Madison Media will be responsible for the brand's entire media mandate including print, television, radio, outdoor and digital

exchange4media Staff 13 hours ago

The account was won in a multi-agency pitch

exchange4media Staff Sep 28, 2020 2:07 PM

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

exchange4media Staff Sep 22, 2020 12:04 PM

The account was won in a multi-agency pitch

exchange4media Staff Sep 11, 2020 11:11 AM

The account will be handled by the agency’s Mumbai unit

exchange4media Staff Sep 2, 2020 12:40 PM

Udaan Co-founders Amod Malviya, Sujeet Kumar and Vaibhav Gupta adjudged IDMA Person of the Year

exchange4media Staff Aug 28, 2020 8:16 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines

Tasmayee Laha Roy Aug 25, 2020 8:35 AM

The agency was awarded the account in a multi-agency pitch that entrusts the agency to handle social media marketing for the TOEFL iBT brand

exchange4media Staff Aug 24, 2020 1:44 PM

Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx

exchange4media Staff Aug 21, 2020 9:04 AM

According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period

exchange4media Staff Aug 19, 2020 3:13 PM

As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020

exchange4media Staff Aug 19, 2020 3:11 PM

The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore

exchange4media Staff Aug 19, 2020 2:57 PM

In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review

exchange4media Staff Aug 19, 2020 2:44 PM

According to the Pitch Madison Advertising Outlook H1 2020, FMCG has increased its dominance in TV AdEx with a share of 56%, higher than the 2019 figure of 49%

exchange4media Staff Aug 19, 2020 2:39 PM

According to Pitch Madison Report Mid-Year Review, OOH is predicted to grow from Rs 1750 crore to Rs 2300 crore in 2020

exchange4media Staff Aug 19, 2020 2:00 PM

In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020

exchange4media Staff Aug 19, 2020 9:29 AM

The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja

exchange4media Staff Aug 19, 2020 8:54 AM

The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19

exchange4media Staff Aug 19, 2020 8:31 AM