effie
vivek sharma

Sharma, Chief Marketing Officer, Pidilite, gives a peek into the inner workings of the brand’s marketing and how it has managed to stay relevant

Samarpita Banerjee Feb 6, 2019 8:14 AM

PrasoonJoshi

Joshi, CEO and CCO McCann Worldgroup India and Chairman, McCann Worldgroup Asia Pacific, spoke to exchange4media on the agency model, lack of diversity on international award juries and more.

Venkata Susmita Biswas Jan 14, 2019 8:24 AM

McCann Workdgroup Effies

McCann Worldgroup India, HUL, Ogilvy and The Womb on winning big at EFFIE Awards India 2019

exchange4media Staff Jan 14, 2019 8:02 AM

For the first time in 50 years, the ABBYs, organised by the AAAI, has put up hoardings across Mumbai reaching out to all ad men and women, urging them to take part in the awards

Venkata Susmita Biswas Mar 12, 2018 8:59 AM

Prasoon Joshi, CEO and CCO McCann Worldgroup India and Chairman McCann Worldgroup Asia Pacific, on winning Effie Agency of the Year award, the Paytm campaign and responding to change

Venkata Susmita Biswas Jan 8, 2018 8:58 AM

A quick recap of some of the most important stories that you may have missed in the week gone by

exchange4media Staff Jan 6, 2018 8:20 AM

The APAC Effie Awards has named Joanna Flint and Rupen Desai as the next two Heads of Jury for the 2018 Awards

exchange4media Staff Nov 28, 2017 8:51 AM

The initiative which spreads awareness on safe sex in the Trucker community won a Special Award for Channel Thinking

exchange4media Staff Nov 20, 2017 4:09 PM

Porter is the VP of Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia; as the Global President of iProspect, DAN, Stubbs is responsible for the global iProspect proposition, business growth strategy and brand development across 55 markets and 91 locations

exchange4media Staff Nov 16, 2017 9:15 AM

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

exchange4media Staff Apr 24, 2017 8:51 AM

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

exchange4media Staff Mar 3, 2017 1:07 PM

MullenLowe Lintas Group retains title of  EFFIE  Agency of the Year

The Advertising Club (TAC) India hosted the 16th edition of the “EFFIE AWARDS INDIA 2016” in Mumbai with over 1000 people from across the industry attending the prestigious event

exchange4media Staff Dec 17, 2016 8:42 AM

Adjudged by 275 industry leaders from across Mumbai, Delhi & Bangalore; Effies to take place on December 16

The awards are to be held on December 16, 2016 at Taj Lands End, Mumbai with over 1000 people from across the industry expected to be attending the prestigious event

exchange4media Staff Dec 15, 2016 1:14 PM

Effies 2016 sees 21% increase in entries over last year

With 250 shortlists across 25 categories, over 32 Agencies, including 3 Media Agencies; and over 60 Clients have their work shortlisted to win an EFFIE this Friday

Priyanka Mehra Dec 15, 2016 9:26 AM

2017 APAC Effie Awards announces call for entries

The 2017 competition offers 42 categories, spotting several changes to stay relevant to the evolving marketing landscape in Asia Pacific. 3 new Specialty Categories are introduced – Branded Content, Programmatic, and Seasonal Marketing

exchange4media Staff Nov 5, 2016 8:15 AM

Vikram Sakhuja to be Effie 2016 Chair, Mitrajit Bhattacharya to be Awards Co-Chair

The awards recognize and commend excellence in marketing communications and encourages thoughtful dialogue about the drivers of marketing effectiveness

exchange4media Staff Oct 4, 2016 3:09 PM