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From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
From Rajasthan Tourism ad to CRED and Titan, Jim Sarbh has built an advertising identity of his own
e4m Staff Aug 27, 2026 10:07 AM
He mostly recently served as President and Chief Operating Officer at Servion
e4m Staff Aug 26, 2026 6:34 PM
CineNow aims to deploy US$150 mn across 30+ films over six years, with a focus on building long-term value across theatrical, streaming, international distribution, music, licensing and other rights
e4m Staff Aug 26, 2026 2:36 PM
The trial is part of mounting legal pressure on social media companies over their treatment of younger users
e4m Staff Aug 26, 2026 8:51 AM
As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are still enough to judge advertising effectiveness
e4m Staff Aug 25, 2026 12:40 PM
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
Shabnam Sinha will assume the role for a three-year term, beginning October 1, 2026
e4m Staff Aug 17, 2026 8:19 PM
An ad mimicking obituary notices to promote Flipkart’s Freedom Sale has triggered widespread criticism online, with author Shobhaa De calling for a consumer boycott
e4m Staff Aug 17, 2026 8:24 AM
Stuti Ramachandra currently serves as Director, Head of Production & Post- International Originals, India
Ankur Agarwal elevated to Senior Vice President, Client Services at WPP Media
e4m Staff Aug 11, 2026 4:29 PM
Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses
e4m Staff Aug 11, 2026 11:10 AM
The MIB has also reiterated the time slots during which PSA films can be shown in cinemas
e4m Staff Aug 10, 2026 12:49 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
In his current role, he will steer premiumisation through portfolio expansion, strategic partnerships and stronger rider engagement - across premium, lifestyle and performance categories
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam
Ganapathy Viswanathan Aug 3, 2026 9:20 AM
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Imran Fazal Aug 3, 2026 8:48 AM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform during the tournament
Chakraborty previously served as Senior Vice President and Head - Global HR at Vikram Solar
e4m Staff Jul 29, 2026 4:50 PM
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
Core operations revenue climbed 6.1% organically to $6 billion in the quarter
e4m Staff Jul 29, 2026 8:52 AM
Marketing agencies say political communication can be creator-led content, with greater focus on short videos, storytelling and community building
Shalinee Mishra Jul 28, 2026 8:57 AM
Shukla joins the company with a rich experience in brand strategy, creative communication, consumer engagement, and integrated marketing
e4m Desk Jul 24, 2026 12:18 PM
In a regulatory disclosure, Jubilant FoodWorks stated that Sharma will continue in his role until September 18, 2026
e4m Staff Jul 22, 2026 5:30 PM
Rakasree Basu is the founder and producer of Glasgow-based Momentum Films
e4m Staff Jul 22, 2026 2:57 PM
As per reports, Australia’s Network Ten is in talks to transfer production of its news bulletins to a rival television network
e4m Staff Jul 21, 2026 3:33 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated
e4m Staff Jul 16, 2026 7:07 PM
She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others
e4m Staff Jul 15, 2026 11:25 AM
Baishali Chatterjee has overall 18 years of experience in brand communications
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
At Dream Sports, Deepak Jacob served as President and Group General Counsel
e4m Staff Jul 11, 2026 11:18 AM
In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
Previously, Sharda served as Director - Artist Services at Believe India
MSOs are proposing the creation of a unified Platform Services advertising network that will allow brands to execute campaigns across multiple cable operators
Imran Fazal Jul 6, 2026 8:52 AM