McCann Worldgroup India Scores Big at Effie India Awards 2024
McCann’s award-winning campaigns include those for ESAF Bank, ITC Aashirvaad, Nestlé India Ceregrow and Asian Paints Neo Bharat
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Published: Jan 28, 2025 5:14 PM | 1 min read
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McCann Worldgroup India made a powerful statement at the Effie India Awards 2024, winning a total of 25 awards and showcasing its creative and strategic prowess. The agency secured 6 Gold, 8 Silver, and 11 Bronze awards, achieving a total score of 390 points.
McCann’s award-winning campaigns included ESAF Bank’s "Saving Her Savings," ITC Aashirvaad’s "When South Indian Mothers Said Attaboy," Nestlé India Ceregrow’s "Farak Padta Hai," and Asian Paints Neo Bharat’s "Backdrops for the Success Stories of New Bharat." These campaigns demonstrated a perfect blend of creativity and cultural insight, resonating with diverse audiences across the country.
This year’s Effie India Awards set a high benchmark, receiving 1,152 entries from 75 agencies, making it the second-largest Effie globally in terms of participation. A jury of 486 experts, including 254 marketing professionals, ensured a rigorous evaluation process that celebrated both creativity and business impact.
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