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Achal Kataria Takes Charge as CEO of Avanade India?blur=25

Prior to joining Avanade, Achal Kataria led Cognizant’s India business

e4m Staff Aug 19, 2026 3:56 PM

Dentsu Plans Major Restructuring, Cutting 160 Entities by FY2028?blur=25

Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment

e4m Staff Aug 18, 2026 5:04 PM

innovative packaging?blur=25

For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal

Sunidhi Vijay Aug 13, 2026 8:55 AM

Chandrahas Shetty Departs as Head of Demand at Magnite India?blur=25

Shetty was the Head of Demand for Magnite-India

e4m Desk Aug 13, 2026 8:06 AM

Neeraj Roy of Hungama Digital Inducted into IAA Hall of Fame?blur=25

Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment

Debolina Datta Aug 8, 2026 10:38 AM

Dr. Annurag Batra Highlights Journalism's Unique Strengths at Awards?blur=25

At s4m Journalism 40Under40, Dr Annurag Batra, Chairman & Editor-in-Chief, e4m & BW Businessworld, said that even in the changing times media remains one of the most important institutions of society

e4m Staff Aug 3, 2026 12:41 PM

Transparency, not speculation, should define Lifetime Achievement Awards?blur=25

The recent debate surrounding the Advertising Agencies Association of India's (AAAI) Lifetime Achievement Award has highlighted an important issue that goes well beyond any individual nominee

Dr Annurag Batra Aug 1, 2026 1:33 PM

Mrunal Thakur?blur=25

As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising

e4m Staff Aug 1, 2026 8:56 AM

Kelly Beaver Takes Helm as CEO of Ipsos?blur=25

Previously, she worked as an economist and consultant at PwC and Coffey International Ltd across European and international markets

e4m Staff Jul 31, 2026 5:44 PM

Trisha Tarun Promoted to Marketing Manager at Sify Technologies?blur=25

Trisha Tarun has been associated with the company for close to 3 years

e4m Desk Jul 31, 2026 11:27 AM

AAAI Lifetime Achievement Awardee?blur=25

The nomination form is sent to all members of AAAI seeking nomination after providing for a few weeks’ time to nominate

e4m Staff Jul 29, 2026 3:20 PM

Understanding the Success of 'Men Will Be Men' Campaign?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline

Gargi Sarkar Jul 27, 2026 1:48 PM

AAAI's Lifetime Achievement Award: The Need for Transparency?blur=25

The industry is discussing not the achievements of the AAAI recipient, but the process behind the selection; the conversation has shifted from celebration to scrutiny

Ruhail Amin Jul 27, 2026 1:18 PM

IAA Hall of Fame Under Fire for Neeraj Roy's Possible Induction?blur=25

Industry executives specifically questioned whether Roy's primary body of work represents advertising leadership

e4m Staff Jul 27, 2026 12:28 PM

CereOne Media?blur=25

As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment

e4m Staff Jul 21, 2026 7:43 PM

Delhi CM Rekha Gupta to Honor Young Journalists at 40 Under 40 Awards?blur=25

Rekha Gupta will address young journalists at the Samachar4Media Journalism 40 Under 40 awards ceremony, to be held on July 28 at the India International Centre, New Delhi

e4m Staff Jul 18, 2026 12:27 PM

First Partners Celebrates 10 Years with New Leadership Team?blur=25

Atul Ahluwalia to assume role of Non-Executive Chairman; Dilip Yadav named Vice Chairman & CEO and Santanu Gogoi named Managing Director

e4m Staff Jul 15, 2026 3:01 PM

Elon Musk Acknowledges Anthropic as AI Industry Leader?blur=25

The admission came during an exchange on X, where users were discussing Anthropic's utilisation of computing infrastructure provided by Musk’s own venture, SpaceXAI

e4m Staff Jul 11, 2026 3:44 PM

Do Consumers Recognise Brands Without Logos??blur=25

Brands are increasingly hiding or removing their logos to spark curiosity, conversation and recall, showing that modern marketing is as much about building memory as boosting visibility

