ho
Alexander George Muthoot, Joint Managing Director, Muthoot Finance, spoke about changing consumer behaviour, the role of trust and storytelling in financial services marketing, & more
Sunidhi Vijay Jun 1, 2026 8:53 AM
The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods
e4m Staff May 30, 2026 10:52 AM
Colleagues, political leaders paid tribute to Amit Tiwari, remembering his contribution to journalism
e4m Staff May 30, 2026 9:56 AM
BW Wellbeing World of BW Businessworld is back with its annual conference, the 5th edition of the Festival of Wellbeing & Awards, to celebrate holistic wellbeing
e4m Staff May 29, 2026 4:29 PM
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
e4m Staff May 29, 2026 2:11 PM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Brij Pahwa May 26, 2026 5:09 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The ROI of Relatability! Why niche storytelling and hyper-local communities are driving deep engagement and brand loyalty in India’s 2026 creator economy
NATIVE CONTENT May 26, 2026 11:48 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape
Shripad Kulkarni May 26, 2026 7:57 AM
Disney reported a $64 million equity loss from its India joint venture for the quarter ended March 28, 2026, down sharply from $103 million a year earlier
e4m Staff May 25, 2026 9:14 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Ganapathy Viswanathan May 25, 2026 7:53 AM
Apart from entrepreneurship, Tripathy has also emerged as a prominent mentor, angel investor and industry thought leader
e4m Staff May 24, 2026 12:15 PM
Apart from advertising, Dhondy has remained closely associated with sports, photography, writing and culture
e4m Staff May 24, 2026 11:55 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government
e4m Staff May 19, 2026 10:04 AM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Sudhir Chaudhary speaks about risk-taking, the changing nature of audiences, personality-led journalism, and more
Ruhail Amin May 18, 2026 9:17 AM
Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani
e4m Staff May 18, 2026 9:14 AM
Sources indicate that a few members of Sinha’s team could accompany him in the move
e4m Staff May 18, 2026 8:57 AM
The event honoured women whose journeys have transformed industries, challenged conventions, and inspired meaningful social change
e4m Staff May 16, 2026 11:49 AM
Chaturvedi has previously worked with Times OOH, The 3C Company and Vatika Group, among others
e4m Staff May 16, 2026 9:18 AM
Most recently, Arocho served as Senior Vice President, Global Consumer Products and Franchise Management at Paramount Global
e4m Staff May 16, 2026 9:09 AM


















