The mandate includes digital marketing, including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns

exchange4media Staff 3 days ago

Advertising stalwart and Madison World Chairman, Sam Balsara was the Chief Guest at the Pepper Awards held on May 17 in Kochi

Neethu Mohan 4 days ago

The National Agency Opinion Poll Campaign was Zee Media’s initiative to get the working professionals of media agencies of India actively involved in the ongoing Election process

exchange4media Staff 6 days ago

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff 03-May-2019

Radio Mirchi bags gold in the ‘Best on-air promotion by a single radio station for self-not sponsored’ category

exchange4media Staff 25-April-2019

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff 25-April-2019

As delegates gather to celebrate the very best in advertising and media work from India at Goafest 2019, exchange4media spoke to some of the contenders

Christina Moniz and Dipali Banka 12-April-2019

Here’s what the newbies, as well as some young adlanders, expect at Goafest 2019

exchange4media Staff 11-April-2019

A panel of eminent personalities from India’s creative world will evaluate the entries for Pepper-2019. The last date for the receipt of entries is April 16, 2019

exchange4media Staff 28-March-2019

The campaign has been based on the insight that public behaviour is often dictated by “Who’s watching” 

exchange4media Staff 27-March-2019

The 2nd edition of ISA CEO Conference was held on March 18, 2019 at ITC Maratha in Mumbai with the theme ‘The Connectedness Paradox’.

exchange4media Staff 19-March-2019

Amazon India bags Advertiser of the Year award, while fbb's Fashion Glam Tram wins the award for Campaign of the Year

exchange4media Staff 08-March-2019

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff 08-March-2019

Presented by Viacom18, the apex industry awards is set to convene at Goafest 2019 from April 11 to 13

exchange4media Staff 01-March-2019

A round-up of all big stories that made headlines this week

exchange4media Staff 16-February-2019

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 14-February-2019

At the unveiling of the Pitch Madison Advertising Report, Sunil Kataria, CEO- India & SAARC, Godrej Consumer Products Limited discussed the need to re-write the rules of the game in the FMCG category

exchange4media Staff 14-February-2019

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 14-February-2019

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 14-February-2019

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 14-February-2019