Shalinee Mishra Jul 11, 2026 9:20 AM

Avinash Kaul on the Hidden Value of Unrecognized Employees?blur=25

Avinash Kaul, Co-Author of ‘The Next Mountain’, and former CEO of Network18, has put up a LinkedIn post on the professionals who quietly drive outcomes, shoulder accountability & hold teams together

e4m Staff Jul 3, 2026 1:34 PM

S4M 40 Under 40 Winners to Be Announced on July 28, 2026?blur=25

This is the fourth edition of the event; a jury met on March 14 to select the winners

e4m Staff Jul 3, 2026 10:52 AM

Ravi Bhatnagar of Reckitt Receives Prestigious 'Chakra of Change' Award?blur=25

The award was presented by former Chief Justice of India Dr Justice D Y Chandrachud

e4m Staff Jun 27, 2026 5:06 PM

Cannes Lions International Festival of Creativity?blur=25

‘Original Forever’, for adidas, by Johannes Leonardo, New York / adidas, London, wins two Grands Prix in Entertainment Lions and Entertainment Lions for Music

e4m Staff Jun 24, 2026 7:48 AM

Keki Mistry to Honor Winners at BW Merit Awards 2026?blur=25

The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards

e4m Staff Jun 17, 2026 3:06 PM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue

Shantomoy Ray Jun 17, 2026 8:10 AM

The Air India Building: A masterclass in brand visibility before the digital age?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Anisha Iyer?blur=25

As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft

Aryendra Khan Jun 4, 2026 9:08 AM

How RCB's Second IPL Title Could Transform Its Brand Image?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

Ram Kamal Mukherjee?blur=25

The conferment of the Rashtra Ratna Sahitya Puraskar 2026 upon Ram Kamal Mukherjee is a celebration of artistic excellence, literary brilliance, and cultural contribution

e4m Staff May 29, 2026 2:11 PM

Sony revives SPNI branding as broadcaster phases out Culver Max?blur=25

The broadcaster has also rolled out a redesigned corporate website with a new interface and a more prominent Sony Pictures-led visual identity

e4m Staff May 27, 2026 9:18 AM

Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026?blur=25

Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved

Sandeep Goyal May 25, 2026 8:27 AM

Prasoon Joshi Honoured at Goafest 2026 for Prasar Bharati Role?blur=25

The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media

e4m Staff May 22, 2026 2:03 PM

Incognito Chat Feature?blur=25

Meta also says it plans to roll out Side Chat feature on WhatsApp over the next few months

e4m Staff May 16, 2026 7:35 AM

Kanishka Garbyal joins Polycab India as Head of Digital Marketing?blur=25

Prior to joining Polycab India Limited, Garbyal was with Signify as Head of Digital Marketing

e4m Desk May 15, 2026 6:24 PM

PM Modi gets netizens talking with quick stop for jhalmuri in Bengal?blur=25

The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views

e4m Staff Apr 20, 2026 2:51 PM

Sandeep Sharma to retire from R K Swamy Media Group after 14 years?blur=25

He will continue as a Senior Consultant with the Brand & Marketing Consulting Group of R K SWAMY

e4m Staff Apr 15, 2026 3:43 PM

Vinod Agnihotri?blur=25

Vinod Agnihotri, senior journalist and Advisory Editor at Amar Ujala Group, shares insights on media evolution, content shifts, digital competition, the role of AI, and more

e4m Staff Apr 6, 2026 3:16 PM

EcoLink | Sunrisers Hyderabad?blur=25

The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide

e4m Staff Mar 27, 2026 12:13 PM

Signify, EcoLink, Rajasthan Royals?blur=25

As part of the collaboration, the brand will feature prominently on leading head gear

e4m Staff Mar 20, 2026 11:27 AM

Polls?blur=25

On Meta, BJP and Trinamool Congress spent ₹0.42 crore (about ₹42.6 lakh) in the last one week

Shalinee Mishra Mar 10, 2026 9:47 AM

Amitabh Agnihotri, TV9 Network?blur=25

Amitabh Agnihotri moved on from TV9 Network at the start of this year

e4m Staff Jan 24, 2026 1:20 PM

Bihar polls?blur=25

The BJP led political advertising across both television and print, accounting for 54.2% of total insertions

e4m Staff Nov 29, 2025 8:10 AM

Bihar Polls?blur=25

Bihar’s 2025 election has shifted to the digital arena, where Bhojpuri stars and local influencers are driving political narratives through reels, memes, and viral campaigns

Shalinee Mishra Oct 15, 2025 9:32 AM