026 8:38 AM

Can AI Really Think? Inside the Biggest Debate on AI?blur=25

Can AI truly reason or is it advanced pattern matching? Experts debate reasoning models, hallucinations, and what today’s AI can actually understand.

Brij Pahwa Mar 9, 2026 6:29 PM

Pinkathon Delhi?blur=25

For marketers, events like these are experiential platforms blending fitness, community engagement, and purpose-driven messaging

e4m Staff Mar 9, 2026 11:45 AM

Laura Marie Miller?blur=25

Laura Marie Miller will serve for 5 years, effective April 1, 2026, after shareholders' approval

e4m Staff Mar 6, 2026 11:46 AM

Middle East conflict puts Indian businesses on watch; several ad campaigns put on hold?blur=25

Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m

Kanchan Srivastava Mar 2, 2026 8:24 AM

Wondrlab in talks to acquire Madison World in $120 million deal?blur=25

As per reports, the deal is said to be worth nearly $120 million

e4m Staff Feb 25, 2026 8:49 AM

Prabhkiran Singh stepping down from Bewakoof?blur=25

Prabhkiran Singh, who led the company for 14 years, will exit by March-end

e4m Desk Feb 24, 2026 12:11 PM

McCann London appoints James Millers, Charlotte Prince and Loriley Sessions?blur=25

James Millers, Charlotte Prince, and Loriley Sessions have been appointed to senior leadership roles

e4m Desk Feb 19, 2026 1:54 PM

Cadbury Dairy Milk’s ‘Traffic Jam’?blur=25

How a playful moment between two strangers stuck in traffic, a bar of chocolate, and an unforgettable Amit Trivedi jingle created advertising magic that India still can't forget

Aryendra Khan Feb 14, 2026 8:42 AM

SPNI bets on the South: Plans Tamil channel launch ?blur=25

According to sources, SPNI has filed a trademark for a Tamil channel, likely to be branded ‘Vizha’; expected to go on air later this year

Aditi Gupta Feb 10, 2026 2:56 PM

Enrique Lores appointed CEO of PayPal?blur=25

Lores, who has served on the PayPal Board for nearly five years and as Board Chair since July 2024, succeeds Alex Chriss

e4m Staff Feb 5, 2026 2:14 PM

Chinmoy Banerjee appointed CEO of GeBBS Healthcare Solutions?blur=25

Chinmoy Banerjee's new role will be effective from January 30, 2026

e4m Staff Feb 5, 2026 12:28 PM

‘Say It With Silk’ Campaign?blur=25

The campaign’s highlight is a new digital film presenting a modern perspective on romance in an AI-driven world

e4m Staff Feb 2, 2026 12:36 PM

Khaby Lame?blur=25

The transaction, announced last week, involves a partial acquisition and long-term commercial partnership with U.S.-listed Rich Sparkle Holdings

e4m Staff Jan 27, 2026 4:32 PM

Shashikala Meenakumari appointed Head of Publishing at KIPS Learning?blur=25

In her most recent role, Meenakumari was Director – School Publishing at Macmillan Education India Pvt. Ltd.

e4m Staff Jan 22, 2026 5:41 PM

Gadgets 360?blur=25

The platform recorded 24.51 million unique users worldwide during December 2025

NATIVE CONTENT Jan 22, 2026 9:00 AM

Zydus Wellness?blur=25

The launch comes at a time when protein consumption is becoming mainstream

e4m Staff Jan 21, 2026 1:08 PM