On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?

Chehneet Kaur Sep 4, 2023 9:08 AM


LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts

Shantanu David Jun 29, 2023 8:35 AM


Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains

Nilanjana Basu Apr 4, 2023 8:37 AM


This is a self-paced certification program for advertisers, marketers and businesses

e4m Desk Mar 4, 2023 8:12 AM


Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players

Shantanu David Jan 9, 2023 8:42 AM

Great Learning?blur=25

Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today

e4m Desk Dec 5, 2022 7:04 PM


Prior to this, Barjatya was with WWE India for over two years as Marketing Director

e4m Desk Jan 31, 2022 5:00 PM

Google Logo?blur=25

While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally

e4m Desk Jan 27, 2022 8:38 AM

Asha Bhosle?blur=25

The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants

e4m Desk Oct 28, 2021 3:27 PM

pravin menon?blur=25

Menon has extensive experience in media and marketing across different forums

Shantanu David Oct 22, 2021 11:39 AM

FB & Instagram?blur=25

The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course

e4m Desk Sep 30, 2021 12:17 PM

Jagnoor Singh?blur=25

In his new role, Singh will be responsible for scaling up the company's international operations and services

e4m Desk Sep 23, 2021 12:45 PM


The campaign by The Womb is inspired by upGrad alumni who have climbed up the professional ladder with job placements, hikes and promotions

e4m Desk Sep 20, 2021 1:47 PM

Great Learning Campaign?blur=25

The campaign has been conceptualised by The Script Room and produced by Dreampunk films

e4m Desk Sep 11, 2021 8:25 AM


Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%

e4m Desk Sep 9, 2021 6:39 PM


In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020

e4m Desk Sep 7, 2021 2:29 PM

The Script Room - Great Learning?blur=25

The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli

e4m Desk Sep 6, 2021 2:53 PM


The account was won in a multi-agency pitch and will be handled by Madison Media Infinity

e4m Desk Jul 13, 2021 9:49 AM


Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business

e4m Desk Jul 2, 2021 12:16 PM

sidharth banerjee?blur=25

Banerjee will be joining Pearson from Games24x7 where he is the Chief Revenue & Marketing Officer

e4m Desk Jun 28, 2021 1:13 PM