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Astra is also the first OpenAI model to trigger stronger safeguards under the company's safety protocol because of its cybersecurity capabilities
Jayati Somani, Head of Industry – eCommerce, Travel & Casual Gaming, Snap Inc., says brands are facing the challenge of capturing and retaining attention in an increasingly cluttered media environment
Moksh Chopra has been with Yum! for 16 years and will be leading operations in India, Sri Lanka and Kuwait
e4m Staff Sep 4, 2026 12:07 PM
She has been associated with Bharat Aluminium Company Limited for over 3 years.
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
The draft Telecommunications (Television, Radio and Associated Services) Rules, 2026, notified on September 2, seek to consolidate regulations
Imran Fazal Sep 2, 2026 10:47 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores the perception gap between what a business believes it is and how customers see it
Gargi Sarkar Sep 2, 2026 6:01 PM
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Appearing for Chandra, advocate Sasmit Patra said the intense public scrutiny surrounding the insolvency proceedings had effectively turned the legal dispute into a ‘media trial’
e4m Staff Sep 2, 2026 12:56 PM
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
Under the mandate, Laqshya will manage branding and advertising across the airport, covering digital out-of-home (DOOH), traditional out-of-home (OOH), installations and other advertising format
He joined TCS in November 2025, moving from Bharti Airtel after more than three years
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
Comedy creators are building recurring shows, but with YouTube payouts far below the cost of producing quality entertainment, brands are increasingly stepping in to fund the gap
Shalinee Mishra Sep 1, 2026 9:24 AM
Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel
Prior to his elevation, Chincholi was serving as Chief Digital Officer - Havas Media India
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Balasubramanian brings experience spanning technology, consulting and communications
e4m Staff Aug 31, 2026 11:21 AM
He will lead the Commercial B2B portfolio for the company's O+O business across NASAPMENA
e4m Staff Aug 31, 2026 11:16 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
Noel Tata’s leadership of Tata Trusts signals a return to family-led stewardship while balancing legacy, professional management and future growth, writes Dr Annurag Batra
Dr Annurag Batra Aug 31, 2026 10:38 AM
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
e4m Staff Aug 31, 2026 9:50 AM
Brands are increasingly looking at what happens between awareness and conversion; marketers relying on reviews, user-generated content and trials as tools
Sunidhi Vijay Aug 31, 2026 8:41 AM
The publishing house emphasised that editorial recommendations is a standard component of the publishing process
e4m Staff Aug 29, 2026 12:01 PM
Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influence & trusted voices that drive purchase decisions
Shalinee Mishra Aug 29, 2026 8:52 AM
She was earlier Senior Vice President Content-India and Global Markets.
e4m Staff Aug 28, 2026 2:49 PM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
The firm has released three films featuring JordIndian, Vishakha & Divesh, and Biji Basheer
e4m Staff Aug 27, 2026 3:55 PM
Vaibhav Maloo, who has turned a year older, represents a generation of Indian entrepreneurs comfortable moving between boardrooms and books, commercial ambition and public purpose
e4m Staff Aug 27, 2026 3:46 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
The order clears way for implementation of the repayment plan under the Insolvency and Bankruptcy Code
e4m Staff Aug 27, 2026 9:45 AM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
Every winner was decided by weighing multiple sources of evidence including employee happiness dialogue results, sentiment analysis, external feedback and a detailed Culture Audit
e4m Staff Aug 25, 2026 5:09 PM
Chopra was previously Head North|West|East - Commerce Lead at WPP Media
e4m Staff Aug 25, 2026 1:26 PM
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
Imran Fazal Aug 25, 2026 9:18 AM
As Warikoo celebrates his 46th birthday, his journey goes beyond finfluencing, with content, credibility and community shaping a diversified media and business ecosystem
e4m Staff Aug 25, 2026 8:38 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how FMCGs are embracing digital commerce, quick commerce, social media and direct consumer relationships
Ganapathy Viswanathan Aug 25, 2026 8:08 AM
Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks
e4m Staff Aug 24, 2026 12:28 PM
The company he helped build, Value 360 Communications, is now listed on NSE Emerge, while its latest numbers show a business that is growing not just in scale but also in profitability
e4m Staff Aug 24, 2026 9:53 AM
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM