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Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director
e4m Staff Jul 15, 2026 3:01 PM
The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI
e4m Staff Jul 11, 2026 3:44 PM
Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility
Shalinee Mishra Jul 11, 2026 9:20 AM
This is the fourth edition of the event; a jury met on March 14 to select the winners
e4m Staff Jul 3, 2026 10:52 AM
France was adjudged Creative Country of the Year at Cannes Lions 2026
e4m Staff Jun 29, 2026 4:10 PM
The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud
e4m Staff Jun 27, 2026 5:06 PM
‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music
e4m Staff Jun 24, 2026 7:48 AM
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
e4m Staff Jun 17, 2026 3:06 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue
Shantomoy Ray Jun 17, 2026 8:10 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution
e4m Staff May 29, 2026 2:11 PM
The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity
e4m Staff May 27, 2026 9:18 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months
e4m Staff May 16, 2026 7:35 AM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY
e4m Staff Apr 15, 2026 3:43 PM
The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide
e4m Staff Mar 27, 2026 12:13 PM
As part of the collaboration, the brand will feature prominently on leading head gear
e4m Staff Mar 20, 2026 11:27 AM
On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week
Shalinee Mishra Mar 10, 2026 9:47 AM
Amitabh Agnihotri moved on from TV9 Network at the start of this year
e4m Staff Jan 24, 2026 1:20 PM
The BJP led political advertising across both television and print, accounting for 54.2% of total insertions
e4m Staff Nov 29, 2025 8:10 AM
Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns
Shalinee Mishra Oct 15, 2025 9:32 AM
Each of the four festive packs tells the visual story of the four days of Chhath, illustrated through intricate Tikuli artwork
e4m Staff Oct 14, 2025 4:35 PM
With Magnite Access, DNPA’s member publishers are empowered to implement a shared data infrastructure that allows them to create and deploy high-value audience segments across their premium inventory
e4m Staff Oct 8, 2025 11:48 AM
Guest Column: Chandana Agarwal, President, 82.5 Communications, writes how recent dowry deaths expose society’s complicity and calls for a renewed commitment to respecting women’s dignity
Chandana Agarwal Sep 23, 2025 5:38 PM
Urvi Mehta is a strategic marketing leader with experience steering brand, demand, and engagement at scale
e4m Staff Aug 30, 2025 11:12 AM
The marketing initiatives are in line with Signify’s #BrighterLifeBetterWorld vision, the company said
e4m Staff Aug 28, 2025 4:49 PM
She has been with Cognizant since 2021, most recently serving as Vice President – Corporate Communications and Employer Brand Marketing
e4m Staff Aug 14, 2025 1:40 PM
Reflecting on the evolution of Indian journalism, Agnihotri highlighted the distinct role Hindi media has played in representing grassroots issues and connecting with the common people
e4m Staff May 30, 2025 2:09 PM
Previously, Kavita Dhanuka has held key roles at Hakuhodo, FCB Ulka and Dentsu
e4m Staff Apr 24, 2025 2:08 PM
The partnership will leverage Magnite access to monetise and activate data
e4m Staff Apr 15, 2025 12:33 PM
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR, Signify, explains why their IPL campaign brings the best of both worlds with the unique pairing of Rashmika Mandanna and Punjab Kings
Shalinee Mishra Apr 8, 2025 9:20 AM
Dr. Mukesh Agni currently serves as the President and CEO of USISPF and Savitri Kunadi is a retired senior officer of the Indian Foreign Service
e4m Staff Apr 2, 2025 12:18 PM
Rashmika Mandanna will be representing the Signify brands in India, providing an opportunity to connect with a diverse audience
e4m Staff Feb 6, 2025 12:42 PM
Sahil Bansal was most recently Cluster Lead - Google Marketing Platform
e4m Staff Jan 16, 2025 11:09 AM
Guest Column: Rajesh Srivastava, a business & brand strategist, listener, storyteller and keynote speaker, offers a unique way of viewing at roles and relationships within an organization
Rajesh Srivastava Nov 20, 2024 2:54 PM










