A round-up of all big stories that made headlines this week

exchange4media Staff 6 days ago

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 1 week ago

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff 1 week ago

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 1 week ago

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 1 week ago

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 1 week ago

General Elections and sporting events like the ICC Cricket World Cup to drive ad revenues, says the 17th Pitch Madison Advertising Report

exchange4media Staff 1 week ago

Marico is one of India’s leading consumer products groups in the beauty and wellness sector

exchange4media Staff 08-February-2019

The account was previously handled by Lodestar UM. Marico had called for a pitch a few weeks ago inviting leading agencies to participate

exchange4media Staff 07-February-2019

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri 21-December-2018

HiveMinds has won the award for their work on Curefit

exchange4media Staff 11-December-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

As a part of this association, Dixcy Scott will be promoting their brand TVC – Fully Elastic Fully Fantastic with brand endorser Salman Khan

exchange4media Staff 01-November-2018

Is 'I' missing from your body as well?, asked the campaign across media

exchange4media Staff 24-October-2018

National Award winning actor endorses Bathsense by Asian Paints in TVC conceptualised by Madison BMB

exchange4media Staff 15-October-2018

Media Ace 2018 to be held on October 16 recognises top Indian media agencies & professionals for their excellent work in media industry

exchange4media Staff 08-October-2018

It won the account in a multi agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

exchange4media Staff 17-September-2018

Madison won the business following a multi-agency pitch and will handle the entire Digital mandate for the brand including Search and Social media.

exchange4media Staff 14-September-2018

The account will be handled from the Agency’s Kolkata office

exchange4media Staff 07-September-2018

Menon will report to Vishal Chinchankar, Chief Digital Officer and will be based in Mumbai

exchange4media Staff 05-September-2018