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Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
India News, The Sunday Guardian lead digital rankings; Network clinches 7th spot
e4m Staff May 25, 2026 2:57 PM
The agency network outpaced Omnicom Media and Publicis Media as global media reviews touched $7 billion in Q1 2026
e4m Staff May 22, 2026 2:09 PM
Webpages on AAAI’s official website was found displaying content linked to a betting and gambling platform, instead of archival material related to the association’s legacy
Imran Fazal May 15, 2026 1:59 PM
Gautam Anand's appointment will play a key role in strengthening connectivity across HSBC’s international network for Global India clients
e4m Staff Apr 30, 2026 11:25 AM
While some experts see TAM’s cross-platform push as a unified lens for sponsorship analytics, others view it less as a turning point and more as the start of a longer transition
Aditi Gupta Apr 16, 2026 8:27 AM
Sabnavis’ next move is yet to be announced; Arha media has not named his successor yet
e4m Staff Apr 14, 2026 10:37 AM
K.S. Raju previously served as the Managing Director and Chief Executive Officer of Canara Bank
e4m Staff Apr 8, 2026 12:20 PM
Prashant Kumar completed his tenure and stepped down as MD & CEO and Director of Yes Bank on 5 April 2026
e4m Staff Apr 6, 2026 10:50 AM
S. Anantharaman brings over three decades of experience in banking and financial services space
e4m Staff Apr 2, 2026 12:24 PM
The initiative introduces an engaging and practical approach to financial awareness,
NATIVE CONTENT Mar 31, 2026 4:35 PM
According to Ministry sources, social media platforms are reportedly enforcing stricter measures, with accounts suspended and content removed more aggressively, often without prior warnings
Shalinee Mishra Mar 25, 2026 8:49 AM
In February, the Ministry of Electronics and Information Technology amended the IT Rules, 2021, cutting the takedown window from 24–36 hours to 2–3 hours
e4m Staff Mar 24, 2026 5:33 PM
From MI’s two-day festival The MIX to CSK’s AR Rahman concert and RCB’s Unbox, teams are expanding pre-season activations into large-scale entertainment formats
Kanchan Srivastava Mar 19, 2026 9:05 AM
Jaypee will leverage the Punjab Kings platform to strengthen its brand visibility among cricket fans
e4m Staff Mar 16, 2026 4:14 PM
Prior to joining Finfinity, Saaurabh R Pradhaan spent over nine years with YES Bank
e4m Staff Mar 16, 2026 12:14 PM
Anoop Manohar, Chief Marketing Officer, Axis Bank, shares that digital accounts for over 50% of Axis Bank’s marketing mix and is also working on influencer collabs
Sunidhi Vijay Mar 16, 2026 9:28 AM
Shares of food delivery platforms such as Swiggy and Eternal have reportedly come under pressure after reports of LPG shortages disrupting restaurant operations across several cities
Pooja Yadav Mar 13, 2026 8:49 AM
Vinay Muralidhar Tonse to take over as MD & CEO from Prashant Kumar on 6 April 2026
e4m Staff Mar 12, 2026 3:16 PM
Sreedevi Pillai brings 36 years of banking leadership experience, most of it at SBI
e4m Staff Mar 12, 2026 1:09 PM
Peshwa Acharya: Senior CXO, Business Strategist, and Consultant, writes on how across urban India snacks represent health choices, lifestyle identity and functional nutrition
Peshwa Acharya Mar 7, 2026 6:42 PM
With this registration, United Breweries Limited becomes the first company in the alcoholic beverages category in India to secure a registered sonic trademark
e4m Staff Feb 20, 2026 3:29 PM
From experimentation to core content production, AI is now embedded across film, TV and OTT sectors
Kanchan Srivastava Feb 20, 2026 9:05 AM
Celebrating Satish Menon’s birthday, whose career reflects continuity and experience across sports broadcasting, sponsorship and franchise management
e4m Staff Feb 6, 2026 11:29 AM
YouGov’s Best Brand Rankings 2026 reveal the brands with the strongest brand health among urban Indian consumers, based on how people actually experience and perceive them over time
NATIVE CONTENT Feb 4, 2026 11:32 AM
Arjun Toor will be spearheading NSO and Growth, menu stabilisation, staffing and training, and store-level performance reviews across multiple cities
e4m Staff Jan 28, 2026 1:56 PM
The transaction will be executed inter-alia through Lenexis Foodworks Private Limited, Inspira Global’s food and beverage arm
e4m Staff Jan 21, 2026 3:06 PM
Prior to joining Pantomath, Mitul Shah was associated with DAM Capital as Executive Director
e4m Staff Jan 21, 2026 1:31 PM
Funding to be used to accelerate product development, expand community initiatives & strengthen safety-focused platform infrastructure
e4m Staff Jan 20, 2026 2:29 PM
Kartik Chandrasekhar previously served as Chief Growth Officer at Kellanova
e4m Staff Jan 19, 2026 1:33 PM
Anup Kumar Saha most recently served as Managing Director at Bajaj Finance
e4m Staff Jan 12, 2026 10:42 AM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Anuja Jain Jan 7, 2026 9:33 AM














