learning
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
This is a self-paced certification program for advertisers, marketers and businesses
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Shantanu David Jan 9, 2023 8:42 AM
Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today
Prior to this, Barjatya was with WWE India for over two years as Marketing Director
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants
Menon has extensive experience in media and marketing across different forums
Shantanu David Oct 22, 2021 11:39 AM
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course
e4m Desk Sep 30, 2021 12:17 PM
In his new role, Singh will be responsible for scaling up the company's international operations and services
e4m Desk Sep 23, 2021 12:45 PM
The campaign by The Womb is inspired by upGrad alumni who have climbed up the professional ladder with job placements, hikes and promotions
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
The account was won in a multi-agency pitch and will be handled by Madison Media Infinity
Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business
Banerjee will be joining Pearson from Games24x7 where he is the Chief Revenue & Marketing Officer
