According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 2 days ago

"Teri Har Udaan, Hamari Shaan" campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division

exchange4media Staff 20-October-2018

Conceptualised by Dentsu One, the campaign aims to promote features of Activa 125 while leveraging the trust and legacy of brand Activa

exchange4media Staff 29-September-2018

The objective of this campaign was to drive consideration by re-affirming the leadership high ground of the Honda City with young sedan intenders

exchange4media Staff 20-September-2018

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff 25-August-2018

Top 10 Brands saw the foray of multiple brands such as, Cleartrip, Wipe, Honda Livo and Roop Mantra Ayur Face Cream

exchange4media Staff 24-August-2018

Turning creativity into powerful business, Dentsu One creates a new video campaign for Honda Jazz

exchange4media Staff 21-August-2018

In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign at top two ranks

exchange4media Staff 08-August-2018

AMFI continued to be the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade

exchange4media Staff 10-July-2018

Amongst brands Hero Passion, AMFI and Honda X Blade took the top three spots

exchange4media Staff 26-June-2018

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘sportiness’.

exchange4media Staff 26-May-2018

Season 13 ended on a cliffhanger over multiple situations - Grey-Riggs’ budding love, the Grey-Sloan Memorial going up in flames and the most intriguing of all, a revelation that is bound to change lives, Dr. Megan Hunt, Owen’s long-lost sister and Rigg’s earlier love interest could be alive.

exchange4media Staff 27-April-2018

The ‘Love is Growing’ campaign celebrates how Activa unites millions of Indian families and youth

exchange4media Staff 23-April-2018

Sony and LG retain pole positions as India’s second and third Most Trusted Brands in an encore of 2017

exchange4media Staff 18-April-2018

Sen joined the Marketing & Sales wing of the company in 2006 and has been instrumental in taking Honda Cars to a strong position in his 12-year stint

exchange4media Staff 02-April-2018

In BARC's Top 10 Advertisers, FMCG brand Hindustan Lever took over Reckitt Benckiser to lead the category

exchange4media Staff 02-April-2018

News18 Rising Summit entered the category at the fifth spot

exchange4media Staff 27-March-2018

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

exchange4media Staff 20-January-2018

The ‘Kya Shine Hai!’ campaign’s central theme is to celebrate the brand legacy of CB Shine

exchange4media Staff 14-October-2017

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

exchange4media Staff 19-August-2017