The three new ambassadors will be seen in the Casting Crème Gloss campaign #AShadeApart which will be carried across TV, digital and social media

exchange4media Staff Jan 16, 2020 6:14 PM

Instagram as a marketing platform is a big draw for brands to expand their businesses

Shikha Paliwal Dec 13, 2019 8:48 AM

A panel discussion chaired by Ashwin Padmanabhan, Head, Trading and Partnerships, GroupM, had media buyers from across top brands who said advertising on TV & digital go hand in hand

exchange4media Staff Nov 29, 2019 9:15 AM

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM

The campaign by Wavemaker & mCanvas, engages users through mobile ad and through a QR code at salons to launch L’Oreal Professionnel’s latest hair color trend collection - Parisian Cool

exchange4media Staff Mar 18, 2019 12:40 PM

L’Oréal FY18 annual results records best sales growth in more than 10 years, +7.1%

exchange4media Staff Feb 8, 2019 4:00 PM

IMA 2018 will held on November 29 at The Leela, Ambience Mall, Gurugram.

Apeksha Mishra Nov 26, 2018 9:11 AM

The fifth edition of exchange4media’s Indian Marketing Awards will be held on November 29 at Gurugram

exchange4media Staff Nov 21, 2018 8:38 AM

The #OnlyInSalons campaign for L'Oreal Professionnel emphasizes on the importance of an expert when it comes to hair colouring

exchange4media Staff Jul 14, 2018 10:52 AM

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

exchange4media Staff Jun 22, 2018 8:53 AM

Jain will be L’Oréal India’s first Indian managing director after the French cosmetics giant entered the country in 1991.

exchange4media Staff Jun 21, 2018 1:33 PM

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

exchange4media Staff Jun 20, 2018 8:59 AM

As Cannes draws closer, exchange4media spoke to Raagjeet Garg, General Manager, L’Oréal Paris, on how the brand is accelerating growth from the digital and activation stand-point, their three-fold marketing strategy, and taking the brand beyond brand ambassadors walking the red-carpet

Misbaah Mansuri May 8, 2018 8:55 AM

With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India. Led by Kartik Sharma, South Asia Managing Director, the agency already has clients like FMCG giant ITC and L’Oréal

Naziya Alvi Rahman Nov 27, 2017 8:48 AM

With a team of 700+ professionals, lead by Kartik Sharma, Managing Director -South Asia, the agency is all set to create waves across the Indian market from Nov 9

Naziya Alvi Rahman Nov 10, 2017 8:55 AM

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha Feb 26, 2016 8:13 AM

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff Aug 12, 2015 9:14 AM

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra Dec 10, 2013 9:03 AM

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair Aug 28, 2012 7:41 PM