match
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
High-scoring Bengaluru clash sparks widespread online engagement, as moments from the game continue to circulate
Through a series of playful reels filmed on the field, Arshdeep Singh offered fans a rare glimpse into Team India’s post-match celebrations after the T20 World Cup triumph
Vaishnavi Deshpande Mar 10, 2026 10:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes how the confirmation of the Indo-Pak match has given broadcasters and advertisers clarity
Ganapathy Viswanathan Feb 13, 2026 11:47 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
As per news agencies, the ICC has hinted at the possibility of withholding Pakistan’s annual revenue share for using it to compensate the broadcasters for potential losses due to the boycott
In his prior role, he was the Chief Operating Officer – Chocolate, Coffee & Confectionery Cluster at ITC Foods
Simran Sabherwal Sep 19, 2025 8:51 AM
BCCI, you had a choice. Sony TV, you had a platform. You both chose commerce over country. You may fill stadiums. You may win ratings. But you have lost something far greater
e4m Staff Sep 11, 2025 3:35 PM
The Enforcement Directorate has widened its crackdown, probing ad agencies and celebrities in surrogate marketing of offshore betting platforms
e4m Staff Aug 18, 2025 10:21 AM
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a beverage brand, but a lifestyle statement
Aditi Uniyal and Sunidhi Vijay Jul 2, 2025 9:16 AM
While most trends fade after the fifteenth GRWM, matcha has survived the content carousel
Soumya Gawri Jun 26, 2025 7:52 AM
‘Illegal Gambling and Betting Market in India: The Scale and Enablers’ analysed digital platform policies and found that while strict regulations exist for paid ads, enforcement remains inconsistent
India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the content was watched
e4m Staff Feb 24, 2025 2:16 PM
Gaurav Banerjee, SPNI’s new MD & CEO, speaks to e4m on winning ACC media rights, his vision for SPNI, and more
Tasmayee Laha Roy Dec 5, 2024 9:00 AM
The brand's latest campaign 'Aren’t We All Girls?' celebrates the courage, resilience, and multifaceted lives of modern Indian women
Over 100 agencies from New Delhi, Mumbai, and Bengaluru participated in a thrilling preliminary online round, with the top five teams from each city advancing to the regional finals on September 30
e4m Staff Oct 17, 2024 7:20 PM
This means that in addition to the value of players' contracts, franchises will now also pay them for their appearances
e4m Staff Sep 30, 2024 11:14 AM
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Aditi Gupta Jul 15, 2024 8:53 AM
From Zomato and Swiggy to Netflix and Google, several brands took to their social media handle to congratulate the cricketer for the historic innings
e4m Staff Nov 16, 2023 9:05 AM
The match, which is still on, has surpassed the highest peak concurrency of 4.4 crore viewers recorded in this tournament so far during the last India vs South Africa match
e4m Staff Nov 15, 2023 6:05 PM
The match crossed the concurrent viewership of 2.8 crore registered during the Asia Cup Ind vs Pak match
e4m Staff Oct 14, 2023 8:25 PM
The film aims to build anticipation and excitement for arch-rivals India and Pakistan's 8th faceoff during the ICC Men's Cricket World Cup
e4m Staff Sep 28, 2023 1:32 PM
The platform has beaten its own 2019 World Cup record of 2.53 crore simultaneous viewership during the India vs New Zealand semi-finals
exchange4media Staff Sep 13, 2023 3:36 PM
Sports HD is starting with the telecast of ongoing Asia Cup cricket matches
exchange4media Staff Sep 6, 2023 3:48 PM
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
exchange4media Staff May 24, 2023 10:04 AM
The fan parks will be opened across more than 35 cities in 13 states, stated a release
exchange4media Staff Apr 13, 2023 4:09 PM
The food delivery platform has released two TVCs to communicate the special offers and discounts for the ongoing cricket season
exchange4media Staff Apr 12, 2023 11:32 AM
The platform’s latest ads recreate a courtroom setting and highlight Swiggy’s offers
exchange4media Staff Apr 11, 2023 12:40 PM
The cricketer will collaborate with the brand for creating an apparel line
exchange4media Staff Mar 20, 2023 1:42 PM
The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium
Javed Farooqui Nov 9, 2022 8:21 AM
Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals
Kanchan Srivastava Oct 14, 2022 8:43 AM
The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports
exchange4media Staff Sep 8, 2022 5:43 PM
Parimatch News is a sports, e-sports and entertainment outlet
exchange4media Staff Aug 17, 2022 5:25 PM
UAE has been kept as the next option in case Covid-19 cases continue to rise in India
exchange4media Staff Jan 11, 2022 9:01 AM
The upcoming South Africa Vs India series presents a momentous occasion for brands to join in the cricket frenzy while capturing the attention of viewers
exchange4media Staff Dec 17, 2021 4:03 PM
Gandhi said that Amazon Prime Video has 70 originals under development across languages
exchange4media Staff Nov 24, 2021 8:56 AM
The RFQ will be made available on receipt of payment of a non-refundable fee of INR 1,00,000 plus any applicable Goods and Services Tax
exchange4media Staff Nov 9, 2021 8:29 AM
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a World Cup match, the theme on which 'Mauka Mauka' hinged on
Mansi Sharma Oct 27, 2021 8:21 AM
Sarcasm, hilarious memes and insults were at the top of the minds of millions of cricket fans who spent their night watching India-Pak match
exchange4media Staff Oct 25, 2021 1:22 PM
Food aggregators Zomato and Careem's witty exchange ended up entertaining cricket fans across the border
exchange4media Staff Oct 25, 2021 11:24 AM
It has been created and conceptualized by the in-house team at Star Sports
exchange4media Staff Oct 14, 2021 6:48 PM
A 10-second ad spot for other matches is being sold for Rs 14-15 lakh
Sonam Saini Oct 4, 2021 8:08 AM
The Punjabi actor will feature in social and digital media campaigns of the brand
exchange4media Staff Jul 23, 2021 12:50 PM
According to BARC India, the series is the most viewed test match since 2018
exchange4media Staff Jul 5, 2021 8:06 AM
CoinDCX is the title sponsor, while Dream11 and Škoda are co-powered by sponsors. Kent RO is Sri Lankan team’s ‘Back of Jersey’ branding partner
exchange4media Staff Jun 30, 2021 8:45 AM