Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra

exchange4media Staff Nov 12, 2019 4:45 PM

Meera Iyer, CMO, Medlife, talks about growth trajectories, their association with Madison Media, marketing spends and adapting to new technologies

Neethu Mohan Oct 30, 2019 9:07 AM

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 19, 2019 9:21 AM

The account will be handled by the agency’s Bangalore office – Madison Media Omega

exchange4media Staff Oct 17, 2019 11:53 AM

The account was won in a multi-agency pitch and the account will be handled by the agency’s Delhi office, Madison Media Plus

exchange4media Staff Oct 4, 2019 11:09 AM

On the panel were Vikram Sakhuja, Shashi Sinha, Kavita Nair, Anupriya Acharya and Amin Lakhani. The discussion was moderated by Nawal Ahuja, Co-founder & Director, e4m

exchange4media Staff Sep 25, 2019 8:43 AM

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM

This year’s edition witnessed a whopping 480 entries competing against each other

editor@exchange4media.com Aug 29, 2019 7:33 AM

Industry leaders come together to judge reams of thought-provoking entries in over 20 categories

Misbaah Mansuri Aug 28, 2019 8:48 AM

The Ogilvy ad film will be the longest by Fevicol ever and will be aired on GECs, digital platforms and will be supported by radio and cinema

exchange4media Staff Aug 23, 2019 12:03 PM

Datask will help brands understand information about customer demographics and psychographics

exchange4media Staff Aug 23, 2019 11:19 AM

Prior to this, he was Group Head-Supply Operations at Xaxis

exchange4media Staff Aug 21, 2019 12:18 PM

Singh was heading Dentsu’s retail division before joining Madison

exchange4media Staff Aug 13, 2019 12:16 PM

We bring you a round up of the top stories making headlines this week

exchange4media Staff Aug 10, 2019 8:41 AM

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 9:33 AM

Industry experts say the New Tariff Order did bring some uncertainty, and that GECs are facing a threat from OTT platforms & FTA channels

exchange4media Staff Aug 9, 2019 8:02 AM

According to the original report, released in February 2019, Adex was forecast to grow by 16.4%, but the agency has revised it downwards to 13.4%

exchange4media Staff Aug 8, 2019 6:18 PM

The movie starring Wendi McLendon-Covey, Jeremy Raymond Taylor, Madison Iseman and Caleel Harris will be telecast on &flix on July 21 at 1pm and 9pm

exchange4media Staff Jul 17, 2019 4:05 PM

Bahl is based out of Mumbai and has previously worked with JWT, Madison Outdoor, Percept OOH, among others

exchange4media Staff Jul 15, 2019 3:59 PM