Honda India Power Products appoints First Partners as PR Agency on Record for India
The mandate includes development and implementation of a strategic communications and media relations programme for HIPP in the region
Honda India Power Products Limited (HIPP) has selected First Partners to handle its public relations mandate in India.
The company earlier known as Honda Siel Power Products Ltd. (HSPP), recently changed its name to Honda India Power Products Ltd.(HIPP). First Partners will be responsible for further strengthening awareness for the brand, provide strategic counsel, direction and implementation of a pan-India communication programme.
Atul Ahluwalia, Founding Partner, First Partners said, “We are happy to be chosen as the consultancy of choice by Honda Power at a time when the company is going for an aggressive growth strategy to further consolidate their leadership position in the power products segment in India. Our experience, passion and business outcome approach give us the confidence to drive meaningful results for the brand in India.”
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