The campaign by Wavemaker & mCanvas, engages users through mobile ad and through a QR code at salons to launch L’Oreal Professionnel’s latest hair color trend collection - Parisian Cool

exchange4media Staff 18-March-2019

L’Oréal FY18 annual results records best sales growth in more than 10 years, +7.1%

exchange4media Staff 08-February-2019

IMA 2018 will held on November 29 at The Leela, Ambience Mall, Gurugram.

Apeksha Mishra 26-November-2018

The fifth edition of exchange4media’s Indian Marketing Awards will be held on November 29 at Gurugram

exchange4media Staff 21-November-2018

The #OnlyInSalons campaign for L'Oreal Professionnel emphasizes on the importance of an expert when it comes to hair colouring

exchange4media Staff 14-July-2018

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

exchange4media Staff 22-June-2018

Jain will be L’Oréal India’s first Indian managing director after the French cosmetics giant entered the country in 1991.

exchange4media Staff 21-June-2018

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

exchange4media Staff 20-June-2018

As Cannes draws closer, exchange4media spoke to Raagjeet Garg, General Manager, L’Oréal Paris, on how the brand is accelerating growth from the digital and activation stand-point, their three-fold marketing strategy, and taking the brand beyond brand ambassadors walking the red-carpet

Misbaah Mansuri 08-May-2018

With 700 plus employees and a data base of 375000 people’s responses across 35 different countries, the agency is all set to create waves across India. Led by Kartik Sharma, South Asia Managing Director, the agency already has clients like FMCG giant ITC and L’Oréal

Naziya Alvi Rahman 27-November-2017

With a team of 700+ professionals, lead by Kartik Sharma, Managing Director -South Asia, the agency is all set to create waves across the Indian market from Nov 9

Naziya Alvi Rahman 10-November-2017

Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?

Madhuwanti Saha 26-February-2016

Interestingly, brands like Citibank and Mondelez have opted to conduct a closed media pitch, which translates to a pitch between their current agencies globally, thus closing participation to all other agencies

exchange4media Staff 12-August-2015

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra 10-December-2013

Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance

Priyanka Nair 28-August-2012