Honda Cars India launches digital agency pitch for around Rs 50 cr mandate
The scope of the engagement includes strategic digital media planning and buying across channels to support both brand-building and retail activation efforts
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Published: Jan 16, 2026 3:00 PM | 1 min read
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Honda Cars India has formally launched a digital media agency review, inviting pitches for its media planning and buying mandate, according to industry sources.
The reviewed account is estimated at around ₹50 crore.
The scope of the engagement includes strategic digital media planning and buying across channels to support both brand-building and retail activation efforts for Honda’s core model lineup — including Amaze, City and Elevate.
In recent financial performance, Honda Cars India reported total sales of 126,151 units in FY 2024-25, balancing domestic volume and exports. For December 2025 alone, the company delivered 8,159 units combined across markets.
Currently, the digital mandate is with Interactive Avenues. Historically, Honda awarded its media mandate to dentsu X’s dX Cubic after a pitch in 2019, shifting the business from GroupM’s Motivator.
e4m reached out to Honda for comments. Their response was awaited till the time of writing these lines.
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