Guest Column: Vikram Sakhuja, Group CEO Madison Media & OOH at Madison World, shares the biggest take-outs of this extraordinary year

Vikram Sakhuja Dec 29, 2020 8:40 AM

She will focus on strategy, digital, business development and ensuring access to Madison World practices of trading, analytics, activation, retail, OOH, sports and content

exchange4media Staff Dec 24, 2020 11:12 AM

The account will be handled by Madison Media Plus out of Delhi

exchange4media Staff Oct 21, 2020 10:54 AM

Prior to this, Vengurlekar was the National Sales Head at Outlook Publishing Pvt. Ltd

exchange4media Staff Oct 20, 2020 10:53 AM

The panellists explored how demand will push the economic activities further in the non-metros during the festive season

exchange4media Staff Oct 20, 2020 9:29 AM

The account will be handled by Madison Media Sigma, based in Mumbai

exchange4media Staff Oct 8, 2020 10:26 AM

Madison Media will be responsible for the brand's entire media mandate including print, television, radio, outdoor and digital

exchange4media Staff Oct 1, 2020 11:31 AM

The account was won in a multi-agency pitch

exchange4media Staff Sep 28, 2020 2:07 PM

While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another 3 years adding Digital to Madison’s kitty

exchange4media Staff Sep 22, 2020 12:04 PM

The account was won in a multi-agency pitch

exchange4media Staff Sep 11, 2020 11:11 AM

The account will be handled by the agency’s Mumbai unit

exchange4media Staff Sep 2, 2020 12:40 PM

Udaan Co-founders Amod Malviya, Sujeet Kumar and Vaibhav Gupta adjudged IDMA Person of the Year

exchange4media Staff Aug 28, 2020 8:16 PM

This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain

exchange4media Staff Aug 25, 2020 8:48 AM

With advertisers coming back, newspaper houses are now confident of reviving their business, print editions and dwindling toplines

Tasmayee Laha Roy Aug 25, 2020 8:35 AM

The agency was awarded the account in a multi-agency pitch that entrusts the agency to handle social media marketing for the TOEFL iBT brand

exchange4media Staff Aug 24, 2020 1:44 PM

Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx

exchange4media Staff Aug 21, 2020 9:04 AM

According to Pitch Madison Advertising Report 2020 Mid-Year Review, print has suffered an estimate de-growth of 51% in this period

exchange4media Staff Aug 19, 2020 3:13 PM

As per the Pitch Madison Advertising Report Mid-Year Review, cinema is expected to grow to Rs 650 (-60%) in 2020

exchange4media Staff Aug 19, 2020 3:11 PM

The Pitch Madison Advertising Report Mid-Year Review predicts radio to see a growth from Rs 1350 crore to Rs 1600 crore

exchange4media Staff Aug 19, 2020 2:57 PM

In absolute terms, Digital AdEx in H1 20 stood at Rs 6,472 crore, commanding a 30% share of AdEx, firmly displacing Print, according to Pitch Madison Advertising Report 2020 Mid-Year Review

exchange4media Staff Aug 19, 2020 2:44 PM